There are many ways to quantify success. For GPJ, success is hitting targets for our clients, helping them realize the maximum ROI from their strategic experiential investments. The hard results of experiential marketing are easy to name; attendees getting hands-on time with products and specialists, becoming more educated about services, all leading to increased leads … Continued
Andrew Churchill, Regional Account Director, GPJ Singapore Having only been at George P. Johnson for a year, Andrew Churchill has managed to demonstrate persistence in the pursuit of the agency’s global, regional and local account goals for 2018. Proof is in his ownership of the agency’s entire Google business. When he joined, the agency made … Continued
Sharon Ricketts, Director of Strategy and Planning Sharon is an award-winning integrated marketing strategist with emphasis in experiential, digital, brand entertainment, public relations, content and sponsorships. “Tell Me I will forget Show me, I may remember. Involve me and I will understand.”4 Do we humans really have the attention span of a goldfish?1 As consumers … Continued
Seth Marquart, Director of Strategy and Planning Experienced, creative and highly motivated professional with over 12 years of marketing/communications experience. Audience Engagement = Brand Currency Now that the role of experiential has expanded within the marketing mix, how do we elevate each experience to continue to meet the latest consumer demands? Living in a digital … Continued
Jonathan McCallum, VP, Chief Strategy Officer at George P. Johnson Jonathan has spent nearly 20 years working in the agency world, transforming the way that GPJ applies the principles of brand planning and strategy. The marketing industry is notorious for jumping on the latest trend. Whether it’s shiny new technology, a breakthrough strategy or simply … Continued
Geng Giminski, Senior Event Manager Geng has been with GPJ for over 10 years, and manages event logistics, security, transportation, equipment, communications, and so much more. His alternate title: Chief Purveyor of Positivity. People ask what it takes and how long it takes to plan conferences. Depending on size, it can literally take years. We … Continued
How C2 brought some of today’s top experiential trends to life, with a creative twist Jessica Peterson, GPJ Strategist Jessica is an event strategist at GPJ with a keen eye on all things experiential. C2 Montréal is known for being an eclectic experience. Designed as a ‘business focused’ gathering, the event encourages unconventional thinking … Continued
Auburn Hills, MI (May 21, 2019) – GPJ, the world’s leading experiential marketing agency, has announced the hiring of Sherri Ferren as Senior Vice President of Client Success. Based in Los Angeles, Sherri will co-lead the LA office along with Mike Rossi, EVP of Operations and acting GM, as well as, oversee new business development, … Continued
The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Presented annually by the Academy of Interactive & Visual Arts, earning a Communicator “of Excellence” or “of Distinction” brings added recognition to all the talented teams and industry expertise driving every event activation with our amazing clients. From augmented … Continued
In a loud and crowded marketplace, full of messaging and stimuli, marketing professionals rarely succeed without a strategic foundation to campaign planning, creative, content and measurement. The same should be applied to your event and experiential campaigns. Put simply, experiential campaigns have unique benefits for achieving business objectives. As such, they require a thoughtful strategic … Continued
Sure, one of the reasons GPJ is the world’s top event and experience agency is because we understand the logistics of public storytelling. But our industry-leading Live Production team is what makes so many of the events we produce so special, memorable and high impact. Every client we work with has the nugget of a … Continued
The best aspect of our client partnerships comes from seeing the fearless ideas and trusted collaborations transform into unforgettable experiences. So getting the attention from esteemed programs like the American Business Awards is truly icing on the cake. On behalf of our clients, we’re proud to share this year’s Stevie Award wins! From AI-driven activations … Continued
CEI’s Event Marketing Awards (EMA) was held in Hong Kong on the evening of March 19. George P. Johnson was one of the big winners of the night, snagging three GOLD awards. The wins are part of the creative work with client Tencent. A full detailed list of the winning campaigns, agencies and individuals can … Continued
Since 2013 we have developed and grown our GPJ Internship Program with PASSIONATE, COLLABORATIVE and FEARLESS new talent within the industry. Our clients expect the boldest, most innovative ideas that bring their brands to life and deliver on business objectives. What makes this possible is the culture of creativity that is built and fostered at … Continued
George P. Johnson (GPJ), the world’s leading experiential marketing agency, has announced the promotion of Fiona Bruder to Executive Vice President of Client Success. Fiona is a seasoned marketing executive with more than 25 years of global experience leading teams in the development of integrated marketing experiences. During her more than 19 years with GPJ she has … Continued
On November 8, 2018, at the offices of sister agency Argonaut in San Francisco, George P. Johnson CEO Chris Meyer moderated a future-forward conversation with some of GPJs top clients entitled “What’s Next in Experiential Marketing.” Produced together with Project Worldwide, GPJ shared insights and expertise with leading marketers and clients from all over the Bay … Continued
George P. Johnson (GPJ), the world’s leading experiential marketing agency, has announced the promotion of Brian Neville to General Manager for its Boston and New York offices. In his new role, Neville will be responsible for ensuring success for agency clients, supporting agency growth, managing existing accounts, building teams and cultivating healthy cultural environments. Both … Continued
GPJ just added its 30th global office with the grand opening of its new operation in Sāo Paolo, Brazil. While the agency has operated in Brazil and the greater Latin American market since 2011, the January, 2019 launch of GPJ Brazil marks the first time GPJ has a wholly-owned entity in the region. The GPJ … Continued
It was a banner year for GPJ. The consistently creative work, spectacular production and flawless execution of Team GPJ has been getting noticed. A lot. In fact, 2018 saw more accolades than any previous year. And we’re not just being noticed for client work, but for our work in our communities, and internally for our … Continued
At GPJ, we recognize it’s our people that make our agency the #1 experiential team in the world so we consistently invest in them. Every year, Ad Age looks across agencies of all kinds to seek out the best of the best among workplaces that deliver on benefits, community, inclusion, employee development and many other … Continued
