Creative Tech Bytes
Industry

Creative Tech Bytes

v41.0 – MLS’s new NFT playground and Microsoft’s ‘AI employees’ taking over the digital workspace; meanwhile, Google and Jacob Collier are re-imagining music-making, and IBM’s open-source Granite 3.0 is setting new standards for enterprise AI.

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Creative Tech Bytes
Industry

Creative Tech Bytes

v40.0 – This week’s Creative Tech Bytes is jam-packed with more AI advancements than a robot uprising at a microchip factory! Google is turning everyday documents into podcasts, Adobe dropping a bombshell of AI tools for creatives and Meta going full open-source on its AI hardware.

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Designed for Results: 2024 Awards
Awards

Designed for Results: 2024 Awards

GPJ is the world’s leading strategic, experience marketing agency for clients seeking wild ideas that fuel success—shifting perceptions, changing behavior and making a measurable impact. Our client and agency awards aren’t just for show; they prove our point. And in 2024, we’re just getting started. 2024 Client Awards Recognition doesn’t happen in a vacuum; it’s …

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Actuating Experience
Industry

Actuating Experience

From registration & housing to contact center support GPJ leverages the right data and tools to move attendees across the brand journey.

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Frequently Asked: ISO 20121
Sustainability

Frequently Asked: ISO 20121

Following GPJ Germany’s significant milestone achieving ISO 20121 certification, we want to provide this handy FAQ to give more depth about the certification, how the benefits reach our clients and what’s over the horizon. As industry leaders, we uphold responsible, transparent practices and ensure a holistic approach to everything we do. (Pictured: Team GPJ Germany …

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One Decade Into the Next Century
Awards

One Decade Into the Next Century

Few companies can say they’ve existed for 100 years. This year, the George P. Johnson Co. proudly celebrates 110 years of crafting experiences, stepping into the next decade of our storied heritage. We don’t just keep pace with change; we drive innovation and progress. Our consistency ensures clients have a reliable partner guiding them to …

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Voices ’24: Military Appreciation
CSR

Voices ’24: Military Appreciation

Written by Noelle San Jose (she/her/they), Diversity, Equity and Inclusion Manager, with special guest, Rick Jastram (he/him). Every May is Military Appreciation Month, a time to honor and recognize the contributions of our military service members. I had the privilege of learning more about Rick Jastram, a Senior Estimator in our LA office and a US …

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Experience Intelligence May ’24
Thought Leadership

Experience Intelligence May ’24

Audiences continue to seek out new, niche and novel experiences in search of deeper, more meaningful engagement. Follow along the report for full insights and key, actionable takeaways.

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All the Right Moves with Experience Strategy
Thought Leadership

All the Right Moves with Experience Strategy

As the global leader in experiential marketing, George P. Johnson (GPJ) is ready to empower all our clients to make sharper, informed marketing moves with haste, clarity and strategic certainty.

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Creative Tech Bytes
Industry

Creative Tech Bytes

v29.0 – Microsoft, not to be outdone, is breaking down walls and possibly shipping Xbox exclusives to PS5 and Switch, blurring the lines in the console wars. Meanwhile, Salesforce’s Slack AI is promising to rescue us from the info deluge, turning Slack into a productivity powerhouse. SpaceX launches the Odysseus lander, aiming for a historic Moon landing, it’s evident that whether we’re looking to conquer new worlds, level up our workday, or just find that darn email, the future is now.

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Keeping Pace With Technology
Industry

Keeping Pace With Technology

CES sets the stage for groundbreaking innovation, showcasing transformative technology and services beyond imagination. As seasoned participants at CES, GPJ’s clients entrust us with translating these ideas into reality.

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Standing at the Top: 2023 Awards
Awards

Standing at the Top: 2023 Awards

In the wake of a few tumultuous years, GPJ and our clients continue to embrace the enduring power of experiences and we have not skipped a beat. Through the power of experience design and hybrid engagement, our global portfolio of work continues to earn the industry recognition and validation that can only come from exceptional …

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GPJ Faves: Small and Independent Businesses We ♡
Uncategorized

GPJ Faves: Small and Independent Businesses We ♡

One of the best things about having offices across North America (and the world) is the ability to make a positive impact in so many communities. As we enter a season of giving, we polled our people for their favorite small, independently-owned businesses, and boy did they deliver! We hope you’ll find some inspiration, some …

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Creative Tech Bytes
Industry

Creative Tech Bytes

v14.0 – U2 breaks in the Sphere in Las Vegas, Mark Zuckerberg shows off Meta’s photorealistic avatar tech, Amazon and Microsoft are adding AI to a wide suite of products. Oh yeah, and we tossed in a rocket-propelled VW Bug because why not?

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From Cutting Table to Cutting Edge
Press

From Cutting Table to Cutting Edge

“The longer you can look back, the farther you can look forward.” Winston Churchill The more things change Then (c. 1914) Regional flag-maker and sail repair business. Today (2023) The world’s leading strategic experiential marketing agency. The more they stay the same

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Storytelling Beyond the Experience
Thought Leadership

Storytelling Beyond the Experience

Are you experiencing audience disengagement? Do you want to maximize your marketing budget? Are you leaving business opportunities on the table? Live Production could be the missing strategic element of your brand experience. Post-Covid, live events are revitalized thanks to a slew of new technologies, health & safety protocols and even greater audience options. But …

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Stories Matter
Uncategorized

Stories Matter

Year after year, event after event, why do we come back? What makes us stay? What makes the experience industry so special? GPJ ERGs, in partnership with Talent & Culture, interviewed several of our talented experience marketers. Hear some of the reasons why the very best choose to be at GPJ. “My favorite thing is …

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Designing Unified Experiences
Thought Leadership

Designing Unified Experiences

We are in a new era of emerging tech, rapid adoption and new audience expectations. For the experience industry, that means managing engagements over time and customers craving more personalization and access to their favorite brands. Growing movements in AI, chat bots, VR and AR technology allow attendees to experience the brand, but it can …

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