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What’s New in Experiential? Trends from GPJ Strategy

Our strategy team has their finger on the pulse of all things experiential, and they’re back with some recent trends. 

The first CES Virtual is in the books

CES Virtual is officially a wrap. While reviews about the event were largely mixed, much of the new technology on display (AR, 5G and 360-degree audio to name a few) offers new and exciting possibilities in the realm of immersive experiences for brands and audiences.  

A Superbowl Like No Other

This year’s Super Bowl game will look a whole lot different. As the NFL implements new measures to ensure the safety of 22K in-person attendees, some of the game’s biggest traditional advertisers are bowing out. 

Can rapid testing spark a return to in-person?

Brands and businesses are eager to get back to in-person experiences, and are experimenting with a variety of screening and testing offerings to jumpstart growth.

Recent “out-there” experiences

Brands and marketers continue to push the boundaries of physical and digital experiences, with new and creative executions popping up across the globe.

We’ll be back again soon, until then, stay safe and be well.