George P. Johnson Experience Marketing is honored to be named Large Agency of the Year by the ANA’s Business Marketing Association’s 2017 B2 Awards. The B2 Awards recognize the top performing business-to-business marketers in the industry. “B-to-B marketing is one of the cornerstones of the marketing world, and these awards honor the best in the …
Life’s a lot better when you love where you work. GPJ has been recognized as one of Event Marketer’s Best Places to Work in Events 2017, and we couldn’t be more excited! Event Marketer is one of the most respected providers of content for the Event and Experiential Marketing industry and we are proud to …
In recent months, GPJ has been recognized regionally (Austin American Statesman) and nationally (Event Marketer Magazine) as a Best Place to Work. That means we’re doing something right, because that recognition is a direct result of feedback from the people who know the company the best, the people who work here. When people love what …
The below copy was lifted from EVENTFAQS Bureau. To see the original article, click here. The author of the below article is Rasheed Sait, Vice President and Managing Director of GPJ India. George P. Johnson has moved into the 15th year of operations in India. In these times of short-lived warranties, 15 years does feel …
Experiential marketing is not a new concept. Companies have been creating experiences that engage customers in their brands for decades. In fact, GPJ has been leading the way in experiential since our first auto shows in the early 1900s. Yet, the experiential marketing industry still feels like new terrain to many of us. The trends …
Augmented reality. Virtual reality. 3D printing. Oh my! With new technology concepts and tactics surfacing at a rapid pace, it can be easy to get swept up in the newest, coolest tools. But GPJ Growth & Development Director, Andy Hill, warns that marketers and event planners need to be mindful when choosing a tactic for …
Purposeful. Deliberate. Prideful. At GPJ, we only hire the best of the best. To do that, GPJ partners with various union apprentice schools to contract the most skilled students and help them to hone their craft while utilizing their creativity and knowledge of the newest fabrication techniques. GPJ has a long-standing relationship with the local …
We’ve all seen the headlines and stats that online shopping is on the rise. Consumers are increasingly turning to their mobile phones to research and purchase products. The story we hear is that the brick-and-mortar store is dead. At the same time that news outlets and pundits are saying RIP to the retail store, digital …
“Alright, alright, alright.” – Matthew McConaughey The sentiment was more than alright with the announcement that the Austin American Statesman has named George P. Johnson (GPJ) Austin a 2016 Top Workplace. Missing no opportunity to celebrate, the team did so in true Austin style, with food trucks and live music. “At GPJ, we’re focused on …
Bringing powerful ideas to life through more than 23+ brand experiences a day, GPJ invests in 40 new creative professionals across its global network of studios. Doubling down on what is already the industry’s largest ecosystem of experiential strategists and creative leaders, GPJ confirmed its commitment to what it calls its “Culture of Creativity.” While …
The recently released Brand Activation Forecast made a big, bold statement that captured the attention of the marketing industry… Brand activation is predicted to outpace spending on advertising and trade promotions over the next four years, and will only continue to grow from here. But what does this mean for GPJ? Well, for starters, we’re …
Security planning is a hot topic for event planners and agencies today – and GPJ is no exception. But this is nothing new for us – in fact, we’ve been working to make the safety of our attendees and staff our top priority for over 100 years. From organizing undercover “SWAT-like” teams to mastering the …
Yes, that’s right. We’re already planning for March 2017 in Austin, Texas, when South by Southwest Music, Interactive and Film will draw over 100k people to the capital city for 10 days of panels and workshops, product launches, live music, networking, and of course, tacos. We’ve proposed three very different sessions for SXSW Interactive, all …
Mazda Partners with Leading Experiential Marketing Agency George P. Johnson for Auto Show Experience – New partner to support evolution of the Mazda brand through multi-year contract – IRVINE, Calif. (August 16, 2016) – In a continuing effort to define a more mature Mazda brand, Mazda North American Operations (MNAO) has partnered with experiential marketing …
Auburn Hills, MI – George P. Johnson Experience Marketing (GPJ), the world’s leading experience marketing agency, welcomes finance veteran Jim Ayer as EVP, Finance to its Auburn Hills, MI headquarters. With a deep background in finance for a variety of companies ranging from other agencies to CPG to automotive, Ayer brings a wealth of experience …
New York, NY – George P. Johnson Experience Marketing (GPJ), the world’s leading experience marketing agency, welcomes industry veteran James Klein as SVP, Live Production to its New York office. With an unparalleled combination of both corporate event and festival production expertise, Klein will be a tremendous addition to the GPJ production team’s diverse mix …
Things move pretty quickly around here, and we usually like it that way. But now and then something shocks us back into the realization that what we get to do every day is pretty incredible. Right now is one of those moments. In recent weeks, GPJ has received nearly two dozen awards from six different …
Auburn Hills, MI – Paul Hemsworth, Vice President and Executive Creative Director at George P. Johnson (GPJ) has been newly appointed as member of the Michigan Design Council (MDC). Hemsworth leads the creative and design team at GPJ global headquarters in Auburn Hills, Michigan. The focus of MDC, a Michigan 501c3 non-profit organization, is to …
1. Connecting to the architecture Honda took this consumer challenge literally, building a 100-foot LED halo (what we dubbed: the spaceship), and then taking it one step further to connect. Our dream cannons asked consumers to answer a few profiling questions, and take a selfie to pair you with a Honda product. Then, in a …
Torrance, CA and Plano, TX, February 17, 2016 – George P. Johnson Experience Marketing (GPJ), the world’s leading experience marketing agency, welcomes industry veteran David Lowrie as SVP, Group Account Director to its Torrance, CA office. Lowrie joins GPJ’s Toyota team, where he brings a wealth of account management, digital expertise and business development experience …
New York, February 16, 2016: Project: WorldWide experiential agency George P. Johnson has joined forces with the EG conference, a coveted gathering focused on innovation and creativity, to elevate participant experience and make it even more engaging for devoted followers. EG, a big-idea event purposefully kept small to spark connections between the “eclectic geniuses” who …
Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.
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