GPJ Content Operations
Content is the backbone of events and experiences. Without content, events lose their core purpose and value proposition centered around building relationships with your audience.
Enter GPJ’s Content Operations team. Integrated with strategy, creative, technology and our Project Worldwide partners, Content Ops fuels content strategy and planning into the event cycle. We leverage existing client content and generate new, co-created content, turning it into on-demand event material with actionable data. We see events as content engines that extend your experiences long after the show ends.
Our work includes learning agenda sessions like breakouts, theater sessions, workshops, labs and other physical/digital/hybrid interactive formats. Our primary roles and responsibilities include:
- Global content operations consulting
- Project management and data management at scale
- Track/report assets and deliverables
- Content production, story, messaging and scripting
- Cross functional communications
- Event speaker support/speaker hospitality
We also provide accessibility guidance, localization/translation services and deliver flawless operational excellence for the world’s leading brands:
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How Can We Collaborate?
Our Content Operations team manages the entire content development cycle, from Call for Papers and Voting to Content Selection, Notification, Catalog Release, Schedule Building and Session Delivery, including production and localization.
Our Speaker Program, with its extensive line up of content stakeholders, speakers and SMEs, supports the Speaker Community throughout the development cycle with a Speaker Resource Center, targeted communications and dedicated email aliases.
Better Content With Data
The Content Ops team serves as dedicated, trusted advisors, optimized through data-driven processes to inform and support content curation and creation. Our data and content management impact nearly every attendee connection, driving engagement and audience acquisition efforts. We enable downstream integrations such as websites, targeted agendas, session access control and visibility, capacity management, session scanning, mobile apps and digital signage.
If you are looking to deliver more impactful content in your experiential programs, or looking for a specialized partner who can oversee your content journey, GPJ has the dedicated team to collaborate with you to optimize the attendee experience for every touchpoint.
