Broadcast Streaming with Top-Notch Production Quality
We’ve been utilizing broadcast streaming to amplify messaging for many years. More importantly, we’ve been using the technology to produce brand enhancing digital experiences for our clients during that time.
We’ve learned important lessons about how best to produce and deliver both TV-level production value online broadcasts and quicker turn digital / virtual events. And we know how to leverage the analytics they both generate.
Experience design for all touchpoints.
GPJ’s service offering is flexible enough to scale up or down depending on your needs.
Our industry-leading live production and digital engagement teams regularly partner with leaders in the broadcast streaming space. Through careful vetting and testing, GPJ has developed an ecosystem of trusted brands like IBM, NOMOBO, Suite Spot and others for audiences ranging from a few hundred to more than 10 million.
Our Services Include:
- Digital experience design
- Production design (stage/studio, lighting)
- Production delivery (all producers, directors)
- Streaming (end to end services)
- Virtual events (strategy, design, production, delivery)
- Content (digital, scripts, presentations)
- E-commerce consultation and integration
- Digital engagement in support of marketing campaigns
- Product launches
- Executive briefing centers
- Visitor education centers
- Education / training / conferences
- Internal communications
- and more!
- For our Salesforce client and its flagship Dreamforce event, which we’ve been fortunate enough to produce since 2009, the onsite audience is huge. More than 170,000 people come to be educated, engaged and entertained. But GPJ’s broadcast streaming services expanded this audience to more than 13 million.
- For a consumer products client that holds an annual event for 20,000 of its sales people, our live production team helped them engage a further 40,000 sales reps with live TV style broadcasts and sessions during the event. We measured the ROI, and it was staggeringly effective.
- For our automotive clients, we live stream every aspect of their new car reveals, broadening the audiences by hundreds of thousands.
- Product launches, major announcements, press briefings and more are possible, as well with broadcast live streaming.
With GPJ, every brand can be a broadcaster.
- Reach global audiences anywhere (on mobile, social, OOH, desktop, and broadcast TV) before, during and after the event.
- Interact and get real-time feedback from a global audience.
- Include off site attendees in a broadcast virtually, via live video streaming, in live chat, via social message integration (which creates immediate feedback) – all while generating fresh analytical insights and building buzz.
- Drive engagement by providing live and “snackable” content (15 – 30 seconds) across social media during and after the event.
- Build up a library of video content from events that can be used for marketing and sales support throughout the year.
- Control messaging across all social platforms and online properties.
- If appropriate, e-commerce can be built into the live broadcast streaming package.