GPJ Ambassador Program

Your Guide to Elevated Engagement

True personalization means more than just knowing your audience—it’s about meeting them with intention. At George P. Johnson (GPJ), experience is everything. Alongside strategic attendee journeys and curated personas, we consider all the ways engagement matters. Every face, every interaction – from greeters and ushers to way finders – is designed to energize your brand. While digital assistants and event apps streamline the logistics, it’s the human connection that leaves a lasting impression.

In-sourced, Community-centric, People-first

Unlike outsourced staffing models, GPJ’s Ambassador Program is powered by our dedicated in-house team. Our ambassadors are woven into the fabric of your event strategy. We prioritize hiring from local communities, supporting regional economies and cultivating job opportunities within host cities.

Our teams:

  • Serve as the first point of contact for attendees providing guidance, support and a welcoming presence
  • Are strategically positioned to maintain seamless operations and outstanding service
  • Support venues onsite, offsite activations, and high-touch zones that demand extra care

Case Study: Building Bridges

Global clients trust GPJ to scale with impact, mobilizing HUNDREDS of staff across flagship events like Cisco Live!, IBM Think, Google Cloud Next and Dreamforce – a level of complexity other agencies cannot match.

Each ambassador is trained to represent your brand with energy, professionalism, and accuracy. They thrive under pressure and work as one unified team. Many return event after event, forming a tight-knit community of seasoned pros who care deeply about your success.

When designing the experience, it’s not enough to hire out an external company to staff the floor and hold up signs. GPJ Ambassadors are vetted, trained and empowered to deliver across key service areas:

  • Registration Support – Smooth check-in guidance
  • Wayfinding & Greeting – Friendly navigation and accessibility support
  • Information Centers – Real-time answers to attendee questions
  • Room Monitoring – Crowd control, badge scanning, and capacity management
  • Show Office Admin – Behind-the-scenes operational support
  • Offsite Roles – Staff at partner activations and satellite locations
  • Docent Programs – VIP service for high-profile guests and exhibits

The Experience To Set You Apart

Involving our Ambassador team early in the planning ensures alignment with your brand, mission, and guest experience goals. By sourcing diverse, local talent, we reduce pressure on internal teams while raising the bar for attendee satisfaction.

Customer feedback consistently scores 4.5/5 and above, highlighting the value of our people-first support model. By creating a welcoming atmosphere that reflects positively on the event brand, many clients have reported that ambassadors and docents are a “game changer” for guest experience. When the experience needs to feel seamless, supportive, and deeply human—GPJ Ambassadors are trusted to lead the way.