This is Why You Hire Us with Macklin Andrick
Agency Life

This is Why You Hire Us with Macklin Andrick

Meet Macklin Andrick, Senior Creative Technologist If you ask Macklin what he does at George P. Johnson, he’ll tell you with a grin: “I build cool s*** for companies to tell their product and brand stories.” Macklin helps our clients turn big ideas into tangible, unforgettable experiences. Whether he’s translating complex technical concepts for non-technical …

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To Be Calm Despite the Storm with Maggie Keller
Agency Life

To Be Calm Despite the Storm with Maggie Keller

At GPJ, our success hinges on the ability to transform imaginative concepts into tangible, impactful experiences. This complex alchemy is made possible by our Integrated Production (IP) team: the dedicated professionals who are the backbone of every activation, event, and immersive journey we craft. They are the unsung heroes who navigate logistical labyrinths, problem-solve in …

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Integrated Production: The Sand Between the Gaps with Marina Royston
Agency Life

Integrated Production: The Sand Between the Gaps with Marina Royston

At GPJ, our Integrated Production (IP) team is the connective tissue of the agency—bringing strategy, creative, and logistics into alignment with flawless execution. Whether it’s a global brand launch or a high-touch proprietary event, IP ensures that everything—from signage to custom fabrication—shows up on time, within budget, and at an exceptional level of quality.  Integrated …

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From Screen to Showfloor with Erinne Hoedt
Agency Life

From Screen to Showfloor with Erinne Hoedt

At GPJ, our Integrated Production team is the operational core that brings creative ideas to life. Acting as the bridge between strategy, creative, fabrication, and execution, IP ensures that every element of a brand experience is flawlessly delivered—on time, on budget, and with precision. This team manages the full production lifecycle, including environmental design, fabrication, …

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Father’s Day Stories 2025
Agency Life

Father’s Day Stories 2025

At George P. Johnson, we honor those who lift us up: both in and out of the office. Because without our support systems, we wouldn’t be the people we are today. This year, we’re honoring Father’s Day by sharing stories of the fathers and father-figures who pick us up, dust us off, and cheer us …

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111 Years of Firsts
Thought Leadership

111 Years of Firsts

How GPJ Built and Continues to Lead an Industry On June 14, we celebrate 111 years of innovation, creativity, and category-defining leadership at George P. Johnson (GPJ). The number is more than a milestone—it’s a symbol. Three number ones: fitting for the agency that has been first in so many ways. Since 1914, GPJ has …

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Binance’s Bold Move to Restore Trust in Crypto
Industry

Binance’s Bold Move to Restore Trust in Crypto

Disrupting Fear, Uncertainty, and Doubt with Trust In 2024, crypto faced its toughest test. Global crackdowns intensified, trust hit an all-time low, and even Binance—the world’s largest exchange—was under fire. But within the uncertainty was a spark: a chance to reset the narrative and rebuild belief in the future of blockchain. Binance Blockchain Week 2024 …

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Mother’s Day Stories 2025
Uncategorized

Mother’s Day Stories 2025

At George P. Johnson, we don’t just celebrate corporate experiences—we celebrate the everyday ones, too. We draw our creativity from meaningful memories and work those creative muscles through storytelling. This year, we’re honoring Mother’s Day by doing just that: sharing stories of the women who’ve shaped us into the people we are today. LAUREN MELESCIUCGPJ …

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GPJ Announces the Promotion of Fiona Bruder to Global CEO
Press

GPJ Announces the Promotion of Fiona Bruder to Global CEO

Seasoned agency executive brings global leadership, client-first mindset, and a bold vision for the future of experiential marketing. George P. Johnson (GPJ), the world’s leading experience marketing agency, recently announced the promotion of Fiona Bruder to Global Chief Executive Officer. A respected leader with over 25 years of marketing experience, Bruder most recently served as President …

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