Data Drives Strategy. Are You Lost in Tactics?

The GPJ Experiential Ecosystem™  

The GPJ Experiential Ecosystem™ delivers TRUE data driven event marketing

Gone are the days where event and experiential marketing were 90% alchemy and 10% science. There’s still plenty of room for creativity, but it's now informed by experiential strategists who are fueled by data. And it sure seems like there are a lot of data options out there, right?

The problem is that many of these data “solutions” lack a cohesive, business-wide approach. Especially in event marketing.

Most data collection options today are designed to address small parts of the event marketing world, and as a result, tactical, point solution-based data silos fill the landscape. Further, little thought is given to connecting this activity to corporate marketing platforms. Crazy, right?

What’s needed is the right combination of experiential industry expertise and technology knowledge to tie events and broader marketing programs together to create a complete picture of each buyer/attendee/prospect.

A way to make the silos work together.

A methodology to make the data actionable.

An ecosystem to enable data to drive strategy.

So that's what we did.

Whether you’re an event marketer seeking greater ROI, or a corporate marketing professional looking to leverage your event spend more completely, we’ve got you covered.

Introducing the GPJ Experiential Ecosystem.

Click one of the buttons below for more information. Or, you can read a couple of articles that may be helpful here and here.

Introducing GPJ's EngageOS™

GPJ's EngageOS is the heart of the cognitive-powered GPJ Experiential Ecosystem.

EngageOS continually makes knowledge and relationships better for attendees and for you.

With artificial intelligence at its core, GPJ's EngageOS figures out what matters most to an attendee, at any moment, and makes intelligent recommendations for how that person can best achieve their personal and business goals at each event.

EngageOS learns and makes suggestions based on an individual’s evolving needs, enabling better decision making in real-time.

Leveraging an ever-growing corpus of knowledge from ongoing data capture, as well as GPJ’s industry-wide expertise, GPJ EngageOS will inform your future events and feed into cross-channel marketing efforts to accelerate the buying cycle and drive ROI.

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