GPJ has been working on high-profile launch events with Gulfstream for years. In 2021, when Gulfstream had not one – but two – new aircraft to launch, they relied on past successes and once again selected GPJ to help bring their evolving innovation story to life. They were confident that GPJ would quicky onboard and partner to create an industry-leading customer launch event.
Not one for following standard industry trends, Gulfstream asked GPJ for a bold and creative solution – a hybrid solution – for this launch event, which would increase the reach of the event beyond the physical location at their Savannah, Georgia world HQ to a global audience.
Working closely with the Gulfstream marketing team, broadcast partner NOMOBO, and sister agency Spinifex Group, GPJ designed, built, directed and broadcast Gulfstream’s worldwide show reveal of the all-new Gulfstream G400 and Gulfstream G800 aircraft LIVE to both in person and virtual audiences.
The event was co-hosted by Gulfstream CMO Jeannine Haas, together with Jennifer Leach English, Editorial Director of Business Jet Traveler, who together led the live AND virtual audiences through the event.
The G400 aircraft was revealed through a launch film that brought the new G400 to life through Hollywood-level CGI, placing Gulfstream President Mark Burns in a virtual hangar with the new aircraft.
The second big reveal of the evening featured a CGI film teaser of the G800. With the film playing on the main screen, the physical plane was being brought into position behind the audience. As the video began to close, the physical aircraft was shown on the main screen revealing its position right behind the audience. The G800 was towed directly into the audience area and up to the stage for a dramatic nose to nose reveal unlike any other in the industry to date.
The event was a tremendous success for Gulfstream resulting in over 40,000 live viewers joining in and another 400,000 views to follow across their website and social platforms. Earned media exceeded their plan and combined with a targeted marketing campaign resulted in sealing Gulfstream’s leadership position. Gulfstream is the only OEM with an aircraft for every mission.