In an always-on world, the live stage remains one of the most effective platforms for a brand to express its values, energize its audience, and inspire action. But to get tangible results requires thoughtful design, technical expertise, and strategic alignment of your brand objectives. Live Production weaves all of these together through a fully integrated approach.

When the mission is critical we turn moments into movement, messages into results…

Brand Vision Into Experience

George P. Johnson (GPJ) is the world’s leading strategic experiential marketing agency, with over a century of experience producing influential brand moments. Live Production is a core capability within our full suite of services. What stands apart is our mix and mastery of teams who truly understand what a live production needs to succeed and exceed.

Our producers, creatives, experience designers, and content teams work seamlessly with our client partners from the outset to develop a clear plan. This includes the space, message, format, and timing needed to help your message resonate. Whether you are shaping internal culture or delivering a bold statement to the market, we help ensure your most important moments are structured to deliver.

Magnifying Your Story

Strong production starts with strategic intent. Scenic elements need to align with your visual identity, support the story, and enhance the experience for both in-person and virtual audiences.

At GPJ, our teams begin by studying the event’s brand identity, messaging, and objectives. We intentionally design staging and environments that provide clarity, create energy, and maintain a consistent look and feel across every space and channel.

Content development

  • Storytelling
  • Motion graphics
  • Presentation design
  • Stage design
    Enhances brand messaging
    Improves audience engagement

Stage design

  • Enhances brand messaging
  • Improves audience engagement

Immersive integration

  • AR
  • Mixed reality
  • Interactive visuals

Audience engagement strategy

  • In-person attendees
  • Broadcast viewers

Data-driven insights

  • Informed content
  • Second-screen engagement analysis
  • Post-production measurement

Brand Alignment

  • Message consistency across all experiential touchpoints

Environmental Artistry

  • Custom-built stage environments
  • Scenic elements
  • Immersive brand activations
  • Branded structures
  • Set pieces
  • Interactive installation
  • Rapid prototyping
  • Seamless execution

End-to-end event execution

  • Manage spaces outside of keynote & broadcast
  • Secondary & tertiary stages
  • Expo zones

Planning & onsite management

  • F&B
  • Ambassador staffing
  • Environmental & decorative elements
  • Health & safety
  • Sustainability

Broadcast as a Strategy

Designing for broadcast requires a different, but connected mindset. Every detail must be optimized for both live and virtual audiences.

Our Live Production, Creative, and Broadcast teams plan each experience with camera placement, speaker choreography, lighting, and visual pacing in mind. By translating visual identities into scenic elements, we ensure continuity across physical stages and digital screens.

At client events like Workday Rising, the main stage was designed for broadcast from the beginning. Camera positions, lighting, and stage layout were configured to serve virtual viewers without compromising the experience in the room. The result was a unified experience that worked seamlessly across channels.

Built to Deliver

When going live means going for it all, clients turn to a trusted partner who understands how to deliver complex, high-impact productions with precision and a little magic, not just another production agency.

Whether you’re reaching 40 stakeholders or 40,000 attendees, GPJ Live Production brings the same focus and expertise to every audience size. We design experiences that perform in the moment and deliver lasting value—creating content that supports engagement, storytelling, and business goals long after the event ends.