What We Do

Analytics & Measurement

Having data is great, but if you’re like many of our clients, knowing what to do with it is a bit more challenging. That’s where GPJ’s team of experience designers step in. We’re adept at interpreting the data to create actionable insights that lead to fresh strategy, creative execution and experience design – all calculated to move the needle for our clients. We can help you evolve brand perception, identify micro segments in your audience, shift customer behavior and much, much more!

Our Analytics Services Include:

• Experience Component Effectiveness Analysis
• Data Collection Consulting
• Systems Integration (among data sources and with CRM and Marketing Automation platforms)
• Data strategy
• Data integration

Audience Acquisition

Amazing keynotes? Yes. Key sponsors? Of course. But if the right audience isn’t there to experience it, we know it doesn’t matter. That’s why we help our clients with end to end audience acquisition.

For some clients, getting an audience to the event is one of the most stressful parts of the process. With pressure to ensure a sold out event, but also drive ROI, it’s important to strike the right balance of quantity and quality in attendees to maximize your event dollars.

We can take care of all facets of audience acquisition, including developing an event website, integrating registration portals, developing audience acquisition strategy, even providing your team with assets for deployment.

Our team can act as an extension of your marketing team or handle the entire end to end process, but the goal is always the same: make sure we get the audience you want to your event.

• Strategic Planning
• Web Development
• Audience Acquisition Strategy
• Paid Placement for Awareness
• Content Strategy
• Content Production
• Design
• PR
• Reporting and Optimization
• Attendee Communications

Experience Design

Experience design unites all of our disciplines – strategy, creative, technology and production – and focuses those talents to address and engage our clients’ target audiences. It stands at the crossroads of commerce, psychology, anthropology and communication, and it takes seasoned experts to leverage these as opportunities in service of our clients. 

Our approach and results are time-tested: we understand how to optimally engage your customers in personal, participatory and immersive ways. Ways that lead to desired outcomes like activating brand ambassadors, creating new leads, and generating vital customer intelligence.

Our Experience Design Services Include:

• Environmental Strategy
• Experience Design (Physical, Digital, Social, Mobile)
• Attendee Journey Mapping
• Sensory Component Design (Lighting, Sound, Texture, etc.)
• Experience Measurement Strategy

Hybrid Event Strategy & Execution

At GPJ, we consistently use an “experience first” strategy to fuel user journeys that connect and engage across our clients’ event and experience portfolio. And we can build your studio, too – anywhere in the world.

Since we started producing digital & hybrid events in 2008, we’ve seen a rapid rise in the sophistication of streaming technology, giving us even more opportunities to address our clients’ challenges in very creative ways. Our live production team has deep expertise producing virtual events, including virtual broadcasts, streaming, set design, production, direction and content creation. And make no mistake – creating content for online engagement is entirely different than in the physical world. The technology is important for delivery, but the experience is what will drive the right business outcomes.

Since 2008 we’ve been delivering:

• Highly engaging virtual events that amplify your message, enable your sales teams with actionable analytics and vastly increase your audience
• Hybrid/Omni-channel events that seamlessly combine in-person and online strategies, including “hub and spoke” programs
• Always-on virtual platforms that can support multiple events across your portfolio
• Online event marketing that integrates social media and mobile devices into a larger brand strategy
• Corporate and live broadcast studio design in HQ buildings, satellite offices and homes – anywhere in the world

We’ve produced more than 1,200 virtual and hybrid events since 2020, and we don’t expect to stop anytime soon.

To learn more, see our Virtual and Hybrid Events pages.

Sponsorship Sales & Partner Marketing

Our Sponsorship Sales and Partner Management (SSPM) team understands the importance these elements play in overall experience design. The team is comprised of people passionate about making our clients’ event sponsorship programs measurably successful.

Our event sponsorship management team will work closely with you to develop program elements that are well thought out, priced to deliver sponsorship sales with your desired margins, and value and benefits for the sponsor. Once the program has been outlined, the team will develop all the necessary sales tools from prospectus to email campaigns to reporting documents to ensure successful delivery against revenue targets.

Our partner relations team will educate internal and external teams and ensure all services are delivered per any contractual obligations. This includes all partner management functions, includng pre-show planning, coordinating with your events team, all onsite execution, issue resolution, and wrapping up all benefits post-event.

• Strategic Planning
• Prospectus Development
• Sponsor Acquisition Strategy
• Sales Tool Development
• Sales Outreach
• Program and Sponsor Management
• Ongoing Sponsor Communications
• Management of Sponsor/Exhibitor Resource Center
• Sponsor Marketing Benefits Execution
• Funds Management

Strategy & Planning

Our proprietary process for gaining deeper insights into a brand’s audience needs, wants and behaviors – along with ideas for better meeting those criteria – is called Strategic Experience Mapping®. We created it in the mid-1990s and have evolved it over time to incorporate learning and best practices from the tens of thousands of events we’ve produced, and the wide variety of industries we serve. It becomes the precursor to GPJ’s award-winning creative and experience design teams. Strategy provides the right ingredients, in the right amounts, to ensure we meet or exceed your business objectives. Our creative studios then cook up the best ideas to bring to the table.

The output of a Strategic Experience Mapping program is a schematic that aligns brand objectives with multiple audience segments and the types of content and experiential marketing each of those segments needs, over time, to create desired actions. When Strategic Experience Mapping is combined with our Portfolio Planning model, our clients have a truly powerful toolset with which to make data-driven decisions.

Sustainability Planning & Execution

As the world’s leading experience marketing agency, we have both the obligation and the ability to create lasting change in our industry through our commitment to diverse, equitable, inclusive and sustainable live, digital and hybrid experiences.

Environmental stewardship, as part of a larger respect for all living things, is part of the fabric of who we are as an agency. It is woven through GPJ leadership and business practices, and informs and inspires our work.

At GPJ we’re helping our clients navigate what has become a complex sustainability landscape. Our internal experts have created a considerable collection of measurements, which help minimize business risk and design more sustainable and responsible initiatives.

• When sustainability isn’t a client priority, as a trusted partner, we step up the conversation to elevate the subject as a priority
• When planning each element of an event, we consider the environmental impact of decisions made and do what we can together with our clients to mitigate the impact
• We ask difficult questions of our clients and supply chain when necessary
• We create sustainability playbooks for our clients that align with their mission and goals

Learn more about our sustainable experience practice here.

Creative Services

GPJ has a rigorous, programmatic approach to creating brand experiences. Our creative process begins with strategy, but it’s fueled by a passion for experiences, and their power to create brand devotion. We start with big ideas, no matter how unusual or disruptive to conventional wisdom they might be. Once the best idea has risen to the top, we start the experience design process.

Our creative studios around the globe have won every award you can imagine, but what motivates us is creating brand fans, not just customers. Many of the world’s most respected marketers entrust their experience design and conference production to GPJ because we elevate their global portfolios of events to the realm of high-performance marketing investments.

Our Creative Services Include:

• Branding, Theme Development & Messaging
• Conference Production Design
• Copywriting
• 2-D & 3-D Design
• Graphic Design
• Presentation Design
• Digital Animation/Photography/Video Creative
• Signage Design
• Collateral Design

Content Creation

Whether you need a digital experience created, a high-production keynote produced or a series of presentations designed, GPJ can do it.

For more than 100 years, we’ve been crafting high quality, award-winning content for use in brand activations around the globe. We produce engaging presentations, captivating games, digital engagements, mobile and web interfaces, and more – all in support of immersive experiences that create relationships with target customers.

We start with strategy, design with care, and deliver with the kind of flawless expertise that only comes from the world’s leading event and experiential agency.

Experience Technology

Live Broadcast & Studio Design

We’ve been utilizing broadcast streaming to amplify messaging for many years. More importantly, we’ve been using the technology to produce brand enhancing digital experiences for our clients during that time.

We’ve learned important lessons about how best to produce and deliver both TV-level production value online broadcasts and quicker turn digital / virtual events. And we know how to leverage the analytics they both generate. Turn to GPJ when your online broadcasting requirements include:

1. Corporate broadcast studio design and construction – anywhere in the world
2. High production value
3. A one-stop shop for communications strategy, creative ideation, content development, and content strategy
4. A professional stage design, lighting, direction and streaming team

Learn more about Live Broadcast Streaming and Studio Design

Engineering & Fabrication

See examples of our fabrication expertise here.

Event Production

The devil is in the details with any project, and a well-formulated plan is vital to guarantee success. This is why our clients find peace of mind in knowing they’re working with the team that has won more awards than any other in the industry.

Sure, our event management process translates a project’s strategy into a plan of action that will manifest in an efficient, effective and cost conscious way. But it will also be beautiful, memorable and shareable – those things that create brand devotion.

We take care of all facets of event production including coordination of speakers, timelines, and resources – often crossing over into logistics. Utilizing expertise from across all of GPJ’s disciplines including broadcast streaming assures every objective is met and every detail is addressed.

See examples of our event production work here.

Our Event Production Services Include:

• Location and Venue Scouting
• Virtual Event Broadcasting Streaming
• Location Setup & Planning
• Registration Services
• Contact/Call Center Management
• General Session Design & Production
• Team Scheduling
• Speaking and Session Planning
• Safety and Security Planning
• Road Show Planning
• Product Launches
• Live Streaming Virtual Events
• Experiential Retail
• Pop-up Retail
• Event Timeline Planning: Who, What, Where and When
• Venue Sourcing
• Hotel and Booking Management
• Virtual Participation Planning
• Corporate Event Planning
• People Traffic Flow Planning
• Event Management
• Attendee Gifts and Giveaways
• Speaker/Artist Booking and Management
• Post-Event Attendee Follow Up Planning
• Mobile Tours / Roadshows

Graphics Production

Our graphics and printing department is well equipped to produce computer cut vinyl lettering, logos, and paint masks.

See examples of our graphics production here.

Third Party Vendor and Partner Management

GPJ passes through all 3rd party program costs with no markup and full transparency.

We also have a Minority Vendor Program which aims to increase the business opportunities for both MBEs (Minority Business Enterprises) and WBEs (Women Owned Business Enterprises). Our commitment is to maximize their participation through the development of mutually beneficial business relationships with these firms. The effort is company-wide, including traditional procurement and contracted activities as well as non-traditional areas such as employment and insurance agencies, other professional services, transportation and travel agencies.

We carry a commitment to our clients to provide high quality products and services at the best possible price through cost containment. If an MBE or WBE can meet the standards set by GPJ, they will be carefully considered for business.

Global Event Portfolio Management

Live Production

Special Events

GPJ’s Special Experiences (SPEX) team is composed of diverse individuals who bring their various backgrounds, expertise and unyielding passion to create and execute immersive experiential environments with high production value.

Our experience includes a wide variety of domestic and global:

• Live Events
• VIP Corporate Events
• Arena Concerts with A-List Talent
• Award Shows
• Press Events
• High Touch Receptions & Dinners
• Lively Parties and B2B & B2C Experiential Activations

Sports Marketing

In an experience- driven world, sports provide a unique platform for telling powerful stories.

We’ve been to the Olympics, the Masters, F1, the Super Bowl and everywhere in between. GPJ has been building deep sports marketing experiences across B2B, B2C and direct-to-fan engagement for years and now we are bringing it you as a specialized practice because we do experience better than anyone else.

From sponsorship activation to VIP experiences, we can conceptualize, design, and deliver a variety of experiences to maximize the return on your brand’s investment in sports.

With a 100-year track record of changing the game, GPJ is a legacy player that’s unapologetically innovative.

Our team of Sports Marketing experts deliver:

• Live Events & Experiences
• Interactive Engagements & Activations
• Stadium Experiences
• Ceremonies & Performances
• Experience & Environmental Design
• Celebrations & Parties
• Fan Fests & Trade Shows
• Audience & Brand Strategy
• Inclusive & Accessible Experiences

Virtual and Hybrid Experiences

Since we started producing digital events in 2008, we’ve seen a rapid rise in the sophistication of streaming technology, giving us even more opportunities to address our clients’ challenges in very creative ways. Our Live Production team has deep expertise producing Virtual Events including virtual broadcasts, streaming, set design, production, direction and content creation. And make no mistake – creating content for online engagement is entirely different than in the physical world. The technology is important for delivery, but the experience is what will drive the right business outcomes.

Learn More About our Virtual and Hybrid Events