Voices is a central space for all GPJ Employee Resource Groups (ERGs) to come together in a safe environment that supports and amplifies the voices of our community. Voices is more than a one day event. It’s a platform that unites us, in a safe space, to celebrate wins, talk through real issues, and have …
…And How to Address Them By Brendan Brown, VP, Head of Strategy and Ken Madden, SVP, Digital Engagement When the pandemic shut down IRL events overnight, brands shifted to whichever platform could get them live again as fast as possible. Now, over two years on, the efficacy of stop-gap measures is reaching its limit. Audiences …
By Katherine Beck, Executive Director of Strategy for EMEA (Stuttgart, Germany) One of my first initiatives, as a core member of GPJ’s Global Green Team, was to visit the United Nations Framework Convention on Climate Change (COP27) & attend several business side events & assess the Green & Innovation Zones surrounding the climate change conference …
Your monthly insight into experiential trends, courtesy of the GPJ strategy team. In our May issue: From artificial intelligence to age old pastimes, experiences new and old are being driven to change. Read or download the May issue HERE. Archives In our April issue: Consumers are speaking up, taking ownership of, and demanding transparency from …
It’s been amazing to see the experiential industry recover from the pandemic, taking advantage of innovation accelerated by the inability to meet in person. Our teams never stop pushing, advising, strategizing, and delivering for our clients. The results are relationships that last decades, and work that gets recognized worldwide. We’re proud to share some of …
Technology has enabled event experiences, powering attendee journeys for years. It has been a long, steady evolution mixed with windows of rapid innovation driven by adoption of new technologies. The pandemic accelerated technology innovation, forcing everyone to take a deep look at how technology can truly drive experiences. As a result, we’ve hit a turning …
At GPJ, we believe inclusion enables growth. Diversity fuels innovation. Equity ensures that every voice is valued and heard. When we show up as our authentic selves, we create beautifully authentic work. As we’ve grown, we’ve learned that we need to be intentional in creating an environment that values each person and their unique background–race, …
What was the last brand experience that caught your attention…and we mean really captivated and stuck with you? Chances are, it was something unexpected, something that grabbed you in a way that was creative, surprising, and engaging – ideally, while still authentic to the brand. Disruptive experiential marketing traverses in-person, digital, hybrid and now even …
The events industry is building positive momentum, as major events continue to return to in-person in big ways. Mobile World Congress hosted 61,000 attendees in-person As one of the largest world tech conferences—and one of the first major events to cancel when the pandemic began—MWC’s in-person attendance was up 3x from 2021 and crept up …
Even as our world becomes more and more global and connected, so too do we connect to our closest communities and people. This year, each of our North America offices chose a nonprofit (or more than one) to give to that is near and dear to that office and community. Below are the organizations that …
GPJ has been producing digital events and streaming for over a dozen years, with clients like Cisco, IBM, Dodge and Rodan & Fields. We’ve helped bring content to our clients’ customers wherever they are, and tailored to the medium and audience, whether it was a product launch, a sales meeting or a B to B …
fab·ri·ca·tion: The action or process of manufacturing or inventing something We Build Brand Stories World-class fabrication embodies everything from strategy and design, to the architecture and environment, masterfully coming together to tell a brand’s story. GPJ’s expertise dates back over a century, transforming ordinary spaces into extraordinary stories. The transformation can be seen with Dreamforce, …
Our strategy team is keeping an eye on everything experiential. Here’s the latest from around the world. A rising wave of Delta variant cases across the globe is triggering an increase in protocols and policies for in-person experiences. Live and in-person experiences press on with enhanced safety protocols As the spread of the Delta variant …
Contributors to this post include (L-R): Denise Croden, Executive Director, Integrated Production, Geng Giminski, Senior Event Manager, Veronique Bredas, Event Producer, John Tulloch, SVP, Global Account Director The health and safety of our teams, clients, partners and attendees has always been a top priority at GPJ, but in 2020, what that looked like …
Featuring Jennifer Lawson, VP Integrated Production The GPJ Special Experiences team is made up of diverse individuals who bring their various backgrounds, expertise and unyielding passion to create and execute immersive experiential environments with high production value. We offer white-glove, unique special experiences and we love what we do. We’re the specialized team that manages …
By Elizabeth Del Forn Throughout history, we have seen and heard bold and powerful women working to create positive change. In the last decade, movements and activism including #metoo, Time’s Up, body positivity, canceling diet culture, equal pay, sexual violence, women’s reproductive rights, and plenty more, have demonstrated the continued resilience of women and the …
VOICES ‘21 was more than a one-day event—it was (and is) a platform for our employee resource groups (ERGs) to welcome our colleagues back from the winter break, to celebrate all we accomplished in 2020 and to kick off the 2021 work year. It was a day that focused on real issues that impact GPJ …
EPIC is GPJ’s employee resource group for multicultural employees. We tackle big issues and have big plans to shift diversity, equity and inclusion (DE&I) within our organization and industry, so we needed a big name (an epic one). EPIC stands for Empowered People, Inclusive Cultures. We are culturally diverse, traditionally underrepresented, and ready to use …
We’re back with more experiential trends from our strategy team. Enjoy, and as always, stay safe out there! New approaches to live events are being tested and trialed From virus-sniffing dogs, to new CDC guidelines, to a new initiative from the city of Chicago, event organizers continue to explore new ways to promote and encourage …
Our strategy team has their finger on the pulse of all things experiential, and they’re back with some recent trends. The first CES Virtual is in the books CES Virtual is officially a wrap. While reviews about the event were largely mixed, much of the new technology on display (AR, 5G and 360-degree audio to …
At GPJ, we believe inclusion enables growth, diversity fuels innovation, and equity ensures that every voice is valued and heard. Individuals shine and teams radiate. Every person, project, and product is elevated. In that spirit, we’re thrilled to announce that Noelle San Jose will be stepping into the role of Diversity, Equity and Inclusion Program …
READY UP As of this writing, we are heading into 18 months under COVID-19 conditions. With so many people keeping at home through waves of lockdowns, it’s no surprise that gaming is still on the rise as quarantines have created new fans. There have been multiple, well-documented success stories in the industry. Animal Crossing: New …
Featuring Evan Strange (Left) and Kelly Olson (Right) 2020 has been a crazy year for everyone, and for parents and caregivers, the added stresses of a toddler barging in on work calls and the time needed to care for loved ones has made this a year that will never be forgotten (read: good riddance 2020!). …
Featuring Cody Eastman and Liya Hoshi It’s wild to think that it’s only been two years since the inception of our first Employee Resource Group (ERG), and what’s been accomplished in such a short time. From heartfelt dialogues around becoming comfortable with being uncomfortable to creating a full fledged Pride experience across 7 agencies and …
