Volkswagen is taking bold steps into the future; they’re committed to an all electric vehicle lineup and are well on their way.
With the cancellation of the 2020 LA Auto Show, VW came to GPJ for ideas about how to generate buzz and excitement around the two vehicles that would have debuted at the show: The all-electric 2021 ID.4 SUV and the new 2022 Taos A-SUV.
They needed something that would excite the masses and give the buying public their first hands-on experience with these important vehicle launches. More importantly, they wanted a platform that could guide consumers to an online reservation page to configure and get in line to purchase their own ID.4 through a series of simple clicks.
Our solution? Bring the vehicles to life in people’s homes, or wherever they happened to be. We created an augmented reality experience with sister agency Spinifex Group that brings the vehicles in stunning 360 degree detail to your living room, your driveway, wherever you want to explore it through the use of your mobile device. “The detail in the virtual element is really clear and precise,” commented one user.
With the success of the global launch in the US, VW plans to expand these virtual showrooms for additional products in 2021 and beyond, and possibly even for international locations, setting them up nicely for hybrid marketing experiences across both physical and digital realms.