GPJ Expands Experiential Industry Leadership to Brazil

GPJ just added its 30th global office with the grand opening of its new operation in Sāo Paolo, Brazil. While the agency has operated in Brazil and the greater Latin American market since 2011, the January, 2019 launch of GPJ Brazil marks the first time GPJ has a wholly-owned entity in the region.

The GPJ team in Brazil has been servicing clients like IBM, FCA/Jeep, Cisco, Salesforce and others for some time, and their new operation will be an extension of the overall GPJ Americas growth plan already in full effect. In advance of the new office opening, GPJ built a hybrid of local and international teams to service a wide variety of accounts – a model that has been very well received by GPJ’s global clients. The Brazil team, led by General Manager Juliana Saab, and overseen by GPJ Silicon Valley’s Rodrigo Espinosa, is gearing up for anticipated growth in Argentina and Mexico, as well. The Sāo Paolo team includes creative, project management and account management personnel to round out the offering.

Just launched, GPJ Brazil’s website (https://br.gpj.com/) is an excellent showcase of the team’s work, in Brazil and around the world. The local team utilizes a combination of regional expertise and GPJ’s global buying power, industry-leading strategy and experience design, creative studios, fabrication facilities and experiential leadership to provide Latin American clients with award-winning activations, events and permanent installations – all with a focus on results and ROI. That formula has already landed new clients such as Netflix and Magnetti Marelli.