Version 44.0
Written & Compiled by Macklin Andrick, GPJ Sr. Creative Technologist
GPJ’s Creative Technology practice supercharges the impact of brand stories told through the strategic use of innovative tech and AI. Strap in as we dive into a whirlwind of innovation and spectacle!
This week, the digital frontier gets personal, portable, and wildly interactive. Google’s Pixel 10 event blurred the line between product launch and late-night TV, while Gemini Live now pairs voice with vision for real-time guidance. Let’s dive into what’s shifting now.
From AI Agents to Chatbots, AI is Altering Trade Shows in 2025
AI is rapidly reshaping the trade show experience, turning once-static booths and manual workflows into dynamic, data-driven ecosystems. From intelligent chatbots that field attendee questions in real-time to AI agents that automate outreach, schedule meetings, and personalize communications, brands are using these tools to streamline operations while boosting engagement.
Takeaway for marketers: The win is using automation to handle the in-between logistics so brand reps can focus on building high-value, authentic relationships. The result is a smarter, smoother, and more scalable event model that’s setting a new standard for F2F marketing. AI isn’t removing the human touch but rather, enhancing it.
At China’s Humanoid Robot Games, Athletes Fell Down a Lot
China staged the inaugural World Humanoid Robot Games held August 14–17, with over 500 robots from 16 countries competing across 26 events that blended athletics, combat, practical tasks, and performance. These “Robot Olympics” offered a vivid snapshot of cutting-edge progress alongside persistent clunkiness in humanoid robotics. Industries, students, and spectators witnessed robots rising after falls, losing limbs mid-race, or barreling into humans. Beyond the spectacle, the event highlighted the country’s commitment to embodied AI as a strategic tech priority.
Takeaway for technologists: We are in the era of trial, error and boundless ambition. For experiences, it’s a time to embrace the fails and falls, as audiences are drawn to raw progress as much as polished perfection. Storytelling can spotlight both.
OpenAI launches a sub-$5 ChatGPT plan in India
OpenAI launched ChatGPT Go in India at ₹399/month, offering GPT-5, higher message limits, image generation, file uploads, and UPI payments. Priced far below ChatGPT Plus, it’s designed as a more accessible entry point—and a testing ground for flexible, localized AI pricing that could expand globally.
Takeaway for brands: Accessibility is everything for brand growth. Localized pricing and tiered offerings can steadily unlock entirely new audiences, especially in high-growth markets.
Acrobat Studio is Adobe’s new AI-powered hub for PDFs
Adobe has introduced Acrobat Studio, a new AI-powered platform aimed at redefining how users interact with PDFs and related content. At the center of the experience are PDF Spaces, where users can upload up to 100 files including PDFs, Word documents, and web pages—and engage with them using conversational AI that can analyze, summarize, and provide citations. Alongside these new capabilities, Acrobat Studio retains familiar tools for editing, signing, and scanning, positioning it as a unified productivity and creativity hub for professionals, educators, and teams looking to streamline their workflows with the help of AI.
Gemini Live: A more helpful, natural and visual assistant
Google’s Gemini Live now integrates deeply across apps like Calendar, Tasks, Keep, Maps, and more. Gemini Live can interpret what a phone’s camera sees, providing on-screen labels and object identification in real time. This visual functionality is designed to assist with tasks like finding tools, reading packaging, or following instructions.
Takeaway for you: AI is moving from answering questions to seeing what users see. For marketers, the next frontier is designing seamless, next-gen unified experiences that adapt to both context and environment in the moment.
For more GPJ Creative & Strategic reporting, visit our News & Insights page.
