World’s Fairs (also called exhibitions and expositions in other countries) have a long and storied history, and with good reason. Designed to showcase the achievements of nations, they’ve inspired such structures as the Eiffel Tower, the Ferris Wheel and Seattle’s Space Needle. The world was first introduced to the X-Ray machine, IMAX Movies, and early … Continued
Mullen’s role revolves around helping Silicon Valley-type tech brands create thoughtful experiences to connect with consumers. Photo Credit: Kate Laidley Mullen Mark Mullen would argue some of his best ideas come to him after spending an afternoon in the skies, spinning his open cockpit plane all around and upside down. “It requires a lot of … Continued
At GPJ, June is one of our favorite months. First, it includes the 2.5 days of the year we now refer to as the “slow season” (kidding, sort of). Our teams get to take advantage of our flexible time off policy and use some of those frequent flier miles they’ve been racking up, and we … Continued
The Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest and most respected evaluators of creative work in the marketing and communication industry. The 2018 winners have recently been announced, and GPJ has been recognized with multiple wins for creative client work as well as … Continued
As the Spring 2018 Little League season kicked off in the United States, so did many little leagues across the world. This year, one area in particular needed some help: Puerto Rico. Damage to the island from Hurricane Maria included the massive loss of equipment and facilities. The Little League of Coamo in Puerto Rico … Continued
December 14, 2017 – Franklin, TN – In support of its long standing and continually expanding relationship with Nissan/Infiniti North America, George P. Johnson Experience Marketing (GPJ) has opened an office in Franklin, Tennessee, home of the Nissan/Infiniti North America headquarters. This is the second GPJ office in Tennessee, adding to the 330k square foot … Continued
On Nov. 15, GPJ Dallas, together with sister agency Shoptology, hosted an Open House for clients, prospects and community members in their newly finished space near the Toyota North America Headquarters in Plano. Project Chairman and CEO Robert G. Vallee and GPJ President Denise Wong hosted the event along with leadership from the GPJ Dallas … Continued
At GPJ we recognize the power of experiences. Experiences whether major or minor, positive or negative, can shape the trajectory of our lives. We’re dedicated to creating experiences that power brand devotion, but that’s not enough. Through our Project Pledge initiative, we’ve additionally dedicated ourselves to creating experiences that drive positive global impact. As a … Continued
We are honored to announce that GPJ has been recognized with more than three dozen industry awards in 2017! Congratulations to our account teams, our clients and our Project Worldwide partners whom we collaborated with on many of these extraordinary experiences. (Award wins marked wtih a * indicate partnership with Spinifex Group.) BizBash Event Style … Continued
Dallas, Texas – September 28, 2017 – Experiential marketing agency George P. Johnson (GPJ) opened a second office in Texas earlier this month as a natural evolution of its 50-year partnership with Toyota and Lexus. The new Dallas office is being led by Blake McKinney, a former senior leader at The Richards Group, who joined … Continued
L-R: Chris Gsell, Eric Hachlinski, David Shor Detroit, MI – Sept. 8, 2017 – George P. Johnson Experience Marketing (GPJ) continues to add to its deep bench of top creative talent through multiple director-level appointments in New York, Detroit, and Nashville. The new hires underscore GPJ’s commitment to live production and digital engagement. “We’ve never … Continued
San Francisco, CA – (July 27, 2017) – George P. Johnson (GPJ), the world’s leading experiential marketing agency, today announced a ground-breaking service offering that will for the first time empower brands with a 360 degree view of their experiential marketing performance, while enabling much more personalized attendee experiences. The new offering, the GPJ Experiential … Continued
In the live production industry, we only get one chance to produce a flawless show. There are no retakes. When the curtain goes up, we have to be ready. That’s why we hire and rely on the best professional lighting designers in the business, like GPJ Lighting Designer Alex Grierson. At GPJ, Grierson is responsible … Continued
George P. Johnson Experience Marketing is honored to be named Large Agency of the Year by the ANA’s Business Marketing Association’s 2017 B2 Awards. The B2 Awards recognize the top performing business-to-business marketers in the industry. “B-to-B marketing is one of the cornerstones of the marketing world, and these awards honor the best in the … Continued
Life’s a lot better when you love where you work. GPJ has been recognized as one of Event Marketer’s Best Places to Work in Events 2017, and we couldn’t be more excited! Event Marketer is one of the most respected providers of content for the Event and Experiential Marketing industry and we are proud to … Continued
