Award Winning Experiential Marketing Agency Joins GPJ as Expansion Continues
Auburn Hills, MI (September 4, 2018) – George P. Johnson (GPJ), the world’s leading experiential marketing agency, today announced its acquisition of Kenwood Experiences, a San Francisco-based experiential marketing agency known for architecting highly creative brand experiences of every size and shape. The strategic move supports GPJ’s rapid expansion and client growth (including Macy’s; Jaguar Land Rover; Google; Salesforce; Harman; and JD Power) and will augment the company’s creative service and live production capabilities. Through complementary storytelling skills and a shared proficiency in content creation, GPJ and Kenwood Experiences will work in tandem to accelerate the growth of the experiential marketing sector while driving innovation and ultimately, bringing brands to life.
“We’ve been impressed with Kenwood Experiences for years. They have a seasoned group of professionals and capabilities that align with our strategic approach and growth plans,” said Chris Meyer, CEO of GPJ. “We are thrilled to welcome the talented Kenwood team to the GPJ family and combine our collective expertise.”
Kenwood Experiences was founded in 1979 as a multimedia company for corporate communications. Known for adaptability and its revolutionary style, Kenwood has undergone several transformations throughout the past few decades — leading to its purchase in 1991 by the retiring CEO, Christina Crowley. Crowley placed the agency’s focus heavily on experiential marketing by developing comprehensive storytelling strategies and establishing expertise across the technology and gaming industries. With an impressive client roster including Google, Visa, Capcom and Square Enix, a strategic approach to innovative creative solutions is the cornerstone of Kenwood’s success.
“From the beginning, we felt like GPJ’s corporate values of authenticity and collaboration fundamentally matched with Kenwood’s,” said Christina Crowley, CEO of Kenwood Experiences. “We greatly admire their work and are excited to engage with their diversity of clients, from groundbreaking tech giants to auto industry titans. Being part of GPJ also opens up a terrific opportunity to leverage GPJ’s global footprint and its Project Worldwide Network to benefit our clients.”
The acquisition reflects GPJ’s ongoing disruption within the experiential marketing space as they continue to dominate the industry through compelling, highly-personalized, data-driven brand activations always achieving the ‘impossible.’ The Kenwood team will remain located in San Francisco, CA, where they’ll join the GPJ staff in the San Francisco office, integrating into the established team structure based on skill and department.
104-years-young, GPJ remains as innovative as ever, consistently leveraging the most advanced technologies while incorporating a human perspective on every campaign across their global team.
About George P. Johnson Experience Marketing (www.gpj.com)
As the world’s leading experiential marketing agency, GPJ enables brand marketers to benefit from integrated experiential programs that leverage online, mobile and physical brand interactions fueled by data. Clients in the technology, automotive, healthcare, consumer goods, finance and other industries rely on GPJ to help them compete more effectively on a global basis by creating and accelerating relationships with customers, employees, partners, media and other influencers. GPJ is part of Project Worldwide, a modern agency network built for the needs of contemporary marketers. (www.project.com)
About Kenwood Experiences (http://kenwoodx.com/)
Kenwood Experiences is a brand experience agency founded almost 40 years ago in San Francisco. The agency architects and creates highly creative brand experiences of every size and shape, ranging from live events to video to digital campaigns.
Vice President of Marketing
George P. Johnson Experience Marketing