
We had the honor of organizing and hosting the McLaren Central Europe Summer Drive 2024. This exclusive event combined luxurious driving with breathtaking scenery and offered participants a once-in-a-lifetime experience.
The guests enjoyed three nights in hand-picked 5-star hotels that offered the highest level of comfort and style. The exquisite cuisine in carefully selected restaurants in front of an impressive backdrop pampered every palate.
Incomparable cultural highlights, such as the private tour of the architecturally outstanding Messner Mountain Museum and an exclusive wine tasting at the Kränzelhof, made the event even more special. Our dedicated team took care of every detail—from vehicle cleaning to fuel stops and valet parking—so that all participants could enjoy this unique experience to the fullest.
Accompanied by McLaren Pro Drivers, the participants drove a total of almost 600 kilometers through the spectacular landscapes of Austria and Italy. Exciting curves, majestic mountain passes, and the enthusiasm of the sports car fans created an atmosphere full of passion and joy.
The McLaren Central Europe Summer Drive 2024 was more than just an event—it was an unforgettable adventure. We would like to thank all participants and our valued customer McLaren Group for the great success of this event.











