Consumers are leaning into re-imagined realities as they continue to navigate life–and the economy’s unexpected shifts. This month’s trends spotted by Cat Wallin and Jon Gaffney.

Gen Z is pursuing escapism in wildly different ways

Gen Z’s differing approaches to mental well-being converge in the quest for escapism.

The science of awe gets renewed momentum

New research proposes that awe-inspiring experiences can be accessible to all.

Greedification may no longer be just a conspiracy theory

The notion that rising prices are a result of increased profit margins is gaining traction.

Modern work realities are prompting an office reckoning

Flexible, hybrid workplaces appear to be the next iteration of office life.


Brands and marketers continue to push the boundaries of physical and digital experiences, with new and creative executions popping up across the globe.

Extreme Tourism is in the Limelight
The catastrophic expedition to the wreckage of the Titanic is just the latest example of the growing extreme tourism industry.
Welcome to Barbie’s Malibu Dream House
The Barbie Movie’s latest viral marketing stunt is a partnership with Airbnb to list a real-life Barbie Malibu Dreamhouse hosted by “Ken.” 
The Most Convenient Convenience Store?
VenHub’s fully autonomous, 24/7 smart stores might be the end of brick-and-mortar “convenience” stores as we know them!
Pepsi’s First Ever Condiment
Buckle up… Pepsi is releasing its first-ever condiment for the Fourth of July: “Pepsi Colachup,” a Pepsi infused special sauce.

Catch up now on all our previous Experience Intelligence reports.