From decoding emotional signals in real time to challenging what AI can tell us about our audiences, experiential is getting smarter about measurement—but better data doesn’t always mean a better understanding of what makes us human.
Ten years, six visits, and five lessons from the College of Extraordinary Experiences By Andrew Lacanienta, Director of Strategy, GPJ In 2016, I traveled to Poland for the inaugural College of Extraordinary Experiences. I arrived as a student of experience design. I left with an entirely new sense of what an experience could make possible. …
From proving what’s real and choosing to disconnect to building culture after dark and content worth sharing, audiences are becoming more intentional about what earns their attention—and what an experience gives them in return.
From proving what’s real and choosing to disconnect to building culture after dark and content worth sharing, audiences are becoming more intentional about what earns their attention—and what an experience gives them in return.
New mobility imperatives are emerging: moving people from place to place is the baseline—giving them a reason to connect with the journey itself is the differentiator.
A world-leading strategic experiential agency is nothing without its world-leading team members. In this three-part series (click here for Part 1 and Part 2), we’ve peeled back the curtain and given the stage to our Rising Stars—GPJers who are shaping the future of our business through their leadership, curiosity, and commitment to excellence. Last but …
GPJ’s Rising Stars come from every corner of our global network, bringing unique perspectives, experiences, and leadership styles to the work we create. In this installment of our three-part series, we’re spotlighting Jo Xia in Shanghai, Hadley Cook in Boston, and Glenn Whitehead in Sydney. From building trusted client partnerships to mentoring teams and bringing …
Attendees are rejecting manufactured marketing and over-hyped events in favor of radical transparency and highly functional, physical spaces.
Behind every unforgettable experience is a team of passionate people driving innovation, collaboration, and impact. In this three-part series, we’re spotlighting our Rising Stars—GPJers who are shaping the future of our business through their leadership, curiosity, and commitment to excellence. First up, meet Stacy Kistuline in Detroit, Namitha Bhat in Bengaluru, and Sophie Taylor in …
People are leaving behind algorithmic overload and shallow consumption in favor of slower, smarter, more collective ways of spending time together.
From invites that ignite pre-party buzz, to airports and expos as living storyscapes, and AI tempered by human reality, today’s experiences are about moments you can feel, share, and carry along the journey.
Getting to #ExperienceEverything starts with great talent. But before you can acquire great talent, you need to be capable of fostering it. With Ignite @ GPJ, we take great care and pride in providing Igniters with a work environment that cultivates connection and supplies them with industry-leading experiences at an entry-level position. Our goal with …
The brands that are leading the charge on sustainability aren’t talking louder or more explicitly, they’re designing smarter systems around it.
Created to deliver immersive, hands-on, real-time professional development, GPJ’s Ignite program is all about investing in the future of experiential. To do this, we start by shaping the next generation of leaders. As we welcome our newest class of Igniters, we’d like to take a moment to celebrate those who came before them—Igniters who have …
Designed to provide immersive, hands-on, real-time professional development, GPJ’s Ignite apprenticeship program is our way of investing in the future of experiential by building the future generation of leaders. As we welcome in the next class of Igniters, we’d like to take a moment to reflect on the experiences of Igniters of years past who …
In addition to our passionate teams, comprehensive list of services, and accumulation of 110+ years of experience, it is our global nature that makes GPJ one of the most respected leaders in the experiential marketing industry. With #GPJourneys, we’re spotlighting a team member who is living this mindset and has had the chance to work …
You don’t become a global agency partner simply by opening an office in another city or country—you do it by immersing yourself in new cultures, embracing local perspectives, and building real connections across borders. At GPJ, we believe the best work is created when we lean into our global footprint and celebrate the people who …
2025 fueled a fiery, unforgettable trend reporting year. Brands, event organizers, and audiences alike are seeking a new caliber of experiences—something we at GPJ have coined “high-fidelity” experiences.
Great work is created when you collaborate with those around you. For GPJ, that means calls across time zones, flights across oceans, and trips across borders. When we lean into our global footprint and share our knowledge around the world, our productivity and collaboration reach new heights. With this edition of #GPJourneys, we’re spotlighting a …
At GPJ, Integrated Production (IP) is the engine that turns vision into experience. Every great event requires bold creative, sharp strategy, and captivating storytelling—but without disciplined production, nothing makes it off the page and into our audience’s spaces. IP is where ideas become real. It’s where producers like Josh Staffieri transform complexity into clarity, pressure …
At GPJ, Integrated Production is the unseen engine that brings brand experiences to life—but within that engine are high-performance gears, such as the Special Experiences team, where large-scale moments are meticulously crafted with equal parts logistics, creativity, and heart. It’s a team built for complexity, scale, and making memories. One team member who contributes to …
Authentic experiences start with authentic people—and our strategists are those authentic people. Their dedication to our clients and their activations is something that sets us apart from the rest. When your experience is grown out of a strong, strategic foundation, you not only invest in its onsite success, but the fruits of that labor long …
Authentic experiences begin with authentic people. At GPJ, our strategists empower our creative teams to think big while anchoring ideas in what matters most: our clients’ goals. Strategy at GPJ is a multidisciplinary practice. By blending research, cultural insight, and brand intelligence to shape our experiences, we create moments that are not only inspired, but …
Authentic experiences come from authentic people. As the bridge between our clients’ goals and incredible experiences, strategy combines several disciplines to uncover deep insights that power our creative storytelling, attendee journeys, and overall experiential design. GPJ Strategists and their work are foundational to our experiences, making our strategy teams an indispensable force in delivering work …
Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.
Ready to Experience Everything? Shoot us an email or fill out our online form and we’ll begin the conversation on how we can support your brand.
