v49.0 – OpenAI is making ChatGPT a central hub for all work data with its powerful new “Company Knowledge” feature, and also launched Atlas, a new web browser aiming for its own “Google Chrome” moment by making chat core to browsing. Meanwhile, Google’s revamped AI Studio now democratizes AI with a “vibe coding” experience that makes building apps a one-click affair.
v48.0 – The future of brand experience demands speed and precision. We’re tracking the innovations that matter: Anthropic’s cost-effective coding speed, Google’s creative control in AI video, and the enterprise moves by Walmart/OpenAI and Figma/Gemini. The bleeding-edge and the retro-experiential are merging.
v47.0 – Not all AI journeys are smooth: Lionsgate’s attempt to create films with Runway AI hit a snag because its catalog isn’t big enough to train a quality model. And the experimentation continues as Google Labs launched Mixboard, an AI-powered visual concepting board for generating and refining ideas.
v46.0 – Roblox is leveling up its platform with AI tools that generate in-game items from text prompts and a short-form video feature called “Roblox Moments.” Meanwhile, Google’s Gemini app is the top free app on the iPhone, thanks to its viral Nano Banana image editor, while OpenAI released a version of its GPT-5 model, GPT-5-Codex, for advanced coding tasks.
v45.0 – Google just opened up its AI-powered video editor Vids to everyone, giving creators avatars, image-to-video magic, and auto-polished transcripts, mwanwhile, Gen Z is getting the star treatment as brands roll out back-to-campus pop-ups packed with pink dorm buses, game-day gaming, and mirror-filled fashion moments. The byte-sized upgrades this week are bold, playful, and built to remix what’s possible.
v44.0 – China staged its first-ever Robot Games, Adobe reinvented the PDF with Acrobat Studio, and OpenAI tested a sub-$5 ChatGPT plan in India. And across the brand world, AI is reshaping trade shows with bots, vision tools, and predictive data—putting people, not platforms, at the center.
v43.0 – Taara beams 100 Gbps internet across mountains and oceans with lasers. Tesla swaps Godot for Unreal Engine, raising in-car visuals to cinematic levels. And at San Diego Comic-Con 2025, brands turned downtown San Diego into a playground of interactive storytelling. This edition is your front-row seat where future vision meets real-world rollout.
v42.0 – Instagram’s new Map feature adds location-powered sharing and discovery, while San Diego Comic-Con 2025 delivered standout experiential activations blending fan engagement with AI-enhanced creativity. This edition is your front-row seat to where innovation meets imagination—let’s dive in.
In a world of shrinking attention and rising costs, brands are doubling down on experiences that are data-rich, emotionally resonant, socially provocative, and community-built.
v41.0 – MLS’s new NFT playground and Microsoft’s ‘AI employees’ taking over the digital workspace; meanwhile, Google and Jacob Collier are re-imagining music-making, and IBM’s open-source Granite 3.0 is setting new standards for enterprise AI.
v40.0 – This week’s Creative Tech Bytes is jam-packed with more AI advancements than a robot uprising at a microchip factory! Google is turning everyday documents into podcasts, Adobe dropping a bombshell of AI tools for creatives and Meta going full open-source on its AI hardware.
In a loud and crowded marketplace, full of messaging and stimuli, marketing professionals rarely succeed without a strategic foundation to campaign planning, creative, content and measurement. The same should be applied to your event and experiential campaigns. Put simply, experiential campaigns have unique benefits for achieving business objectives. As such, they require a thoughtful strategic …
We’ve all seen the headlines and stats that online shopping is on the rise. Consumers are increasingly turning to their mobile phones to research and purchase products. The story we hear is that the brick-and-mortar store is dead. At the same time that news outlets and pundits are saying RIP to the retail store, digital …
The recently released Brand Activation Forecast made a big, bold statement that captured the attention of the marketing industry… Brand activation is predicted to outpace spending on advertising and trade promotions over the next four years, and will only continue to grow from here. But what does this mean for GPJ? Well, for starters, we’re …
Security planning is a hot topic for event planners and agencies today – and GPJ is no exception. But this is nothing new for us – in fact, we’ve been working to make the safety of our attendees and staff our top priority for over 100 years. From organizing undercover “SWAT-like” teams to mastering the …
Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.
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