Engineering Desire^®

GPJ Strategy is back with a fresh round of experiential trends, ideas and takeaways. Here are some of the latest global insights. Robust planning, protocols and requirements are enabling the return of familiar and noteworthy in-person experiences. Hybrid approaches continue to unlock business opportunities Brands are increasingly leveraging hybrid models to generate more accessibility for … Continued

GPJ has been producing digital events and streaming for over a dozen years, with clients like Cisco, IBM, Dodge and Rodan & Fields. We’ve helped bring content to our clients’ customers wherever they are, and tailored to the medium and audience, whether it was a product launch, a sales meeting or a B to B … Continued

The investment is part of GPJ’s commitment to creating immersive, transformative and high production value broadcasts in an era where hybrid is king.   Auburn Hills, Michigan, United States (September 15, 2021) – George P. Johnson (GPJ), the world’s leading event and experience marketing agency, announced that it has acquired a significant minority stake in … Continued

fab·ri·ca·tion: The action or process of manufacturing or inventing something We Build Brand Stories World-class fabrication embodies everything from strategy and design, to the architecture and environment, masterfully coming together to tell a brand’s story. GPJ’s expertise dates back over a century, transforming ordinary spaces into extraordinary stories. The transformation can be seen with Dreamforce, … Continued

Our strategy team is keeping an eye on everything experiential. Here’s the latest from around the world.  A rising wave of Delta variant cases across the globe is triggering an increase in protocols and policies for in-person experiences. Live and in-person experiences press on with enhanced safety protocols As the spread of the Delta variant … Continued

With more people vaccinated and the summer season nearly here, new methodologies and approaches to experiences are beginning to take shape as events get back to in-person. Enjoy, and as always, stay safe out there! Brands make large investments in perma-experiences On the heels of Las Vegas’ successful Omega Mart, many brands and marketers are … Continued

    Contributors to this post include (L-R): Denise Croden, Executive Director, Integrated Production,  Geng Giminski, Senior Event Manager, Veronique Bredas, Event Producer, John Tulloch, SVP, Global Account Director   The health and safety of our teams, clients, partners and attendees has always been a top priority at GPJ, but in 2020, what that looked like … Continued

Featuring Brian Hodge, Director, Special Experiences The GPJ Special Experiences team is made up of diverse individuals who bring their various backgrounds, expertise and unyielding passion to create and execute immersive experiential environments with high production value. We offer white-glove, unique special experiences and we love what we do.  We’re the specialized team that manages … Continued

By Elizabeth Del Forn Throughout history, we have seen and heard bold and powerful women working to create positive change. In the last decade, movements and activism including #metoo, Time’s Up, body positivity, canceling diet culture, equal pay, sexual violence, women’s reproductive rights, and plenty more, have demonstrated the continued resilience of women and the … Continued

VOICES ‘21 was more than a one-day event—it was (and is) a platform for our employee resource groups (ERGs) to welcome our colleagues back from the winter break, to celebrate all we accomplished in 2020 and to kick off the 2021 work year. It was a day that focused on real issues that impact GPJ … Continued

EPIC is GPJ’s employee resource group for multicultural employees. We tackle big issues and have big plans to shift diversity, equity and inclusion (DE&I) within our organization and industry, so we needed a big name (an epic one). EPIC stands for Empowered People, Inclusive Cultures. We are culturally diverse, traditionally underrepresented, and ready to use … Continued

We’re back with more experiential trends from our strategy team. Enjoy, and as always, stay safe out there! New approaches to live events are being tested and trialed From virus-sniffing dogs, to new CDC guidelines, to a new initiative from the city of Chicago, event organizers continue to explore new ways to promote and encourage … Continued

Our strategy team has their finger on the pulse of all things experiential, and they’re back with some recent trends.  The first CES Virtual is in the books CES Virtual is officially a wrap. While reviews about the event were largely mixed, much of the new technology on display (AR, 5G and 360-degree audio to … Continued

READY UP As of this writing, we are heading into 18 months under COVID-19 conditions. With so many people keeping at home through waves of lockdowns, it’s no surprise that gaming is still on the rise as quarantines have created new fans. There have been multiple, well-documented success stories in the industry.  Animal Crossing: New … Continued

Featuring Evan Strange (Left) and Kelly Olson (Right) 2020 has been a crazy year for everyone, and for parents and caregivers, the added stresses of a toddler barging in on work calls and the time needed to care for loved ones has made this a year that will never be forgotten (read: good riddance 2020!). … Continued