New York, February 16, 2016: Project: WorldWide experiential agency George P. Johnson has joined forces with the EG conference, a coveted gathering focused on innovation and creativity, to elevate participant experience and make it even more engaging for devoted followers.
EG, a big-idea event purposefully kept small to spark connections between the “eclectic geniuses” who present or simply attend the conference, attracts world-class inventors, artists, designers, writers, thinkers, scientists, technologists, engineers, musicians, magicians, and more. It’s renowned for bringing together the young and established, and the famous and undiscovered, to uncover ideas, break boundaries and bust myths.
As the conference gears up to celebrate its 10th anniversary April 28-30 in Carmel-by-the-Sea, exclusive marketing partner GPJ aims to help EG seamlessly create unique ways for the 500 attendees to interact with each other and with the 50 presenters throughout the Sunset Center performing arts facility. Event director, digital savant and polymath Michael Hawley has tasked GPJ with designing a “five-senses experience” to ignite imagination and creativity. “There’s no agency better than our presenting sponsor to bring big-idea and innovative thinking to EG,” said Hawley. “GPJ is at the vanguard of event and experiential design and I am excited about what they can do to further enhance our gem of a conference.”
GPJ, which has created industry-first experiences for leading brands at events around the globe, is excited to explore new ways to leverage the EG experience. “We are pleased to play a central role in enhancing the experience for the EG community,” said GPJ CEO Chris Meyer. “Crafting the EG experience through a five-senses lens is sure to create an immersive and more personal experience for all involved.”
GPJ, founded in 1914, works for clients including Tesla, Under Armour, Fiat Chrysler, IBM, Gulfstream, Salesforce, Pepsi, Toyota, Cisco and more. The EG conference “offers a new stage for the agency to create an immersive experience for attendees, especially during the networking breaks, where a lot of the magic happens,” said Meyer. “This is just one of the aspects we’ll be helping with. It’s not often such a rarefied community gathers under one roof. The big-idea thinking that fuels EG is what drives us at GPJ as well. We’re excited to be a part of this community and can’t wait to inspire some of the foremost thinkers and luminaries in the world with our work.”
While the schedule of presenters remains fluid up until the last moment, among those set to wow attendees this year include IDEO Co-founder David Kelly, Game of Thrones’ David Peterson, original Mac designer Bill Atkinson, and Erica Ollmann Saphire, the biologist credited with cracking the Ebola virus.
Past attendees who have praised EG include Apple co-founder Steve Wozniak, TV host Dick Cavett, YouTube diva Natalie Tyler Tran, and Matt Groening, creator of The Simpsons. For more information about the conference, visit egconf.com.
EG is a conference and a community of brilliant innovators driving our most creative industries. It may be the best-kept secret in the world of conferencing and unlike any other gathering you’ve been to. But those who come know that EG is the touchstone for innovators in just about every imaginable field, and each year, the conference is simply unforgettable. The people who attend EG are makers and doers of extraordinary things. They are breakers of boundaries and explorers of frontiers and busters of myths. They are inventors and educators, artists and designers, writers and thinkers, scientists and engineers, musicians, magicians, the young and old, the famous and the undiscovered, full of wonder, curiosity, and surprises.
Creativity doesn’t happen in a vacuum. Or on a clock. Or when you pay for it. It’s a collective opportunity, and there’s no substitute for being immersed with the best. More intimate, more concentrated, more consistently surprising than any other gathering we know of, and definitely not stuck in any narrow industrial rut, EG explores the new and the different by engaging a remarkable mix of people. It is a place to find something priceless: your next great idea.
GPJ is one of the world’s leading experience marketing agencies. It enables top brand marketers to benefit from integrated experiential programs that leverage online, physical and mobile brand interactions. Clients in technology, health care, consumer goods, finance and other fields rely on GPJ to help them compete more effectively on a global basis by creating and accelerating relationships with customers, employees, partners, media and other influencers. GPJ is part of Project: Worldwide, an independent, global network of wholly-owned agencies delivering engaging experiences that drive business results for clients. Follow GPJ at twitter.com/GPJExpMktg.