Created to deliver immersive, hands-on, real-time professional development, GPJ’s Ignite program is all about investing in the future of experiential. To do this, we start by shaping the next generation of leaders. As we welcome our newest class of Igniters, we’d like to take a moment to celebrate those who came before them—Igniters who have …
Designed to provide immersive, hands-on, real-time professional development, GPJ’s Ignite apprenticeship program is our way of investing in the future of experiential by building the future generation of leaders. As we welcome in the next class of Igniters, we’d like to take a moment to reflect on the experiences of Igniters of years past who …
In addition to our passionate teams, comprehensive list of services, and accumulation of 110+ years of experience, it is our global nature that makes GPJ one of the most respected leaders in the experiential marketing industry. With #GPJourneys, we’re spotlighting a team member who is living this mindset and has had the chance to work …
You don’t become a global agency partner simply by opening an office in another city or country—you do it by immersing yourself in new cultures, embracing local perspectives, and building real connections across borders. At GPJ, we believe the best work is created when we lean into our global footprint and celebrate the people who …
Great work is created when you collaborate with those around you. For GPJ, that means calls across time zones, flights across oceans, and trips across borders. When we lean into our global footprint and share our knowledge around the world, our productivity and collaboration reach new heights. With this edition of #GPJourneys, we’re spotlighting a …
When we say we’re a global agency, we’re not talking about a single office in a different country—we’re talking about a strategic network of 30+ culturally embedded offices across multiple continents. Unique but unified, our global footprint gives clients unparalleled access to teams around the world and their unabashed creativity, distinct perspectives, and extensive knowledge. …
At GPJ, Integrated Production (IP) is the engine that turns vision into experience. Every great event requires bold creative, sharp strategy, and captivating storytelling—but without disciplined production, nothing makes it off the page and into our audience’s spaces. IP is where ideas become real. It’s where producers like Josh Staffieri transform complexity into clarity, pressure …
At GPJ, Integrated Production is the unseen engine that brings brand experiences to life—but within that engine are high-performance gears, such as the Special Experiences team, where large-scale moments are meticulously crafted with equal parts logistics, creativity, and heart. It’s a team built for complexity, scale, and making memories. One team member who contributes to …
Authentic experiences start with authentic people—and our strategists are those authentic people. Their dedication to our clients and their activations is something that sets us apart from the rest. When your experience is grown out of a strong, strategic foundation, you not only invest in its onsite success, but the fruits of that labor long …
Authentic experiences begin with authentic people. At GPJ, our strategists empower our creative teams to think big while anchoring ideas in what matters most: our clients’ goals. Strategy at GPJ is a multidisciplinary practice. By blending research, cultural insight, and brand intelligence to shape our experiences, we create moments that are not only inspired, but …
Authentic experiences come from authentic people. As the bridge between our clients’ goals and incredible experiences, strategy combines several disciplines to uncover deep insights that power our creative storytelling, attendee journeys, and overall experiential design. GPJ Strategists and their work are foundational to our experiences, making our strategy teams an indispensable force in delivering work …
Meet Macklin Andrick, Senior Creative Technologist If you ask Macklin what he does at George P. Johnson, he’ll tell you with a grin: “I build cool s*** for companies to tell their product and brand stories.” Macklin helps our clients turn big ideas into tangible, unforgettable experiences. Whether he’s translating complex technical concepts for non-technical …
At GPJ, our success hinges on the ability to transform imaginative concepts into tangible, impactful experiences. This complex alchemy is made possible by our Integrated Production (IP) team: the dedicated professionals who are the backbone of every activation, event, and immersive journey we craft. They are the unsung heroes who navigate logistical labyrinths, problem-solve in …
At GPJ, our Integrated Production (IP) team is the connective tissue of the agency—bringing strategy, creative, and logistics into alignment with flawless execution. Whether it’s a global brand launch or a high-touch proprietary event, IP ensures that everything—from signage to custom fabrication—shows up on time, within budget, and at an exceptional level of quality. Integrated …
At GPJ, our Integrated Production team is the operational core that brings creative ideas to life. Acting as the bridge between strategy, creative, fabrication, and execution, IP ensures that every element of a brand experience is flawlessly delivered—on time, on budget, and with precision. This team manages the full production lifecycle, including environmental design, fabrication, …
At George P. Johnson, we honor those who lift us up: both in and out of the office. Because without our support systems, we wouldn’t be the people we are today. This year, we’re honoring Father’s Day by sharing stories of the fathers and father-figures who pick us up, dust us off, and cheer us …
How GPJ Built and Continues to Lead an Industry On June 14, we celebrate 111 years of innovation, creativity, and category-defining leadership at George P. Johnson (GPJ). The number is more than a milestone—it’s a symbol. Three number ones: fitting for the agency that has been first in so many ways. Since 1914, GPJ has …
Disrupting Fear, Uncertainty, and Doubt with Trust In 2024, crypto faced its toughest test. Global crackdowns intensified, trust hit an all-time low, and even Binance—the world’s largest exchange—was under fire. But within the uncertainty was a spark: a chance to reset the narrative and rebuild belief in the future of blockchain. Binance Blockchain Week 2024 …
At George P. Johnson, we don’t just celebrate corporate experiences—we celebrate the everyday ones, too. We draw our creativity from meaningful memories and work those creative muscles through storytelling. This year, we’re honoring Mother’s Day by doing just that: sharing stories of the women who’ve shaped us into the people we are today. LAUREN MELESCIUCGPJ …
Seasoned agency executive brings global leadership, client-first mindset, and a bold vision for the future of experiential marketing. George P. Johnson (GPJ), the world’s leading experience marketing agency, recently announced the promotion of Fiona Bruder to Global Chief Executive Officer. A respected leader with over 25 years of marketing experience, Bruder most recently served as President …
