Creative Tech Bytes
Industry

Creative Tech Bytes

v16.0 – Google takes a page from Bing and Yahoo, testing a news-rich homepage. Toyota and Lexus are tipping their hats to Tesla, hopping on board with the NACS connector for their sleek EVs. And to round off our tech fiesta, Microsoft secures Activision Blizzard for a cool $69bn.

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Creative Tech Bytes
Industry

Creative Tech Bytes

v7.0 – The White House announces a new $20 Million dollar AI Cyber Challenge to crowdsource solutions to patch software vulnerabilities in the US’ digital infrastructure. Slack is due for a redesign, the music industry is exploring how to monetize deepfake songs and Netflix inches closer into the gaming space.

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Creative Tech Bytes
Industry

Creative Tech Bytes

v5.0 – The Tour de France gets an onsite AI powered avatar guide for the event. The “NeverEnding game” is coming for our free time, Meta publishes their latest open-source model “Llama 2” for enterprise applications and OpenAI is holding back multi-modal features due to privacy concerns.

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Creative Tech Bytes
Industry

Creative Tech Bytes

v3.0 – Fortnite and Nike team up, NASA convinces people to live in a real life Mars replica for a year and Github Copilot turns 1 with “1.5 Trillion in Global GDP”.

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Gaming and Esports Playbook Part 2: Five Key Learnings
Press

Gaming and Esports Playbook Part 2: Five Key Learnings

By Wayne Leonard, Vice President, Account Director – Gaming & Esports In the first part of this series, we explored The Gaming Universe, the idea that gaming is not games (it’s entertainment), and summarized with this:  Gaming is about connection, it’s a form of entertainment, and gaming brands harness the passion of their fans so well …

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The Gaming and Esports Playbook Part 1: The Gaming Universe
Uncategorized

The Gaming and Esports Playbook Part 1: The Gaming Universe

By Wayne Leonard, Vice President, Account Director – Gaming & Esports Our team has been working in gaming and esports for over two decades. From launches and trade shows to broader marketing and tournaments, we love engaging with this passionate, creative and special fan base across the globe. As the world has gone digital this summer, we’ve …

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