In 2025, brands are shifting toward more personalized and community-driven sports experiences, strategically leveraging premium B2B hospitality at marquee events, immersive activations in niche sports, and dynamic sports tourism strategies.
Steady Hands in Unsteady Times The global landscape is shifting fast. Recent policy changes like proposed international tariffs or rollbacks in corporate initiatives can add new layers of complexity for experiential marketers. From raw building materials to logistics, F&B to venue contracts, nearly every touchpoint of live experiences could feel an impact. At George P. …
Experiences are evolving, and so are the ways brands and consumers interact — from immersive cinematic adventures, to sober wellness gatherings, AI time manipulation, and content co-creation.
Sports thrive on the unforgettable moments. A game-winning shot. A record-smashing sprint. A championship-clinching goal. Fans don’t just watch these moments—they live them. And brands that tap into that lived passion become part of the story. That’s the power of sports, and that’s the power of experiential marketing. According to Research & Markets, the sports …
This past year was one of immense change, disruption, and growth. A year many were not reluctant to leave behind. But from volatility comes resilience and perspective. And while we’re fully in the swing of a new year, continuing to contemplate where we’ve been will help us develop a clearer picture of what’s ahead. We can’t predict the future, but we can certainly be ready for it.
GPJ is the world’s leading strategic, experience marketing agency for clients seeking wild ideas that fuel success—shifting perceptions, changing behavior and making a measurable impact. Our client and agency awards aren’t just for show; they prove our point. And in 2024, we set new records with 90 total awards, worldwide. 2024 Client Awards Recognition doesn’t …
From striving to max out one’s potential and switching between physical and digital realms, to prioritizing influencer-vetted products, brands and consumers alike are looking for ways to level-up.
In this issue, we take a look at dissipating age-group expectations, viral absurdity as content currency, simple tech resurfacing beyond nostalgia, Spain’s ‘pineapple-gate’, Nintendo’s new wake up call — and so much more!
v41.0 – MLS’s new NFT playground and Microsoft’s ‘AI employees’ taking over the digital workspace; meanwhile, Google and Jacob Collier are re-imagining music-making, and IBM’s open-source Granite 3.0 is setting new standards for enterprise AI.
v40.0 – This week’s Creative Tech Bytes is jam-packed with more AI advancements than a robot uprising at a microchip factory! Google is turning everyday documents into podcasts, Adobe dropping a bombshell of AI tools for creatives and Meta going full open-source on its AI hardware.
Consumers are seeking out more meaningful IRL experiences that are digital-lite and seamlessly connected to their personal lives.
From registration & housing to contact center support GPJ leverages the right data and tools to move attendees across the brand journey.
From major sports events to mass tourism and new insights on the environmental impacts of AI, the summer of 2024 has been a busy one!
Following GPJ Germany’s significant milestone achieving ISO 20121 certification, we want to provide this handy FAQ to give more depth about the certification, how the benefits reach our clients and what’s over the horizon. As industry leaders, we uphold responsible, transparent practices and ensure a holistic approach to everything we do. (Pictured: Team GPJ Germany …
Long-established norms are giving way to shifts in consumer preferences as they prioritize intimacy, authenticity, and storytelling.
Few companies can say they’ve existed for 100 years. This year, the George P. Johnson Co. proudly celebrates 110 years of crafting experiences, stepping into the next decade of our storied heritage. We don’t just keep pace with change; we drive innovation and progress. Our consistency ensures clients have a reliable partner guiding them to …
Written by Noelle San Jose (she/her/they), Diversity, Equity and Inclusion Manager, with special guest, Rick Jastram (he/him). Every May is Military Appreciation Month, a time to honor and recognize the contributions of our military service members. I had the privilege of learning more about Rick Jastram, a Senior Estimator in our LA office and a US …
Audiences continue to seek out new, niche and novel experiences in search of deeper, more meaningful engagement. Follow along the report for full insights and key, actionable takeaways.
Experiences rare and familiar are capturing major consumer attention, while world-building and storytelling remain key to creating meaningful content.
As the global leader in experiential marketing, George P. Johnson (GPJ) is ready to empower all our clients to make sharper, informed marketing moves with haste, clarity and strategic certainty.
Curiosity and creativity enable consumers to engage with brands in new ways, but authenticity and shared values remain top of mind.
CES sets the stage for groundbreaking innovation, showcasing transformative technology and services beyond imagination. As seasoned participants at CES, GPJ’s clients entrust us with translating these ideas into reality.
In the wake of a few tumultuous years, GPJ and our clients continue to embrace the enduring power of experiences and we have not skipped a beat. Through the power of experience design and hybrid engagement, our global portfolio of work continues to earn the industry recognition and validation that can only come from exceptional …
One of the best things about having offices across North America (and the world) is the ability to make a positive impact in so many communities. As we enter a season of giving, we polled our people for their favorite small, independently-owned businesses, and boy did they deliver! We hope you’ll find some inspiration, some …
