Experience Intelligence March ’24
In today’s tech-driven landscape, consumers are seeking play, authentic storytelling and more sustainable experiences.
In today’s tech-driven landscape, consumers are seeking play, authentic storytelling and more sustainable experiences.
Curiosity and creativity enable consumers to engage with brands in new ways, but authenticity and shared values remain top of mind.
From networking and wellness to AI companions and malls, consumers are re-imagining experiences with an eager, all in attitude.
Consumers are increasingly eager to immerse themselves in imagined worlds, unique interactions and new experiences.
The future of mobility is here. GPJ is your global, experiential partner to realize science fiction into tomorrow’s possibilities.
Current cultural trends are highlighting the changing nature of what and how people are choosing to celebrate.
Despite the acceleration of technology like AI, people continue to crave emotional, visceral experiences.
Consumers are leaning into re-imagined realities as they continue to navigate life–and the economy’s unexpected shifts. This month’s trends spotted by Cat Wallin and Jon Gaffney. Gen Z is pursuing escapism in wildly different ways Gen Z’s differing approaches to mental well-being converge in the quest for escapism. The science of awe gets renewed momentum …
Your monthly insight into experiential trends, courtesy of the GPJ strategy team. In our May issue: From artificial intelligence to age old pastimes, experiences new and old are being driven to change. Read or download the May issue HERE. Archives In our April issue: Consumers are speaking up, taking ownership of, and demanding transparency from …
Are you experiencing audience disengagement? Do you want to maximize your marketing budget? Are you leaving business opportunities on the table? Live Production could be the missing strategic element of your brand experience. Post-Covid, live events are revitalized thanks to a slew of new technologies, health & safety protocols and even greater audience options. But …
We are in a new era of emerging tech, rapid adoption and new audience expectations. For the experience industry, that means managing engagements over time and customers craving more personalization and access to their favorite brands. Growing movements in AI, chat bots, VR and AR technology allow attendees to experience the brand, but it can …
…And How to Address Them By Brendan Brown, VP, Head of Strategy and Ken Madden, SVP, Digital Engagement When the pandemic shut down IRL events overnight, brands shifted to whichever platform could get them live again as fast as possible. Now, over two years on, the efficacy of stop-gap measures is reaching its limit. Audiences …
GPJ can bring every part of your brand expression to life without relying on the biggest crowd, just the right one.
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