Comprehensive Strategic Approach

Strategy and Planning – Before Big Ideas You Need Insight

Our proprietary process for gaining deeper insights into a brand audience’s needs, wants and behaviors – along with ideas for better meeting those criteria – is called Strategic Experience Mapping®. We created it in the mid-1990s and have evolved it over time to incorporate learning and best practices from the variety of industries we serve. It serves as the precursor to GPJ’s award-winning creative teams. Strategy provides the right ingredients, in the right amounts. Our creative studios then cook up the best ideas to bring to the table.

The output of a Strategic Experience Mapping program is a schematic that aligns brand objectives against audience segments and the types of content and experiential marketing each of those segments needs, over time, to create desired actions. When Strategic Experience Mapping is combined with our Portfolio Planning model, our clients have a truly powerful toolset with which to make data-driven decisions.