GPJ and premium bottled water brand LIFEWTR have more in common than you’d think. Both are committed to advancing and showcasing sources of creativity and believe wholeheartedly that inspiration is as essential to life as water.
That’s why every few months, LIFEWTR launches a new series of bottled water focused on a unique aspect in art — putting the spotlight on three new emerging artists.
And that’s why LIFEWTR partnered with GPJ to create an on-brand consumer experience that was engaging, interactive, shareable and inclusive of different age groups at ArtPrize in Grand Rapids, Michigan.
ArtPrize is an open, independently organized international art competition which takes place for 19 days every other fall in Grand Rapids, Michigan. The event is free and open to the public and attracts over 500,000 visitors, making it one of the most attended public art events in the world.
To capitalize on this huge and varied consumer audience, GPJ designed, fabricated and produced an attract feature and a live activation in Rosa Parks Circle, both of which encouraged visitors to appreciate the artwork and engage with the brand.
A larger than life LIFEWTR Cube was an attention grabber that featured artwork on 3 sides. The Cube was prominently featured in Rosa Parks Circle for the duration of Art Prize and was a great photo opportunity for attendees to take selfies and upload them to social media.
For those who really wanted to immerse themselves in art, we created and managed a body marbling station where attendees were able to choose their own colors and design and watch their arm or hand transform before their eyes. Specialty marbling artists helped guests maximize their experience.
More than 2,000 people took part in the body marbling experience, and countless more shared photos of the cube over the course of the event. Thanks to LIFEWTR and Art Prize for the opportunity to share our passion for creativity, may it leave us all #MoreInspired.