Experiential marketing is not just the big secret behind brand engagement, but brand success itself. In most industries, the big players have incorporated some form of experiential into their marketing strategy. Brands like Bud Light and Under Armour, who have long elevated their marketplace presence through experiential, make a strong case for other CPG brands …
By Wayne Leonard, Vice President, Account Director – Gaming & Esports In the first part of this series, we explored The Gaming Universe, the idea that gaming is not games (it’s entertainment), and summarized with this: Gaming is about connection, it’s a form of entertainment, and gaming brands harness the passion of their fans so well …
The history of the trade show experience from product introductions to branded architecture to the data layer and cloud-based tools for measurement and activation. Click on the infographic to the right to enlarge. Ready for more? Download our free whitepaper on The Modern Event
Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.
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