The traditional definition of what an agency does no longer applies in today’s marketing world. Great ideas come from everywhere and from anyone. That’s why we look at ourselves as a hybrid marketing agency. Of course, we work with brands on a lot of event-centered campaigns, but these campaigns are increasingly shaped by a whole set of activities and skill sets most people wouldn’t normally associate with the event space.
In our view as a hybrid marketing agency, its our job to proactively bring ideas to clients, whether or not they have emanated from an event perspective. To do that, it’s our job to have the most up-to-date talent, like programmers for gesture-based installations or dramatists for keynote production, and constantly challenge those talents in new ways. Our belief is that hybrid means unconventional and unexpected, and that’s exactly where we want to play.