3 Cool Trends We Saw at the Auto Show
Uncategorized

3 Cool Trends We Saw at the Auto Show

1. Connecting to the architecture Honda took this consumer challenge literally, building a 100-foot LED halo (what we dubbed: the spaceship), and then taking it one step further to connect. Our dream cannons asked consumers to answer a few profiling questions, and take a selfie to pair you with a Honda product. Then, in a …

Learn More
Press

GPJ Experience Marketing Appoints David Lowrie to SVP, Group Account Director, Toyota

Torrance, CA and Plano, TX, February 17, 2016 – George P. Johnson Experience Marketing (GPJ), the world’s leading experience marketing agency, welcomes industry veteran David Lowrie as SVP, Group Account Director to its Torrance, CA office. Lowrie joins GPJ’s Toyota team, where he brings a wealth of account management, digital expertise and business development experience …

Learn More
George P. Johnson Partners with EG Conference to Elevate Attendee Experience
Press

George P. Johnson Partners with EG Conference to Elevate Attendee Experience

New York, February 16, 2016: Project: WorldWide experiential agency George P. Johnson has joined forces with the EG conference, a coveted gathering focused on innovation and creativity, to elevate participant experience and make it even more engaging for devoted followers. EG, a big-idea event purposefully kept small to spark connections between the “eclectic geniuses” who …

Learn More
INFOGRAPHIC: Evolution of the Trade Show
Trend Tracking

INFOGRAPHIC: Evolution of the Trade Show

The history of the trade show experience from product introductions to branded architecture to the data layer and cloud-based tools for measurement and activation. Click on the infographic to the right to enlarge. Ready for more? Download our free whitepaper on The Modern Event

Learn More
Cool vs. Old School:  Create Experiences, Not Just Events
Press

Cool vs. Old School: Create Experiences, Not Just Events

7 Steps To Creating Experiences Your Audience CANNOT Get Online Event budgets are up. In fact 72% of brands will be executing more event experiences this year. But the game has changed, and traditional events are being replaced by a new kind of interaction. A higher standard is demanded, focusing on delivering rich attendee experiences …

Learn More
Chris Meyer talks data-driven marketing with Wired
Press

Chris Meyer talks data-driven marketing with Wired

Wired’s Innovation Insights section is “dedicated new thinking in a new era of technology,” making it a perfect forum for GPJ CEO, Chris Meyer, to talk about the future of experience marketing, and how to infuse data for greater ROI. Read the full article here

Learn More
Gone in 60 Seconds
Uncategorized

Gone in 60 Seconds

Some CMOs spent millions dollars of their precious marketing budgets on Super Bowl spots to create an audience lasting seconds on television and possibly longer on social channels (if they’re lucky). 2014 is the noisiest era of marketing in history. Super Bowl advertising today is a race to become cheekier, with swat teams dedicated to …

Learn More

Contact Us

Ready to Experience Everything? Shoot us an email or fill out our online form and we’ll begin the conversation on how we can support your brand.