Experience
Executive Summary Fiona Bruder is the Global CEO of George P. Johnson, bringing over 25 years of experience to the world’s leading experiential agency. Her superpower is her ability to harmonize high-tech innovation with deep human connection, driving a vision where data-rich experiences remain unmistakably human. Having led GPJ through significant digital transformation and global expansion, Fiona empowers teams to deliver super human marketing that cuts through digital noise to rebuild trust and intimacy for the world’s top brands.
Core Speaking Pillars
- The Renaissance of Real-World Connection (Navigating the paradox of digital fatigue and the surge in live event impact).
- AI as the Invisible Enabler (Using technology to personalize and predict without distracting from the human story).
- Leading with Curiosity and Inclusion (Fostering a culture where serious play and diverse voices drive global innovation).
Published Work:
- GPJ’s Fiona Bruder on on authentic experiences, AI and talent (Micebook Unfiltered US)
- Prove the ROI of Experiential Marketing: How decision science and AI close the measurement gap (Fast Company)
- “Reflecting on 100 Days: Insights, Inspiration, and Our Path Forward” (GPJ Insights)
- “A Global CEO’s Vision for Human Marketing” (LBB Online Feature)
- “Nothing Matters More Than Connecting People” (Skift Meetings)
- “Five Things I Wish Someone Told Me Before I Became an EVP” (Medium)
