Thought Leadership
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Experience Intelligence May ’26
People are leaving behind algorithmic overload and shallow consumption in favor of slower, smarter, more collective ways of spending time together.
Author: Stewart Chow
Awards
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EXHIBITOR Magazine – Top 40 “Company & Capabilities” Honors
Trust is the foundation of every great partnership. We’re honored to be named to EXHIBITOR Magazine’s 2026 Find It – Top 40, recognizing the industry’s most reliable leaders in design and fabrication.
Awards
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GPJ Honored in Inaugural Chief Marketer IGNITE Awards
George P. Johnson (GPJ) is proud to announce its recognition in the inaugural Chief Marketer IGNITE Awards, a program dedicated to honoring the campaigns and agencies redefining the boundaries of modern marketing.
Thought Leadership
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Experience Intelligence March ’26
From invites that ignite pre-party buzz, to airports and expos as living storyscapes, and AI tempered by human reality, today’s experiences are about moments you can feel, share, and carry along the journey.
Thought Leadership
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Experience Intelligence February ’26
The brands that are leading the charge on sustainability aren’t talking louder or more explicitly, they’re designing smarter systems around it.
Sports
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Sports Marketing to a Tee: Golf’s Modern Revolution
With a sports marketing career spanning two decades, Edd Hood has a global background in events, strategy, account management and much more. Mixing agency life with client side roles, Edd’s experience has taken him to more than 40 F1, IMSA and WEC races, sailing regatta, Olympics Games and DP World Tour Golf Championships. Golf. The glorious game. …
Thought Leadership
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The Quest For High-Fidelity Experiences
2025 fueled a fiery, unforgettable trend reporting year. Brands, event organizers, and audiences alike are seeking a new caliber of experiences—something we at GPJ have coined “high-fidelity” experiences.
Sports
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10 Marketing Challenges Sports Partnerships Can Solve
From standing out in cluttered markets to building brand trust, sports partnerships have largely shaken off the age-old stigma of logos on a jersey and more than ever, indulges in creating moments that matter. Here’s a brief run-down on how it tackles some of the biggest marketing challenges brands face today. 1. Brand Loyalty Is …
Awards
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From Action to Results: 2025 Awards
GPJ is the world’s leading strategic experience marketing agency for brands committed to unleashing the power of experiential. Whether driving direct business outcomes or creating iconic moments, experiences shape how people feel, connect, and engage. Shared Vision: Client Awards In every project, we aim to deliver measurable results and showcase the value of experience across …
Thought Leadership
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Strategy Is Your Growth Engine
In a world increasingly drawn to the ease and average ideas that AI delivers for free, we at George P. Johnson (GPJ) believe our clients deserve more. Real people. Real data. Real growth.
Thought Leadership
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Experience Intelligence Sustainability Edition ’25
The brands that are leading the charge on sustainability aren’t talking louder or more explicitly, they’re designing smarter systems around it.
Industry
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Creative Tech Bytes
v49.0 – OpenAI is making ChatGPT a central hub for all work data with its powerful new “Company Knowledge” feature, and also launched Atlas, a new web browser aiming for its own “Google Chrome” moment by making chat core to browsing. Meanwhile, Google’s revamped AI Studio now democratizes AI with a “vibe coding” experience that makes building apps a one-click affair.
Industry
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Creative Tech Bytes
v48.0 – The future of brand experience demands speed and precision. We’re tracking the innovations that matter: Anthropic’s cost-effective coding speed, Google’s creative control in AI video, and the enterprise moves by Walmart/OpenAI and Figma/Gemini. The bleeding-edge and the retro-experiential are merging.
Thought Leadership
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Experience Intelligence October ’25
Retailers are building brand loyalty with fan-centric, wellness, and blind box experiences, while big box stores experiment with AI for automated efficiency.
Industry
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Creative Tech Bytes
v47.0 – Not all AI journeys are smooth: Lionsgate’s attempt to create films with Runway AI hit a snag because its catalog isn’t big enough to train a quality model. And the experimentation continues as Google Labs launched Mixboard, an AI-powered visual concepting board for generating and refining ideas.
Industry
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Creative Tech Bytes
v46.0 – Roblox is leveling up its platform with AI tools that generate in-game items from text prompts and a short-form video feature called “Roblox Moments.” Meanwhile, Google’s Gemini app is the top free app on the iPhone, thanks to its viral Nano Banana image editor, while OpenAI released a version of its GPT-5 model, GPT-5-Codex, for advanced coding tasks.
Industry
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Creative Tech Bytes
v45.0 – Google just opened up its AI-powered video editor Vids to everyone, giving creators avatars, image-to-video magic, and auto-polished transcripts, mwanwhile, Gen Z is getting the star treatment as brands roll out back-to-campus pop-ups packed with pink dorm buses, game-day gaming, and mirror-filled fashion moments. The byte-sized upgrades this week are bold, playful, and built to remix what’s possible.
Thought Leadership
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Experience Intelligence September ’25
Gen Z is embracing art, cultivating knowledge spaces, co-creating fandoms and reviving analog media as currencies of cultural influence and value in an AI-saturated era.
Industry
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Creative Tech Bytes
v44.0 – China staged its first-ever Robot Games, Adobe reinvented the PDF with Acrobat Studio, and OpenAI tested a sub-$5 ChatGPT plan in India. And across the brand world, AI is reshaping trade shows with bots, vision tools, and predictive data—putting people, not platforms, at the center.
Industry
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Creative Tech Bytes
v43.0 – Taara beams 100 Gbps internet across mountains and oceans with lasers. Tesla swaps Godot for Unreal Engine, raising in-car visuals to cinematic levels. And at San Diego Comic-Con 2025, brands turned downtown San Diego into a playground of interactive storytelling. This edition is your front-row seat where future vision meets real-world rollout.
Industry
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Creative Tech Bytes
v42.0 – Instagram’s new Map feature adds location-powered sharing and discovery, while San Diego Comic-Con 2025 delivered standout experiential activations blending fan engagement with AI-enhanced creativity. This edition is your front-row seat to where innovation meets imagination—let’s dive in.
Sports
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Experience Intelligence August – Sports Edition ’25
In 2025, brands are capitalizing on cultural flashpoints—from post-win athlete endorsements to direct-to-fan activations—to create timely, emotionally resonant experiences that drive deeper fan connection and long-term brand equity.
Sports
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Sports Marketing to a Tee: Golf’s Modern Revolution
With a sports marketing career spanning two decades, Edd Hood has a global background in events, strategy, account management and much more. Mixing agency life with client side roles, Edd’s experience has taken him to more than 40 F1, IMSA and WEC races, sailing regatta, Olympics Games and DP World Tour Golf Championships. Golf. The glorious game. …
Research
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Experience Intelligence July ’25
In a world of shrinking attention and rising costs, brands are doubling down on experiences that are data-rich, emotionally resonant, socially provocative, and community-built.
