George P. Johnson (GPJ), the world’s leading experiential marketing agency, has announced the promotion of Fiona Bruder to Executive Vice President of Client Success.
Fiona is a seasoned marketing executive with more than 25 years of global experience leading teams in the development of integrated marketing experiences. During her more than 19 years with GPJ she has created, produced, managed and optimized event portfolios for some of the world’s leading brands, and she currently provides oversight to all of the agency’s global accounts. She is responsible for both managing the IBM global account with its global demand generation event portfolio consisting of 10,000 plus events, and for managing GPJ’s Boston, New York City and Austin offices. She is also accountable for providing a globally consistent, integrated approach to deliver “on-brand” creative and physical/online experiences aligned to each of GPJ’s clients’ marketing objectives while driving operational efficiencies. She manages a global team of marketing and experiential experts in over 34 countries around the world responsible for all aspects of account management, event strategy/planning and portfolio optimization, creative and experience design, event production and delivery.
Fiona has worked across the globe, helping various key clients, including IBM, to open new markets as well as defend and expand their position in existing markets. She holds a BA in Economics from Fordham University and an MBA from the Fordham Graduate School of Business Administration. Outside the world of marketing and events, Fiona is one of the newest board members at Girls, Inc., a non-profit organization dedicated to providing girls-only programs that inspire and empower girls to grow up strong, smart, and bold.