George P Johnson Experience Marketing Agency | Global Event Marketing & Entertainment Marketing

Brand Marketing

Our team of global brand marketers at George P. Johnson understands what it really means to convey an idea associated with a brand. Most consumers only understand brand marketing as a simple slogan or mission statement that guarantees something unachievable, such as monotonous and cookie-cutter phrases like "satisfaction guaranteed or your money back!" What your brand needs is instant recognition from a bold statement related to a cause, style, class or mission. Automotive marketing is the most relevant example for brand marketing as the qualifying factor for purchase. Thousands of people buy cars and attend auto shows, but certain people are loyal to certain brands due to their luxury, environment efficiency, power, style or practicality. Once your statement is established, it will remain in the mind of consumers, and we've seen it work with results that exceed expectations and transform brands. We specialize in brand marketing in, but not limited to, auto shows, healthcare marketing, financial services marketing and more.

Event Marketing

The most efficient method to promote and connect your brand with the masses is through event marketing. People aren't just sitting idle waiting for the right brand to find them; they're actively participating in sports, games, events and activities that they enjoy. Engaging attendees at an event is a fail-proof way for your brand to connect and become an important part of your audience's culture. George P. Johnson is the largest marketing advertising agency and event marketing company in the world and we've continued to provide successful events since 1917, from our first premier event to our high-profile present-day events. We provide concise logistics, conception, pre-publicity marketing, planning, installation and complete event management services.

APEC Leaders Week Meeting
MINI United
Launch of ICC London
Cisco Live 2011
The IBM Smarter Planet Event Experience
Motorola @ GSMA
Project: WorldWide Launch Celebration
Abstract Light: Osram at Euroshop 2011 – Event Marketing
Toyota Multi-Touch Vision Wall 2011
WMF Urban Café at Ambiente Frankfurt 2011
IBM Engages Finance Pros at Sibos 2010
Darker Side of Green: Lexus in NYC
Exhibiting at a Partner’s Event: IBM at Sapphire 2010
GPJ Connect Lead Capture
Porsche Golf Cup 2011
Mercedes-Benz Urban Beats Roadshow 2011
Tencent MIND Forum 2011

Experience Marketing

The core of George P. Johnson's successful experience marketing is to deliver an interactive journey to the consumer that communicates both real real-time engagement and seamless placement of the brands they seek. There is no marketing connection to the individual more efficient than that of experiences, and we're here to create one that activates your brand enables consumers to connect and remain connected with modern marketing technology. We believe that every marketing campaign begins with the question and solution to effectively relate and break through with consumer engagement and effective experiential marketing techniques.

Cisco Shanghai Pavilion
Country Financial
Lenovo Olympic Pavilion
Infiniti Collaboration
ICC London ExCeL
EA @ E3
Acura Connected Living
Acura 2010 Auto Show
Nissan Passionate Presenters
IBM Start - October 2010
Rolls Royce
Coca Cola Hospitality - Vancouver Winter Olympic Games
Motorola @ CES 2011
Shanghai Corporate Pavilion at the 2010 Shanghai World Expo
Study Break Tour
AMD Fusion Developer Summit – Creating a Global Experience
THINK Installation at Lincoln Center
Bayer's Beijing Experience Center
COVERGIRL Sponsors Taylor Swift Speak Now Tour

Interactive Marketing

George P. Johnson is the most innovative and intuitive interactive marketing company in the world and utilizes every aspect of growing technology to remain one step ahead of the game. Countless methods of reaching out to users using innovative marketing solutions are possible and are becoming more of an industry standard each day. Every GPJ event you attend is planned and executed with cutting-edge interactive strategies, pushing the limits of what you thought was possible in a consumer interaction.

Cisco GSX “Threshold” Game
Cherry Coke Website
Lexus CT200h
Yan City Museum
Sprite NBA
Cisco GSX 2009
Cisco GSX 2010
Honda Eco Assist Challenge
IBM’s Global Virtual Event Center
Launching the ThinkPad Edge in China: Lenovo Red Balloon Campaign

GPJ is the world's premier experience marketing agency, working with leading companies who are looking for innovative marketing solutions that motivate their audiences and activate their brands through live experiences. more

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@GeorgePJohnson - How can Chinese brands build abroad? Check out this BBC interview with Project: WorldWide's Mike Amour: http://t.co/cyiaynPmjust a moment ago
@GeorgePJohnson - What to do when social media goes awry : McDonald's plans, listens and reacts: http://t.co/J66BEY42 @georgepjohnson @rdublifejust a moment ago
@GeorgePJohnson - @nike new Fuelband not only sets a new bar for experience-driven UX, it resets what we mean by "active": http://t.co/Fd72Xplrjust a moment ago
@GeorgePJohnson - Is security part of your brand launch plan? Activision CEO @erichirshberg on how a leak changed MWIII's release: http://t.co/JTxEMe36just a moment ago
@GeorgePJohnson - Motorola is launching products and making news at CES this week, an amazing brand experience http://t.co/RapDzU7U @georgepjohnsonjust a moment ago

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