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Shifting Experience: The Future of Mobility
The future of mobility is here. GPJ is your global, experiential partner to realize science fiction into tomorrow’s possibilities.
Category: Industry
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Creative Tech Bytes
v13.0 – Google is letting Bard run wild on your Google Apps if you give it permission of course, DALL-E 3 is out and looks to be a major step forward for Open AI’s generative AI image engine. Cisco spends a few coins to acquire Splunk and IBM is committed to training over 2 million people on AI by 2026.apps
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v12.0 – Get ready to throw out your Apple lightning cables, Salesforce is letting Einstein GPT across its product suite and Deloitte puts out a report on how manufacturing companies are using the “industrial metaverse”.
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Creative Tech Bytes
v11.0 – IBM and Salesforce team up to bring AI to enterprise CRM customers, Drake’s AI song was submitted for a Grammy, OpenAI thinks they can help teach your kids and it turns out that your car is likely a horrible privacy offender.
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Creative Tech Bytes
v10.0 – Google launches Duet, IBM is rolling out highly efficient speech recognition chips and we take a retrospective look at digital fashion in 2023.
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Creative Tech Bytes
v9.0 – Meta is entering the code assistant game, IBM and the USTA team up to bring generative commentary to the masses, and Acura & Honda are adopting the Tesla EV charging standard.
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Creative Tech Bytes
v8.0 – IBM and Microsoft collaborate on generative AI for businesses, OpenAI is working on an AI powered Content Moderation System, Ford CEO runs into some trouble when he hits the road in his new F-150 Lightning EV and Google is building an A.I. Assistant That Offers Life Advice.
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Creative Tech Bytes
v7.0 – The White House announces a new $20 Million dollar AI Cyber Challenge to crowdsource solutions to patch software vulnerabilities in the US’ digital infrastructure. Slack is due for a redesign, the music industry is exploring how to monetize deepfake songs and Netflix inches closer into the gaming space.
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Electrified Experiences, Part 2
Written by Marc LeJay, GPJ Strategist – When you remove the artificial delineation between “B2C” and “B2B”, the underlying patterns of their journeys are relatively the same.
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Creative Tech Bytes
v6.0 – Amazon plans to get into the satellite broadband game, Apple & Google maps have a new open-source competitor, big automakers get behind a new charging network and OpenAI shutters its AI Detection Tool.
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Electrified Experiences, Part 1
Written by Marc LeJay, GPJ Strategist A music lover and avid festivalgoer, EDC had always been on his bucket list. As it turns out, not only did he have the time of his life, but the festival changed the way that he viewed the work that he does as an experience designer. Electric Daisy Carnival …
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Creative Tech Bytes
v5.0 – The Tour de France gets an onsite AI powered avatar guide for the event. The “NeverEnding game” is coming for our free time, Meta publishes their latest open-source model “Llama 2” for enterprise applications and OpenAI is holding back multi-modal features due to privacy concerns.
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Creative Tech Bytes
v3.0 – Fortnite and Nike team up, NASA convinces people to live in a real life Mars replica for a year and Github Copilot turns 1 with “1.5 Trillion in Global GDP”.
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Going Off Script For Better Audience Targeting
GPJ can bring every part of your brand expression to life without relying on the biggest crowd, just the right one.
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The Future of Experiential Marketing, Part 2
Recently, GPJ CEO Chris Meyer had an opportunity to discuss our agency’s recent global milestones with Ready to Melt host, Suresh Vinkat, offering a chance to talk at-large about the global trends in experiential marketing and the hottest topics that will inform event strategies in the year ahead. Here is part two of the interview. …
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The Future of Experiential Marketing, Part 1
Recently, GPJ CEO Chris Meyer had an opportunity to discuss our agency’s global milestones with Ready to Melt host, Suresh Vinkat, offering a chance to talk at-large about the global trends in experiential marketing and the hottest topics that will inform event strategies in the year ahead. Here is part one of the interview: Last …
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Experience Design x Hybrid
So much has been said and published now about hybrid events and their prominence in the post-pandemic world. Everyone has claimed their stake in the conversation, but the conversation must grow out of the weeds and into strategic action within our now-normal. Here’s a primer: Focus on the experience first and foremost. Across the industry, we see …
Working across media, mediums, time zones and International borders, we have a lot of thoughts on a lot of things.
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