With Northern Europe and India being key drivers for developer growth, Google tasked GPJ with activating a multi-city developer conference with a heavy focus on offering technical talks, training sessions, and connections among peers.
To do so, we built out a core team supported by regional execution teams to deliver a truly unique and consistent series across markets. We developed a conference brand identity playbook that was adaptable per city location, while still staying true to an overall program look and feel.
The result? A consistent visual brand identity and activations, uniquely tailored with geographical personality. Google Developer Days (GDD) Europe and India were the highest female attended Google developer events within their regions, with GDD India being the largest Google developer event held to date in India, with 3K attendees.