Business-to-business (B2B) marketing has undergone massive change in the last decade. At GPJ we’ve helped pioneer many of those changes in the event marketing arena, touching on everything from content management technology for global trade show portfolios to data strategies that tie together multi-channel sales and marketing like never before. B2B clients continue to come to us because our account teams are specialists in solving their business challenges.
It’s why we keep clients for decades not quarters.
We believe that B2B event marketing requires more than bringing in the latest tools and technology to traditional event formats. Rethinking techniques, such as regionalizing road shows and co-locating event experiences with partners and distributors, is often just as important.
At the end of the day, we’re all about helping clients see their customers in new ways, and developing original content and experiences that create deeper relationships with them.
These are some of the reasons GPJ is the world’s leading provider of B2B event and experiential marketing services. And it’s why we keep clients for the long term. We have many client relationships that span multiple decades because we continue to innovate, we continue to evolve, and, most importantly, we continue to deliver.