Category: Press

Seasoned agency executive brings global leadership, client-first mindset, and a bold vision for the future of experiential marketing. George P. Johnson (GPJ), the world’s leading experience marketing agency, recently announced the promotion of Fiona Bruder to Global Chief Executive Officer. A respected leader with over 25 years of marketing experience, Bruder most recently served as President …

In preparation for continued high demand, the agency’s German team is adding two key hires in Rinniaty Perwitasari and Marc Stifel. Stuttgart, Germany (July 18, 2023) – George P. Johnson (GPJ), the world’s leading event and experience marketing agency and a member of the Project Worldwide network, announces the hiring of Rinniaty Perwitasari as Director …

Black History Month is a opportunity to educate and enhance our existing perspectives and perceptions. In this final installment, we recognize Black pioneers and leaders who have forever changed our advertising, marketing, PR, events & experiential industries. Ana Aponte-Curtis Ana Aponte-Curtis was the long-time VP of Events for the NAACP and former Chair of the …

As we continue celebrating Black History Month, we learn about pioneers and contemporary trailblazers in the areas of diversity and social governance, moving the needle forward in our industry through their vision and dedication.

Black History Month is an essential time for reflection and national community; about honoring the past, informing the present and shaping a better future. In part 2 of the series, we highlight Black pioneers whose legacies have made the industries we support possible. C.R. Patterson, Patterson & Sons Charles Richard Patterson was born into slavery …

Technology has enabled event experiences, powering attendee journeys for years. It has been a long, steady evolution mixed with windows of rapid innovation driven by adoption of new technologies. The pandemic accelerated technology innovation, forcing everyone to take a deep look at how technology can truly drive experiences. As a result, we’ve hit a turning …

What was the last brand experience that caught your attention…and we mean really captivated and stuck with you? Chances are, it was something unexpected, something that grabbed you in a way that was creative, surprising, and engaging – ideally, while still authentic to the brand.  Disruptive experiential marketing traverses in-person, digital, hybrid and now even …

  AUBURN HILLS, Mich., April 07, 2022 (GLOBE NEWSWIRE) — George P. Johnson (GPJ), the world’s leading event and experience marketing agency, announced that it has acquired the German-based boutique design and experience design studio The Sane Company. This latest acquisition shows the strength of GPJ’s commitment to the German and European markets while also …

  While many are still pondering gift exchanges and filling out their wish lists, consider giving the gift of an experience. No stranger to the power of experiences, we’ve seen that the gifts that stay with us aren’t always material goods, but the emotions and memories created from activities that move us, teach us or …

Even as our world becomes more and more global and connected, so too do we connect to our closest communities and people.  This year, each of our North America offices chose a nonprofit (or more than one) to give to that is near and dear to that office and community.  Below are the organizations that …

GPJ has been producing digital events and streaming for over a dozen years, with clients like Cisco, IBM, Dodge and Rodan & Fields. We’ve helped bring content to our clients’ customers wherever they are, and tailored to the medium and audience, whether it was a product launch, a sales meeting or a B to B …

The investment is part of GPJ’s commitment to creating immersive, transformative and high production value broadcasts in an era where hybrid is king.   Auburn Hills, Michigan, United States (September 15, 2021) – George P. Johnson (GPJ), the world’s leading event and experience marketing agency, announced that it has acquired a significant minority stake in …

fab·ri·ca·tion: The action or process of manufacturing or inventing something We Build Brand Stories World-class fabrication embodies everything from strategy and design, to the architecture and environment, masterfully coming together to tell a brand’s story. GPJ’s expertise dates back over a century, transforming ordinary spaces into extraordinary stories. The transformation can be seen with Dreamforce, …