Thought Leadership
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Experience Intelligence August ’24
From major sports events to mass tourism and new insights on the environmental impacts of AI, the summer of 2024 has been a busy one!
Category: Thought Leadership
Thought Leadership
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Experience Intelligence July ’24
Long-established norms are giving way to shifts in consumer preferences as they prioritize intimacy, authenticity, and storytelling.
Awards
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One Decade Into the Next Century
Few companies can say they’ve existed for 100 years. This year, the George P. Johnson Co. proudly celebrates 110 years of crafting experiences, stepping into the next decade of our storied heritage. We don’t just keep pace with change; we drive innovation and progress. Our consistency ensures clients have a reliable partner guiding them to …
Thought Leadership
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Experience Intelligence May ’24
Audiences continue to seek out new, niche and novel experiences in search of deeper, more meaningful engagement. Follow along the report for full insights and key, actionable takeaways.
Thought Leadership
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All the Right Moves with Experience Strategy
As the global leader in experiential marketing, George P. Johnson (GPJ) is ready to empower all our clients to make sharper, informed marketing moves with haste, clarity and strategic certainty.
Thought Leadership
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Experience Intelligence March ’24
In today’s tech-driven landscape, consumers are seeking play, authentic storytelling and more sustainable experiences.
Thought Leadership
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Experience Intelligence February ’24
Curiosity and creativity enable consumers to engage with brands in new ways, but authenticity and shared values remain top of mind.
Industry
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Shifting Experience: The Future of Mobility
The future of mobility is here. GPJ is your global, experiential partner to realize science fiction into tomorrow’s possibilities.
Thought Leadership
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Storytelling Beyond the Experience
Are you experiencing audience disengagement? Do you want to maximize your marketing budget? Are you leaving business opportunities on the table? Live Production could be the missing strategic element of your brand experience. Post-Covid, live events are revitalized thanks to a slew of new technologies, health & safety protocols and even greater audience options. But …
Thought Leadership
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Designing Unified Experiences
We are in a new era of emerging tech, rapid adoption and new audience expectations. For the experience industry, that means managing engagements over time and customers craving more personalization and access to their favorite brands. Growing movements in AI, chat bots, VR and AR technology allow attendees to experience the brand, but it can …
Thought Leadership
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3 Hybrid Events Challenges Marketers Aren’t Talking About
…And How to Address Them By Brendan Brown, VP, Head of Strategy and Ken Madden, SVP, Digital Engagement When the pandemic shut down IRL events overnight, brands shifted to whichever platform could get them live again as fast as possible. Now, over two years on, the efficacy of stop-gap measures is reaching its limit. Audiences …
Industry
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Going Off Script For Better Audience Targeting
GPJ can bring every part of your brand expression to life without relying on the biggest crowd, just the right one.
Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.
