Gaming and Esports Playbook Part 2: Five Key Learnings
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Gaming and Esports Playbook Part 2: Five Key Learnings

By Wayne Leonard, Vice President, Account Director – Gaming & Esports In the first part of this series, we explored The Gaming Universe, the idea that gaming is not games (it’s entertainment), and summarized with this:  Gaming is about connection, it’s a form of entertainment, and gaming brands harness the passion of their fans so well …

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