For years, the world in which we lived and operated was turned on its head. Existence was insular, reality was inverted, and all the regular rhythms of life lost the beat.

Now the world is ours again—but it isn’t quite the same, now is it? While the memory of how things were pervades, new desires, demands and values forged from our time between worlds are transforming our reboot of ’real life’. In turn, events and experiences are changing too. A deluge of new pressures and shifting expectations are giving rise to all sorts of new shapes and forms.

One undeniable human truth of this strange new normal? A universal hunger to fully experience everything again. As new values and enhanced expectations collide with increased pressures, new shapes of experience are emerging. GPJ Strategy uncovers five futures that exemplify where experiences are headed in 2023—and beyond.

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