Introducing Sarah Jackson: GPJ Americas Sustainability Lead and the Launch of Our Corporate Responsibility Council
At George P Johnson (GPJ), we’re thrilled to announce two significant milestones in our journey towards corporate responsibility. We proudly welcome Sarah Jackson as our new Sustainability Lead (Americas) alongside the introduction of our global Corporate Responsibility Council (CRC). This dynamic combination will increase global alignment as we push further into our commitment and culture of sustainability within our organization and across the industry and client work.
In her nearly 10 years with GPJ, Sarah has been a driving force in advancing responsible practices and building a culture of sustainability within our agency. Her expertise spans environmental policy, corporate social responsibility, and stakeholder engagement, and she’s a recognized leader in the sustainability community. She’s been the driving force behind the introduction of GPJ’s Green Team, our global rollout of TRACE (event carbon calculator) and partnering with clients to produce award winning experiences.
Sarah will work closely with various departments and collaborate with global team members to integrate sustainable practices into our business operations. From reducing our carbon footprint to promoting responsible sourcing and governance, she’ll ensure that every aspect of our business aligns with our sustainability goals.
Our clients trust us to create memorable and impactful experiences. With Sarah at the helm of our sustainability efforts, we are committed to delivering these experiences in a way that supports social, economic and environmental responsibility. She will continue to collaborate with our clients to incorporate responsible practices into event planning and execution. This includes everything from selecting procurement and materials to implementing energy-efficient technologies and minimizing waste.
Global Alignment
The Corporate Responsibility Council (CRC) is a newly established body within GPJ that will oversee our global corporate responsibility initiatives. The CRC is the global evolution of our Green Team, and is composed of our three regional sustainability leads for Americas, EMEAI and APAC, ensuring a holistic approach to corporate responsibility. The council will provide strategic direction, set goals, and monitor progress to ensure that we remain accountable and transparent in our efforts.
One of the primary functions of the CRC will be to ensure global alignment of our corporate responsibility efforts. This means creating a cohesive strategy that can be implemented across all our offices and operations worldwide. By aligning our efforts globally, we can maximize our impact and drive meaningful change on a larger scale.
At GPJ, we understand that sustainability is a journey, not a destination. The introduction of Sarah Jackson as our Sustainability Lead and the establishment of the Corporate Responsibility Council represent significant steps forward in this journey. However, we recognize that there is always more to be done. We are committed to continuous learning and improvement. We will regularly assess our practices, seek out new opportunities for innovation, and remain open to feedback from our stakeholders. Our ultimate goal is to create a future-proof experience marketing where business success goes hand in hand with social equity, environmental integrity, and economic accountability.
