v20.0 – Meta’s letting Amazon shoppers buy goods on Facebook and Instagram without leaving the apps. Unity’s 2023 Unite event recapped new AI capabilities in gaming engines to boost creativity. The AI takeover is brewing but for now it seems mostly beneficial!
v19.0 – Samsung’s latest salvo in the smartphone wars is a generative AI update aimed squarely at Apple’s dominion. CarMax dips its toes in the generative AI pool exploring new frontiers in car retailing. And YouTube’s introduction of AI-powered features aimed to refine the creator-viewer dynamic, promising a more intuitive and engaging platform experience.
v17.0 – As the FCC steers the net neutrality ship through regulatory waters, Ray-Ban and Meta are reshaping our reality, one smart glass at a time. And while Amazon’s drones are turning the sky into a pharmacy delivery lane, we’re left wondering: Is the future flying in, or are we just catching up?
v16.0 – Google takes a page from Bing and Yahoo, testing a news-rich homepage. Toyota and Lexus are tipping their hats to Tesla, hopping on board with the NACS connector for their sleek EVs. And to round off our tech fiesta, Microsoft secures Activision Blizzard for a cool $69bn.
v15.0 – Adobe MAX 2023 is painting a pixelated future. Google’s AI is playing traffic cop in a dozen cities, ensuring the road to the future is less congested. And on ESPN, they’re melding Toy Story and NFL into a game where Buzz might finally get that forward pass from Woody. Buckle up, it’s techie out there!
v13.0 – Google is letting Bard run wild on your Google Apps if you give it permission of course, DALL-E 3 is out and looks to be a major step forward for Open AI’s generative AI image engine. Cisco spends a few coins to acquire Splunk and IBM is committed to training over 2 million people on AI by 2026.
v8.0 – IBM and Microsoft collaborate on generative AI for businesses, OpenAI is working on an AI powered Content Moderation System, Ford CEO runs into some trouble when he hits the road in his new F-150 Lightning EV and Google is building an A.I. Assistant That Offers Life Advice.
v7.0 – The White House announces a new $20 Million dollar AI Cyber Challenge to crowdsource solutions to patch software vulnerabilities in the US’ digital infrastructure. Slack is due for a redesign, the music industry is exploring how to monetize deepfake songs and Netflix inches closer into the gaming space.
v5.0 – The Tour de France gets an onsite AI powered avatar guide for the event. The “NeverEnding game” is coming for our free time, Meta publishes their latest open-source model “Llama 2” for enterprise applications and OpenAI is holding back multi-modal features due to privacy concerns.
We’re back with more experiential trends from our strategy team. Enjoy, and as always, stay safe out there! Event venues prep for a comeback Venues like convention and performance centers are prepping for the reemergence of large in-person events by implementing new policies and technology. Indoor Events Return to California With Tests or Proof …
In a loud and crowded marketplace, full of messaging and stimuli, marketing professionals rarely succeed without a strategic foundation to campaign planning, creative, content and measurement. The same should be applied to your event and experiential campaigns. Put simply, experiential campaigns have unique benefits for achieving business objectives. As such, they require a thoughtful strategic …
We’ve all seen the headlines and stats that online shopping is on the rise. Consumers are increasingly turning to their mobile phones to research and purchase products. The story we hear is that the brick-and-mortar store is dead. At the same time that news outlets and pundits are saying RIP to the retail store, digital …
The recently released Brand Activation Forecast made a big, bold statement that captured the attention of the marketing industry… Brand activation is predicted to outpace spending on advertising and trade promotions over the next four years, and will only continue to grow from here. But what does this mean for GPJ? Well, for starters, we’re …
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