Keeping Pace With Technology
Industry

Keeping Pace With Technology

CES sets the stage for groundbreaking innovation, showcasing transformative technology and services beyond imagination. As seasoned participants at CES, GPJ’s clients entrust us with translating these ideas into reality.

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From Cutting Table to Cutting Edge
Press

From Cutting Table to Cutting Edge

“The longer you can look back, the farther you can look forward.” Winston Churchill The more things change Then (c. 1914) Regional flag-maker and sail repair business. Today (2023) The world’s leading strategic experiential marketing agency. The more they stay the same

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No Small Achievements, Part 4
Press

No Small Achievements, Part 4

Black History Month is a opportunity to educate and enhance our existing perspectives and perceptions. In this final installment, we recognize Black pioneers and leaders who have forever changed our advertising, marketing, PR, events & experiential industries. Ana Aponte-Curtis Ana Aponte-Curtis was the long-time VP of Events for the NAACP and former Chair of the …

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No Small Achievements, Part 3
Press

No Small Achievements, Part 3

As we continue celebrating Black History Month, we learn about pioneers and contemporary trailblazers in the areas of diversity and social governance, moving the needle forward in our industry through their vision and dedication.

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No Small Achievements, Part 2
Press

No Small Achievements, Part 2

Black History Month is an essential time for reflection and national community; about honoring the past, informing the present and shaping a better future. In part 2 of the series, we highlight Black pioneers whose legacies have made the industries we support possible. C.R. Patterson, Patterson & Sons Charles Richard Patterson was born into slavery …

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No Small Achievements, Part 1
Press

No Small Achievements, Part 1

Black History Month is an essential time for reflection and national community; about honoring the past, informing the present and shaping a better future. In this 4-part series, we highlight lesser known histories, contributions and experiences of Black America from various walks of life, beginning with early pioneers and shifting to more recent figures. Most …

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Limitless Potential at CES
Press

Limitless Potential at CES

With the first big event of 2023 behind us, the hottest tech show in the world delivered an ideal environment to tell the biggest brand stories. Attracting an audience of 115K+ strong, more brands at CES are utilizing experiential to win over audiences to the next gen, life-changing possibilities that fill the halls of LVCC. …

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The Future of Events, Powered by Technology
Press

The Future of Events, Powered by Technology

Technology has enabled event experiences, powering attendee journeys for years. It has been a long, steady evolution mixed with windows of rapid innovation driven by adoption of new technologies. The pandemic accelerated technology innovation, forcing everyone to take a deep look at how technology can truly drive experiences. As a result, we’ve hit a turning …

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The Colors in Between: Inclusive Experiences of Pride
Press

The Colors in Between: Inclusive Experiences of Pride

At GPJ, we believe inclusion enables growth. Diversity fuels innovation. Equity ensures that every voice is valued and heard. When we show up as our authentic selves, we create beautifully authentic work. As we’ve grown, we’ve learned that we need to be intentional in creating an environment that values each person and their unique background–race, …

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Engaging Hearts and Minds With Disruptive Experiential Marketing
Press

Engaging Hearts and Minds With Disruptive Experiential Marketing

What was the last brand experience that caught your attention…and we mean really captivated and stuck with you? Chances are, it was something unexpected, something that grabbed you in a way that was creative, surprising, and engaging – ideally, while still authentic to the brand.  Disruptive experiential marketing traverses in-person, digital, hybrid and now even …

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Experiential Agency GPJ Acquires German-Based Boutique Design & Experience Design Studio The Sane Company
Press

Experiential Agency GPJ Acquires German-Based Boutique Design & Experience Design Studio The Sane Company

  AUBURN HILLS, Mich., April 07, 2022 (GLOBE NEWSWIRE) — George P. Johnson (GPJ), the world’s leading event and experience marketing agency, announced that it has acquired the German-based boutique design and experience design studio The Sane Company. This latest acquisition shows the strength of GPJ’s commitment to the German and European markets while also …

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What’s New in Experiential, Vol. 10
Press

What’s New in Experiential, Vol. 10

The events industry is building positive momentum, as major events continue to return to in-person in big ways. Mobile World Congress hosted 61,000 attendees in-person As one of the largest world tech conferences—and one of the first major events to cancel when the pandemic began—MWC’s in-person attendance was up 3x from 2021 and crept up …

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The Gift of Experiences
Press

The Gift of Experiences

  While many are still pondering gift exchanges and filling out their wish lists, consider giving the gift of an experience. No stranger to the power of experiences, we’ve seen that the gifts that stay with us aren’t always material goods, but the emotions and memories created from activities that move us, teach us or …

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Giving Close to Home for the Holidays
Press

Giving Close to Home for the Holidays

Even as our world becomes more and more global and connected, so too do we connect to our closest communities and people.  This year, each of our North America offices chose a nonprofit (or more than one) to give to that is near and dear to that office and community.  Below are the organizations that …

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What’s New in Experiential: Vol. 8
Press

What’s New in Experiential: Vol. 8

GPJ Strategy is back with a fresh round of experiential trends, ideas and takeaways. Here are some of the latest global insights. Brands shift the emphasis to easy, sustainable experiences as the symptoms of the pandemic begin to ease. Event sentiment continues to trend in the right direction Despite COVID-19’s unpredictability, consistent demand paired with …

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What’s New in Experiential: Vol. 7
Press

What’s New in Experiential: Vol. 7

GPJ Strategy is back with a fresh round of experiential trends, ideas and takeaways. Here are some of the latest global insights. Robust planning, protocols and requirements are enabling the return of familiar and noteworthy in-person experiences. Hybrid approaches continue to unlock business opportunities Brands are increasingly leveraging hybrid models to generate more accessibility for …

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Live From Your Event: Cinematic Streaming
Press

Live From Your Event: Cinematic Streaming

GPJ has been producing digital events and streaming for over a dozen years, with clients like Cisco, IBM, Dodge and Rodan & Fields. We’ve helped bring content to our clients’ customers wherever they are, and tailored to the medium and audience, whether it was a product launch, a sales meeting or a B to B …

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Experiential Agency GPJ Invests in Full-Service Creative Video Agency NOMOBO 
Press

Experiential Agency GPJ Invests in Full-Service Creative Video Agency NOMOBO 

The investment is part of GPJ’s commitment to creating immersive, transformative and high production value broadcasts in an era where hybrid is king.   Auburn Hills, Michigan, United States (September 15, 2021) – George P. Johnson (GPJ), the world’s leading event and experience marketing agency, announced that it has acquired a significant minority stake in …

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GPJ: Building Brand Stories That Deliver Results
Press

GPJ: Building Brand Stories That Deliver Results

fab·ri·ca·tion: The action or process of manufacturing or inventing something We Build Brand Stories World-class fabrication embodies everything from strategy and design, to the architecture and environment, masterfully coming together to tell a brand’s story. GPJ’s expertise dates back over a century, transforming ordinary spaces into extraordinary stories. The transformation can be seen with Dreamforce, …

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What’s New in Experiential: Vol. 6
Press

What’s New in Experiential: Vol. 6

Our strategy team is keeping an eye on everything experiential. Here’s the latest from around the world.  A rising wave of Delta variant cases across the globe is triggering an increase in protocols and policies for in-person experiences. Live and in-person experiences press on with enhanced safety protocols As the spread of the Delta variant …

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The Industry Had to Innovate, We Answered the Call
Press

The Industry Had to Innovate, We Answered the Call

We’ve been keeping busy with our clients. Just because we couldn’t reach people in-person for parts of the year, that didn’t stop us from crafting new opportunities to engage, surprise and delight. With 2021 nearly behind us, our clients and teams worldwide are getting recognized and the award-winning digital and hybrid work speaks volumes to …

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What’s New in Experiential: Vol. 5
Press

What’s New in Experiential: Vol. 5

With more people vaccinated and the summer season nearly here, new methodologies and approaches to experiences are beginning to take shape as events get back to in-person. Enjoy, and as always, stay safe out there! Brands make large investments in perma-experiences On the heels of Las Vegas’ successful Omega Mart, many brands and marketers are …

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10 Ways to Make Networking More Successful in Online Events
Press

10 Ways to Make Networking More Successful in Online Events

By Jonathan McCallum, VP & CSO—GPJ United Kingdom For centuries the process of ‘the sale’ has been facilitated by the power of a face-to-face moment. It’s proved a lot harder in a ‘virtual,’ or online environment. Here are 10 ways which may help redress the balance. An exit strategy, or process, is a founding principle …

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