Our strategy team has their finger on the pulse of all things experiential, and they’re back with some recent trends.
The first CES Virtual is in the books
CES Virtual is officially a wrap. While reviews about the event were largely mixed, much of the new technology on display (AR, 5G and 360-degree audio to name a few) offers new and exciting possibilities in the realm of immersive experiences for brands and audiences.
- Check Out Fiat Chrysler Automobiles’ Virtual CES Experience
- Virtual CES Was As Surreal As We All Suspected It Would Be
- Event Tech News and Products You Might Have Missed From CES 2021
A Superbowl Like No Other
This year’s Super Bowl game will look a whole lot different. As the NFL implements new measures to ensure the safety of 22K in-person attendees, some of the game’s biggest traditional advertisers are bowing out.
- NFL reveals 22,000-person attendance, other details for Super Bowl
- How Raymond James Stadium is being prepared for Super Bowl LV
- The first-COVID era Super Bowl will be completely cash-free
- Budweiser, Coke and Pepsi won’t be airing Super Bowl ads this year
Can rapid testing spark a return to in-person?
Brands and businesses are eager to get back to in-person experiences, and are experimenting with a variety of screening and testing offerings to jumpstart growth.
- Marriott will offer on-site COVID-19 tests to try to bring back in-person conferences
- Barcelona concert tests use of same-day COVID-19 screening
- Newest amenity at hotels? Covid-19 test at check-in or before your flight
Recent “out-there” experiences
Brands and marketers continue to push the boundaries of physical and digital experiences, with new and creative executions popping up across the globe.
- A New Kind of Watch Party Took Place at the Sundance Film Festival
- To Boost Tourism, the Maldives Launches the World’s First Loyalty Program for a Country
- Why This New Miami Restaurant Will Serve Just One Party per Night
We’ll be back again soon, until then, stay safe and be well.