Thought Leadership
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Experience Intelligence June ’26
Attendees are rejecting manufactured marketing and over-hyped events in favor of radical transparency and highly functional, physical spaces.
Tag: Events
Awards
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EXHIBITOR Magazine – Top 40 “Company & Capabilities” Honors
Trust is the foundation of every great partnership. We’re honored to be named to EXHIBITOR Magazine’s 2026 Find It – Top 40, recognizing the industry’s most reliable leaders in design and fabrication.
Agency Life
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GPJ Housing: Redefining Event Hotel Booking
Imagine never seeing “Sold Out” again when booking your event hotel room. At GPJ, we’re always evolving how we support our clients—and housing is a huge part of that. We know attendees expect a seamless, intuitive booking experience, while planners need flexibility, visibility, and control. That’s why we’re thrilled to announce our new partnership with …
Industry
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Rewriting the Playbook: SXSW 2025 and Experiential Brand Impact
By Nat Wittstruck and Jon Gaffney At GPJ, we see every cultural shift as an opportunity in disguise. SXSW 2025 offered brands a powerful glimpse into a transforming festival — and with it, the evolving expectations of global audiences. While some declared this year’s event to be entering a “late-stage” era, we see it differently: …
Press
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From Cutting Table to Cutting Edge
“The longer you can look back, the farther you can look forward.” Winston Churchill The more things change Then (c. 1914) Regional flag-maker and sail repair business. Today (2023) The world’s leading strategic experiential marketing agency. The more they stay the same
Industry
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Going Off Script For Better Audience Targeting
GPJ can bring every part of your brand expression to life without relying on the biggest crowd, just the right one.
Awards
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Experience Results
It’s been amazing to see the experiential industry recover from the pandemic, taking advantage of innovation accelerated by the inability to meet in person. Our teams never stop pushing, advising, strategizing, and delivering for our clients. The results are relationships that last decades, and work that gets recognized worldwide. We’re proud to share some of …
Press
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The Rise of Experiential Marketing: Beyond a Buzzword
Scott Kellner, VP of Marketing Scott is vice president of marketing at GPJ, with experience in marketing automation, public relations, advertising, product positioning, lead generation, SEO/SEM, sales management and executive leadership. This article was originally published on February 12 on Marketing Profs. Anyone who’s been watching marketing industry trends over the past few years will …
Press
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A Madness to the Method: Experiential Takeaways from C2 Montréal
How C2 brought some of today’s top experiential trends to life, with a creative twist Jessica Peterson, GPJ Strategist Jessica is an event strategist at GPJ with a keen eye on all things experiential. C2 Montréal is known for being an eclectic experience. Designed as a ‘business focused’ gathering, the event encourages unconventional thinking …
Press
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Big Ideas Winning Big
The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Presented annually by the Academy of Interactive & Visual Arts, earning a Communicator “of Excellence” or “of Distinction” brings added recognition to all the talented teams and industry expertise driving every event activation with our amazing clients. From augmented …
Press
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Comprehensive Strategy: The Foundation for Experiential Success
In a loud and crowded marketplace, full of messaging and stimuli, marketing professionals rarely succeed without a strategic foundation to campaign planning, creative, content and measurement. The same should be applied to your event and experiential campaigns. Put simply, experiential campaigns have unique benefits for achieving business objectives. As such, they require a thoughtful strategic …
Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.
