Disrupting Fear, Uncertainty, and Doubt with Trust In 2024, crypto faced its toughest test. Global crackdowns intensified, trust hit an all-time low, and even Binance—the world’s largest exchange—was under fire. But within the uncertainty was a spark: a chance to reset the narrative and rebuild belief in the future of blockchain. Binance Blockchain Week 2024 …
In 2025, brands are shifting toward more personalized and community-driven sports experiences, strategically leveraging premium B2B hospitality at marquee events, immersive activations in niche sports, and dynamic sports tourism strategies.
Experiences are evolving, and so are the ways brands and consumers interact — from immersive cinematic adventures, to sober wellness gatherings, AI time manipulation, and content co-creation.
By Nat Wittstruck and Jon Gaffney At GPJ, we see every cultural shift as an opportunity in disguise. SXSW 2025 offered brands a powerful glimpse into a transforming festival — and with it, the evolving expectations of global audiences. While some declared this year’s event to be entering a “late-stage” era, we see it differently: …
Sports thrive on the unforgettable moments. A game-winning shot. A record-smashing sprint. A championship-clinching goal. Fans don’t just watch these moments—they live them. And brands that tap into that lived passion become part of the story. That’s the power of sports, and that’s the power of experiential marketing. According to Research & Markets, the sports …
Brands are increasingly seeking more targeted and unique ways to create sought-after consumer experiences through high-touch tactics, experiential commerce and local collaborations.
This past year was one of immense change, disruption, and growth. A year many were not reluctant to leave behind. But from volatility comes resilience and perspective. And while we’re fully in the swing of a new year, continuing to contemplate where we’ve been will help us develop a clearer picture of what’s ahead. We can’t predict the future, but we can certainly be ready for it.
From striving to max out one’s potential and switching between physical and digital realms, to prioritizing influencer-vetted products, brands and consumers alike are looking for ways to level-up.
In this issue, we take a look at dissipating age-group expectations, viral absurdity as content currency, simple tech resurfacing beyond nostalgia, Spain’s ‘pineapple-gate’, Nintendo’s new wake up call — and so much more!
Consumers are seeking out more meaningful IRL experiences that are digital-lite and seamlessly connected to their personal lives.
From registration & housing to contact center support GPJ leverages the right data and tools to move attendees across the brand journey.
From major sports events to mass tourism and new insights on the environmental impacts of AI, the summer of 2024 has been a busy one!
Long-established norms are giving way to shifts in consumer preferences as they prioritize intimacy, authenticity, and storytelling.
Few companies can say they’ve existed for 100 years. This year, the George P. Johnson Co. proudly celebrates 110 years of crafting experiences, stepping into the next decade of our storied heritage. We don’t just keep pace with change; we drive innovation and progress. Our consistency ensures clients have a reliable partner guiding them to …
Audiences continue to seek out new, niche and novel experiences in search of deeper, more meaningful engagement. Follow along the report for full insights and key, actionable takeaways.
Experiences rare and familiar are capturing major consumer attention, while world-building and storytelling remain key to creating meaningful content.
As the global leader in experiential marketing, George P. Johnson (GPJ) is ready to empower all our clients to make sharper, informed marketing moves with haste, clarity and strategic certainty.
In today’s tech-driven landscape, consumers are seeking play, authentic storytelling and more sustainable experiences.
Curiosity and creativity enable consumers to engage with brands in new ways, but authenticity and shared values remain top of mind.
The future of mobility is here. GPJ is your global, experiential partner to realize science fiction into tomorrow’s possibilities.
Are you experiencing audience disengagement? Do you want to maximize your marketing budget? Are you leaving business opportunities on the table? Live Production could be the missing strategic element of your brand experience. Post-Covid, live events are revitalized thanks to a slew of new technologies, health & safety protocols and even greater audience options. But …
We are in a new era of emerging tech, rapid adoption and new audience expectations. For the experience industry, that means managing engagements over time and customers craving more personalization and access to their favorite brands. Growing movements in AI, chat bots, VR and AR technology allow attendees to experience the brand, but it can …
…And How to Address Them By Brendan Brown, VP, Head of Strategy and Ken Madden, SVP, Digital Engagement When the pandemic shut down IRL events overnight, brands shifted to whichever platform could get them live again as fast as possible. Now, over two years on, the efficacy of stop-gap measures is reaching its limit. Audiences …
GPJ can bring every part of your brand expression to life without relying on the biggest crowd, just the right one.
Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.
Ready to Experience Everything? Shoot us an email or fill out our online form and we’ll begin the conversation on how we can support your brand.
