Creative Tech Bytes
Industry

Creative Tech Bytes

v31.0 – In the world of design, Figma rolls out the red carpet for developers with Dev Mode and AI integrations, and the gaming sphere is getting a makeover with subscription services like Xbox Game Pass reshaping how we play and pay in hyperinflated economies. Over in media land, The Verge takes us on a nostalgia trip with a deep dive into the enduring importance of physical media. Lastly, Spotify’s Song Psychic is here to answer life’s burning questions with a musical twist, proving that sometimes, you just gotta play it by ear.

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Creative Tech Bytes
Industry

Creative Tech Bytes

v30.0 – Adobe Acrobat leaps into the future by embedding a generative AI assistant. Intuitive Machines’ Odysseus lander kisses the lunar surface, becoming the first U.S. mission to do so since Apollo 17, and YouTube claims the throne of TV streaming in the U.S., proving that the appetite for user-generated content knows no bounds.

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Creative Tech Bytes
Industry

Creative Tech Bytes

v29.0 – Microsoft, not to be outdone, is breaking down walls and possibly shipping Xbox exclusives to PS5 and Switch, blurring the lines in the console wars. Meanwhile, Salesforce’s Slack AI is promising to rescue us from the info deluge, turning Slack into a productivity powerhouse. SpaceX launches the Odysseus lander, aiming for a historic Moon landing, it’s evident that whether we’re looking to conquer new worlds, level up our workday, or just find that darn email, the future is now.

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Creative Tech Bytes
Industry

Creative Tech Bytes

v28.0 – Microsoft’s adding AI image tricks and unveiling Deucalion with Copilot. Hugging Face throws shade with a free, open-source AI chatbot builder, challenging OpenAI’s turf. And Roblox breaks language barriers with a real-time AI translator, making global playtime a reality.

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Creative Tech Bytes
Industry

Creative Tech Bytes

v16.0 – Google takes a page from Bing and Yahoo, testing a news-rich homepage. Toyota and Lexus are tipping their hats to Tesla, hopping on board with the NACS connector for their sleek EVs. And to round off our tech fiesta, Microsoft secures Activision Blizzard for a cool $69bn.

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Creative Tech Bytes
Industry

Creative Tech Bytes

v7.0 – The White House announces a new $20 Million dollar AI Cyber Challenge to crowdsource solutions to patch software vulnerabilities in the US’ digital infrastructure. Slack is due for a redesign, the music industry is exploring how to monetize deepfake songs and Netflix inches closer into the gaming space.

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Creative Tech Bytes
Industry

Creative Tech Bytes

v5.0 – The Tour de France gets an onsite AI powered avatar guide for the event. The “NeverEnding game” is coming for our free time, Meta publishes their latest open-source model “Llama 2” for enterprise applications and OpenAI is holding back multi-modal features due to privacy concerns.

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Creative Tech Bytes
Industry

Creative Tech Bytes

v3.0 – Fortnite and Nike team up, NASA convinces people to live in a real life Mars replica for a year and Github Copilot turns 1 with “1.5 Trillion in Global GDP”.

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Gaming and Esports Playbook Part 2: Five Key Learnings
Press

Gaming and Esports Playbook Part 2: Five Key Learnings

By Wayne Leonard, Vice President, Account Director – Gaming & Esports In the first part of this series, we explored The Gaming Universe, the idea that gaming is not games (it’s entertainment), and summarized with this:  Gaming is about connection, it’s a form of entertainment, and gaming brands harness the passion of their fans so well …

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The Gaming and Esports Playbook Part 1: The Gaming Universe
Uncategorized

The Gaming and Esports Playbook Part 1: The Gaming Universe

By Wayne Leonard, Vice President, Account Director – Gaming & Esports Our team has been working in gaming and esports for over two decades. From launches and trade shows to broader marketing and tournaments, we love engaging with this passionate, creative and special fan base across the globe. As the world has gone digital this summer, we’ve …

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