Awards
Learn More
Leading From Excellence: 2026 Awards
These awards celebrate a year of radical innovation and the deep-seated trust our clients place in us to lead the market in the world’s most dynamic regions.
Tag: Experiential Marketing
Thought Leadership
Learn More
Experience Intelligence May ’26
People are leaving behind algorithmic overload and shallow consumption in favor of slower, smarter, more collective ways of spending time together.
Awards
Learn More
EXHIBITOR Magazine – Top 40 “Company & Capabilities” Honors
Trust is the foundation of every great partnership. We’re honored to be named to EXHIBITOR Magazine’s 2026 Find It – Top 40, recognizing the industry’s most reliable leaders in design and fabrication.
Awards
Learn More
GPJ Honored in Inaugural Chief Marketer IGNITE Awards
George P. Johnson (GPJ) is proud to announce its recognition in the inaugural Chief Marketer IGNITE Awards, a program dedicated to honoring the campaigns and agencies redefining the boundaries of modern marketing.
Thought Leadership
Learn More
Experience Intelligence March ’26
From invites that ignite pre-party buzz, to airports and expos as living storyscapes, and AI tempered by human reality, today’s experiences are about moments you can feel, share, and carry along the journey.
Thought Leadership
Learn More
Experience Intelligence February ’26
The brands that are leading the charge on sustainability aren’t talking louder or more explicitly, they’re designing smarter systems around it.
Thought Leadership
Learn More
The Quest For High-Fidelity Experiences
2025 fueled a fiery, unforgettable trend reporting year. Brands, event organizers, and audiences alike are seeking a new caliber of experiences—something we at GPJ have coined “high-fidelity” experiences.
Awards
Learn More
From Action to Results: 2025 Awards
GPJ is the world’s leading strategic experience marketing agency for brands committed to unleashing the power of experiential. Whether driving direct business outcomes or creating iconic moments, experiences shape how people feel, connect, and engage. Shared Vision: Client Awards In every project, we aim to deliver measurable results and showcase the value of experience across …
Thought Leadership
Learn More
Experience Intelligence Sustainability Edition ’25
The brands that are leading the charge on sustainability aren’t talking louder or more explicitly, they’re designing smarter systems around it.
Industry
Learn More
Creative Tech Bytes
v49.0 – OpenAI is making ChatGPT a central hub for all work data with its powerful new “Company Knowledge” feature, and also launched Atlas, a new web browser aiming for its own “Google Chrome” moment by making chat core to browsing. Meanwhile, Google’s revamped AI Studio now democratizes AI with a “vibe coding” experience that makes building apps a one-click affair.
Industry
Learn More
Creative Tech Bytes
v48.0 – The future of brand experience demands speed and precision. We’re tracking the innovations that matter: Anthropic’s cost-effective coding speed, Google’s creative control in AI video, and the enterprise moves by Walmart/OpenAI and Figma/Gemini. The bleeding-edge and the retro-experiential are merging.
Thought Leadership
Learn More
Experience Intelligence October ’25
Retailers are building brand loyalty with fan-centric, wellness, and blind box experiences, while big box stores experiment with AI for automated efficiency.
Industry
Learn More
Creative Tech Bytes
v47.0 – Not all AI journeys are smooth: Lionsgate’s attempt to create films with Runway AI hit a snag because its catalog isn’t big enough to train a quality model. And the experimentation continues as Google Labs launched Mixboard, an AI-powered visual concepting board for generating and refining ideas.
Industry
Learn More
Creative Tech Bytes
v46.0 – Roblox is leveling up its platform with AI tools that generate in-game items from text prompts and a short-form video feature called “Roblox Moments.” Meanwhile, Google’s Gemini app is the top free app on the iPhone, thanks to its viral Nano Banana image editor, while OpenAI released a version of its GPT-5 model, GPT-5-Codex, for advanced coding tasks.
Industry
Learn More
Creative Tech Bytes
v45.0 – Google just opened up its AI-powered video editor Vids to everyone, giving creators avatars, image-to-video magic, and auto-polished transcripts, mwanwhile, Gen Z is getting the star treatment as brands roll out back-to-campus pop-ups packed with pink dorm buses, game-day gaming, and mirror-filled fashion moments. The byte-sized upgrades this week are bold, playful, and built to remix what’s possible.
Thought Leadership
Learn More
Experience Intelligence September ’25
Gen Z is embracing art, cultivating knowledge spaces, co-creating fandoms and reviving analog media as currencies of cultural influence and value in an AI-saturated era.
Agency Life
Learn More
GPJ Housing: Redefining Event Hotel Booking
Imagine never seeing “Sold Out” again when booking your event hotel room. At GPJ, we’re always evolving how we support our clients—and housing is a huge part of that. We know attendees expect a seamless, intuitive booking experience, while planners need flexibility, visibility, and control. That’s why we’re thrilled to announce our new partnership with …
Thought Leadership
Learn More
100 Days In
“The future of marketing demands courage, creativity, and trust, and GPJ is already there, leading the way.” – Fiona Bruder
Sports
Learn More
Experience Intelligence August – Sports Edition ’25
In 2025, brands are capitalizing on cultural flashpoints—from post-win athlete endorsements to direct-to-fan activations—to create timely, emotionally resonant experiences that drive deeper fan connection and long-term brand equity.
Research
Learn More
Experience Intelligence July ’25
In a world of shrinking attention and rising costs, brands are doubling down on experiences that are data-rich, emotionally resonant, socially provocative, and community-built.
Thought Leadership
Learn More
Experience Intelligence June ’25
Experiential culture is evolving—fans seek co-creation, listeners crave presence, travelers chase flavor, and transit becomes transformative. Across industries, consumers want deeper, more sensory, and participatory real-world connections.
Industry
Learn More
Binance’s Bold Move to Restore Trust in Crypto
Disrupting Fear, Uncertainty, and Doubt with Trust In 2024, crypto faced its toughest test. Global crackdowns intensified, trust hit an all-time low, and even Binance—the world’s largest exchange—was under fire. But within the uncertainty was a spark: a chance to reset the narrative and rebuild belief in the future of blockchain. Binance Blockchain Week 2024 …
Thought Leadership
Learn More
Experience Intelligence Sports Edition ’25
In 2025, brands are shifting toward more personalized and community-driven sports experiences, strategically leveraging premium B2B hospitality at marquee events, immersive activations in niche sports, and dynamic sports tourism strategies.
Industry
Learn More
Navigating Change with Confidence
Steady Hands in Unsteady Times The global landscape is shifting fast. Recent policy changes like proposed international tariffs or rollbacks in corporate initiatives can add new layers of complexity for experiential marketers. From raw building materials to logistics, F&B to venue contracts, nearly every touchpoint of live experiences could feel an impact. At George P. …
Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.
