Acura’s role as Presenting Sponsor and Official Vehicle of the Sundance Film Festival took on new meaning for 2021 by bringing the spirit of independent filmmakers to film fans everywhere. After taking place on the streets of Park City for the last decade, Acura’s support of the festival moved to a 100% virtual space for the first time ever.
GPJ rallied alongside sister agencies G7 and Spinifex as well as Acura’s PR and Social Media teams to deliver a fully virtual experience via the Acura Festival Virtual Village (https://www.acura.com/events/sundance-film-festival) where we offered the film community and fans the opportunity to tune in for a variety of content including filmmaker and talent interviews in partnership with IMDB, daily musical performances from JOHNNYSWIM, as well as the chance to explore the all-new 2022 MDX SUV via a 360 virtual tour. Through the festival’s digital touch points, the microsite and social media we collectively engaged existing and new customers around the world leveraging the festival as a way to reach an audience like never before.
Of course, we look forward to being back in Park City for 2022, to carry on traditions we’ve created in previous years, while adding learnings from our virtual experience for a hybrid future. Our ongoing collaboration with Acura and G7 Entertainment Marketing will ensure that the Acura Village at Sundance will be a destination for festival goers, a place to warm up, grab a beverage, watch a celebrity studded panel or enjoy some live music.