Thought Leadership
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Experience Intelligence November ’23
Consumers are increasingly eager to immerse themselves in imagined worlds, unique interactions and new experiences.
Category: Trend Tracking
Industry
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Shifting Experience: The Future of Mobility
The future of mobility is here. GPJ is your global, experiential partner to realize science fiction into tomorrow’s possibilities.
Thought Leadership
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Experience Intelligence September ’23
Current cultural trends are highlighting the changing nature of what and how people are choosing to celebrate. Continue through the report for full insights and key, actionable takeaways. This month’s trends spotted by GPJ Strategists Brandon Dolan and Genny Tax. OUT-THERE EXPERIENCES Brands and marketers continue to push the boundaries of physical and digital experiences, …
Thought Leadership
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Experience Intelligence August ’23
Despite the acceleration of technology like AI, people continue to crave emotional, visceral experiences. This month’s trends spotted by GPJ Strategists Donny Fox and Elizabeth Bikowski. OUT-THERE EXPERIENCES Brands and marketers continue to push the boundaries of physical and digital experiences, with new and creative executions popping up across the globe. You Can Now Stay …
Industry
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Creative Tech Bytes
v7.0 – The White House announces a new $20 Million dollar AI Cyber Challenge to crowdsource solutions to patch software vulnerabilities in the US’ digital infrastructure. Slack is due for a redesign, the music industry is exploring how to monetize deepfake songs and Netflix inches closer into the gaming space.
Industry
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Creative Tech Bytes
v6.0 – Amazon plans to get into the satellite broadband game, Apple & Google maps have a new open-source competitor, big automakers get behind a new charging network and OpenAI shutters its AI Detection Tool.
Industry
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Creative Tech Bytes
v5.0 – The Tour de France gets an onsite AI powered avatar guide for the event. The “NeverEnding game” is coming for our free time, Meta publishes their latest open-source model “Llama 2” for enterprise applications and OpenAI is holding back multi-modal features due to privacy concerns.
Thought Leadership
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Experience Intelligence – July ’23
Consumers are leaning into re-imagined realities as they continue to navigate life–and the economy’s unexpected shifts. This month’s trends spotted by Cat Wallin and Jon Gaffney. Gen Z is pursuing escapism in wildly different ways Gen Z’s differing approaches to mental well-being converge in the quest for escapism. The science of awe gets renewed momentum …
Industry
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The Future of Experiential Marketing, Part 2
Recently, GPJ CEO Chris Meyer had an opportunity to discuss our agency’s recent global milestones with Ready to Melt host, Suresh Vinkat, offering a chance to talk at-large about the global trends in experiential marketing and the hottest topics that will inform event strategies in the year ahead. Here is part two of the interview. …
Industry
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The Future of Experiential Marketing, Part 1
Recently, GPJ CEO Chris Meyer had an opportunity to discuss our agency’s global milestones with Ready to Melt host, Suresh Vinkat, offering a chance to talk at-large about the global trends in experiential marketing and the hottest topics that will inform event strategies in the year ahead. Here is part one of the interview: Last …
Sustainability
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A Sustainable Future: Auditing the COP27
By Katherine Beck, Executive Director of Strategy for EMEA (Stuttgart, Germany) One of my first initiatives, as a core member of GPJ’s Global Green Team, was to visit the United Nations Framework Convention on Climate Change (COP27) & attend several business side events & assess the Green & Innovation Zones surrounding the climate change conference …
Trend Tracking
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Your monthly insight into experiential trends, courtesy of the GPJ strategy team. In our May issue: From artificial intelligence to age old pastimes, experiences new and old are being driven to change. Read or download the May issue HERE. Archives In our April issue: Consumers are speaking up, taking ownership of, and demanding transparency from …
Trend Tracking
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EXPERIENTIAL STRATEGY: Disciplined imagination should be a key part of the process
You need imagination in order to imagine a future that doesn’t exist. Azar Nafisi Imagination is essential in times like these. Every creative act, including strategy, begins in the imagination. Imagination isn’t effective if entirely untethered from reality–that’s just fantasy. However, with discipline and focus, the imaginal world can be brought down to earth to …
Trend Tracking
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What’s New In Experiential: Vol. 9
Hello 2022! We are back with a new batch of experiential trends and insights. As policies shift in response to the Omicron wave, event organizers adjust their approaches, embracing compromise and flexibility to keep experiences alive. Flexible experience design sets the stage for successful engagement Event organizers and brands are combating uncertainty with flexible, agile …
Trend Tracking
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Unboxing Experiential Marketing
Experiential marketing is not just the big secret behind brand engagement, but brand success itself. In most industries, the big players have incorporated some form of experiential into their marketing strategy. Brands like Bud Light and Under Armour, who have long elevated their marketplace presence through experiential, make a strong case for other CPG brands …
Research
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What’s New in Experiential: Vol. 4
We’re back with more experiential trends from our strategy team. Enjoy, and as always, stay safe out there! Event venues prep for a comeback Venues like convention and performance centers are prepping for the reemergence of large in-person events by implementing new policies and technology. Indoor Events Return to California With Tests or Proof …
Trend Tracking
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What’s New in Experiential: Vol. 3
We’re back with more experiential trends from our strategy team. Enjoy, and as always, stay safe out there! Kicking Off a Hybrid Year As the awards and festival seasons kicks off, event organizers and venues are cultivating new approaches to enable hybrid experiences. While wrinkles still need to be ironed out, we are officially entering …
Press
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Gaming and Esports Playbook Part 2: Five Key Learnings
By Wayne Leonard, Vice President, Account Director – Gaming & Esports In the first part of this series, we explored The Gaming Universe, the idea that gaming is not games (it’s entertainment), and summarized with this: Gaming is about connection, it’s a form of entertainment, and gaming brands harness the passion of their fans so well …
Working across media, mediums, time zones and International borders, we have a lot of thoughts on a lot of things.
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