Consumers are leaning into re-imagined realities as they continue to navigate life–and the economy’s unexpected shifts. This month’s trends spotted by Cat Wallin and Jon Gaffney.
Gen Z is pursuing escapism in wildly different ways
Gen Z’s differing approaches to mental well-being converge in the quest for escapism.
The science of awe gets renewed momentum
New research proposes that awe-inspiring experiences can be accessible to all.
Greedification may no longer be just a conspiracy theory
The notion that rising prices are a result of increased profit margins is gaining traction.
Modern work realities are prompting an office reckoning
Flexible, hybrid workplaces appear to be the next iteration of office life.
OUT-THERE EXPERIENCES
Brands and marketers continue to push the boundaries of physical and digital experiences, with new and creative executions popping up across the globe.
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| Extreme Tourism is in the Limelight The catastrophic expedition to the wreckage of the Titanic is just the latest example of the growing extreme tourism industry. | Welcome to Barbie’s Malibu Dream House The Barbie Movie’s latest viral marketing stunt is a partnership with Airbnb to list a real-life Barbie Malibu Dreamhouse hosted by “Ken.” | The Most Convenient Convenience Store? VenHub’s fully autonomous, 24/7 smart stores might be the end of brick-and-mortar “convenience” stores as we know them! | Pepsi’s First Ever Condiment Buckle up… Pepsi is releasing its first-ever condiment for the Fourth of July: “Pepsi Colachup,” a Pepsi infused special sauce. |
Catch up now on all our previous Experience Intelligence reports.
