Responsibility Travels With Us
CSR

Responsibility Travels With Us

Originally produced by GPJ EMEA Senior CSR Manager, David Baldig. On a recent trip to London, David Baldig shared ways to travel responsibly and resource-efficiently, summarizing his experiences into actionable tips. From choice of accommodations and means of transport, to mindful onsite stewardship, sustainability starts long before you book your trip. As GPJ continues our …

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The Future of Experiential Marketing, Part 2
Industry

The Future of Experiential Marketing, Part 2

Recently, GPJ CEO Chris Meyer had an opportunity to discuss our agency’s recent global milestones with Ready to Melt host, Suresh Vinkat, offering a chance to talk at-large about the global trends in experiential marketing and the hottest topics that will inform event strategies in the year ahead. Here is part two of the interview. …

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The Future of Experiential Marketing, Part 1
Industry

The Future of Experiential Marketing, Part 1

Recently, GPJ CEO Chris Meyer had an opportunity to discuss our agency’s global milestones with Ready to Melt host, Suresh Vinkat, offering a chance to talk at-large about the global trends in experiential marketing and the hottest topics that will inform event strategies in the year ahead. Here is part one of the interview: Last …

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A Sustainable Future: Auditing the COP27
Sustainability

A Sustainable Future: Auditing the COP27

By Katherine Beck, Executive Director of Strategy for EMEA (Stuttgart, Germany) One of my first initiatives, as a core member of GPJ’s Global Green Team, was to visit the United Nations Framework Convention on Climate Change (COP27) & attend several business side events & assess the Green & Innovation Zones surrounding the climate change conference …

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