Industry
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Going Off Script For Better Audience Targeting
GPJ can bring every part of your brand expression to life without relying on the biggest crowd, just the right one.
Category: Industry
Industry
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The Future of Experiential Marketing, Part 2
Recently, GPJ CEO Chris Meyer had an opportunity to discuss our agency’s recent global milestones with Ready to Melt host, Suresh Vinkat, offering a chance to talk at-large about the global trends in experiential marketing and the hottest topics that will inform event strategies in the year ahead. Here is part two of the interview. …
Industry
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The Future of Experiential Marketing, Part 1
Recently, GPJ CEO Chris Meyer had an opportunity to discuss our agency’s global milestones with Ready to Melt host, Suresh Vinkat, offering a chance to talk at-large about the global trends in experiential marketing and the hottest topics that will inform event strategies in the year ahead. Here is part one of the interview: Last …
Industry
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Experience Design x Hybrid
So much has been said and published now about hybrid events and their prominence in the post-pandemic world. Everyone has claimed their stake in the conversation, but the conversation must grow out of the weeds and into strategic action within our now-normal. Here’s a primer: Focus on the experience first and foremost. Across the industry, we see …
Working across media, mediums, time zones and International borders, we have a lot of thoughts on a lot of things.
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