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Experiential Agency GPJ Announces Major Investment in its European Operations and Personnel

The move is part pf GPJ’s plan to capitalize on its growth in the European market while expanding its hybrid events leadership


Auburn Hills, MI (September 15, 2021)George P. Johnson (GPJ), the world’s leading event and experience marketing agency, announced that it has acquired a significant minority stake in its long-term partner, the full-service creative video agency NOMOBO. The two agencies have been collaborating for more than five years, creating high quality and award-winning streaming and content experiences for key clients including Salesforce, Dodge, Nissan, IBM, Workday and Rodan + Fields.

Caleb Bush

The agency also announced the promotion of Caleb Bush to Executive Vice President of its European operations. Caleb’s promotion underscores the agency’s focus on addressing the region as a whole, rather than on a country by country basis. Part of a global network, GPJ has European offices in the UK, Norway, Germany, France and Belgium.

Bush, currently Managing Director Australia & New Zealand for GPJ and Project Worldwide, has been with the agency since 2009 and has held several roles during his tenure – including Producer, General Manager and Managing Director in Australia.  Caleb’s proven experience and knowledge of the industry, his deep understanding of the nuances of hybrid event execution and his leadership and client management skills position him well to lead GPJ’s expansion throughout Europe. He’ll report directly to GPJ CEO, Chris Meyer.


With clients and consumers increasingly demanding elevated digital experiences in this virtual/hybrid world, the NOMOBO investment enables GPJ to expand its cinematic approach to these types of events by creating high quality productions that make each broadcast a major part of GPJ’s overall experience design, not just an “add-on”. Hybrid events with live broadcast elements – as well as events serving as content creators – will be a permanent part of the marketing landscape of the future, and GPJ and NOMOBO will be uniquely positioned to offer best in class live and digital experiences for attendees. 

“I could not be more bullish on the opportunities we have in Europe and am confident that Caleb’s guidance and hands-on support will assist us all in realizing our goals. Being forward thinking and predicting how to best serve our clients and consumers has always been our north star at GPJ, which is how we were able to pivot and seamlessly execute more than 700 digital events in 2020,” said Chris Meyer, CEO of GPJ. “We couldn’t be more delighted to expand Caleb’s role, and deepen our partnership with NOMOBO to create beautifully engaging broadcast experiences that generate ROI.”

Caleb added, “I’m thrilled to work with our teams and clients across Europe and continue to build on the fantastic momentum already in place. It’s an exciting time to be creating powerful brand experiences!”

GPJ and NOMOBO have collaborated on projects including IBM Think 2021, the Dodge Demon Launch, the Dreamforce Salesforce CNX and the Rodan & Fields Virtual Convention. The next collaborative efforts will be the Dreamforce Salesforce conference, Salesforce PLUS, which will be live streamed September 21–23, 2021, and Workday Rising, which will stream live on September 28-29, 2021.

“As proud partners of GPJ, we take a like-minded future-focused approach to all that we do and are fully committed to giving our clients and consumers the best experience — in person, virtually, or hybrid,” said Robert Buisman, CEO of NOMOBO. “We’ve developed a brand and service using proprietary technological innovations, and we’re known for the highest quality online broadcasting, but we’re also storytellers – a key differentiator in how we approach our client engagements. We put as much effort into set design, content quality and speaker performance as we do ensuring the viewing experience is optimized.”  

The deal is being fostered by GPJ’s holding company Project who recognizes investing where clients need to be in 2021 and beyond is a crucial part of growth, particularly in a hybrid events future.

“What we’ve seen over the past year and a half is that consumers need and deserve excellence in broadcasting — to feel as if they are there, in person,” said Robert Vallee Jr., Chairman and CEO of Project. “This investment is designed to address current and future digital needs with high production value, creative engagement solutions, and mastery of storytelling which is where GPJ and NOMOBO absolutely shine.”

NOMOBO already has extensive experience working with GPJ and its sister agency Wondersauce using the recently launched Ospre platform, the industry’s first open platform for digital and hybrid events. Informed by GPJ’s unparalleled experience design expertise with the world’s top brands, the platform consists of load tested and secure technology components all aimed at flexibility, stability, scalability, and most of all, an optimal user experience.

To learn more, visit www.gpj.com and www.nomobo.tv.