New mobility imperatives are emerging: moving people from place to place is the baseline—giving them a reason to connect with the journey itself is the differentiator.
George P. Johnson (GPJ) is proud to be recognized among Event Marketer’s Fab 50 top event fabricators for the 12th consecutive year.
Attendees are rejecting manufactured marketing and over-hyped events in favor of radical transparency and highly functional, physical spaces.
These awards celebrate a year of radical innovation and the deep-seated trust our clients place in us to lead the market in the world’s most dynamic regions.
People are leaving behind algorithmic overload and shallow consumption in favor of slower, smarter, more collective ways of spending time together.
Trust is the foundation of every great partnership. We’re honored to be named to EXHIBITOR Magazine’s 2026 Find It – Top 40, recognizing the industry’s most reliable leaders in design and fabrication.
George P. Johnson (GPJ) is proud to announce its recognition in the inaugural Chief Marketer IGNITE Awards, a program dedicated to honoring the campaigns and agencies redefining the boundaries of modern marketing.
From invites that ignite pre-party buzz, to airports and expos as living storyscapes, and AI tempered by human reality, today’s experiences are about moments you can feel, share, and carry along the journey.
The brands that are leading the charge on sustainability aren’t talking louder or more explicitly, they’re designing smarter systems around it.
2025 fueled a fiery, unforgettable trend reporting year. Brands, event organizers, and audiences alike are seeking a new caliber of experiences—something we at GPJ have coined “high-fidelity” experiences.
GPJ is the world’s leading strategic experience marketing agency for brands committed to unleashing the power of experiential. Whether driving direct business outcomes or creating iconic moments, experiences shape how people feel, connect, and engage. Shared Vision: 2025 Client Awards In every project, we aim to deliver measurable results and showcase the value of experience …
The brands that are leading the charge on sustainability aren’t talking louder or more explicitly, they’re designing smarter systems around it.
v49.0 – OpenAI is making ChatGPT a central hub for all work data with its powerful new “Company Knowledge” feature, and also launched Atlas, a new web browser aiming for its own “Google Chrome” moment by making chat core to browsing. Meanwhile, Google’s revamped AI Studio now democratizes AI with a “vibe coding” experience that makes building apps a one-click affair.
v48.0 – The future of brand experience demands speed and precision. We’re tracking the innovations that matter: Anthropic’s cost-effective coding speed, Google’s creative control in AI video, and the enterprise moves by Walmart/OpenAI and Figma/Gemini. The bleeding-edge and the retro-experiential are merging.
Retailers are building brand loyalty with fan-centric, wellness, and blind box experiences, while big box stores experiment with AI for automated efficiency.
v47.0 – Not all AI journeys are smooth: Lionsgate’s attempt to create films with Runway AI hit a snag because its catalog isn’t big enough to train a quality model. And the experimentation continues as Google Labs launched Mixboard, an AI-powered visual concepting board for generating and refining ideas.
v46.0 – Roblox is leveling up its platform with AI tools that generate in-game items from text prompts and a short-form video feature called “Roblox Moments.” Meanwhile, Google’s Gemini app is the top free app on the iPhone, thanks to its viral Nano Banana image editor, while OpenAI released a version of its GPT-5 model, GPT-5-Codex, for advanced coding tasks.
v45.0 – Google just opened up its AI-powered video editor Vids to everyone, giving creators avatars, image-to-video magic, and auto-polished transcripts, mwanwhile, Gen Z is getting the star treatment as brands roll out back-to-campus pop-ups packed with pink dorm buses, game-day gaming, and mirror-filled fashion moments. The byte-sized upgrades this week are bold, playful, and built to remix what’s possible.
Gen Z is embracing art, cultivating knowledge spaces, co-creating fandoms and reviving analog media as currencies of cultural influence and value in an AI-saturated era.
Imagine never seeing “Sold Out” again when booking your event hotel room. At GPJ, we’re always evolving how we support our clients—and housing is a huge part of that. We know attendees expect a seamless, intuitive booking experience, while planners need flexibility, visibility, and control. That’s why we’re thrilled to announce our new partnership with …
“The future of marketing demands courage, creativity, and trust, and GPJ is already there, leading the way.” – Fiona Bruder
In 2025, brands are capitalizing on cultural flashpoints—from post-win athlete endorsements to direct-to-fan activations—to create timely, emotionally resonant experiences that drive deeper fan connection and long-term brand equity.
In a world of shrinking attention and rising costs, brands are doubling down on experiences that are data-rich, emotionally resonant, socially provocative, and community-built.
Experiential culture is evolving—fans seek co-creation, listeners crave presence, travelers chase flavor, and transit becomes transformative. Across industries, consumers want deeper, more sensory, and participatory real-world connections.
Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.
Ready to Experience Everything? Shoot us an email or fill out our online form and we’ll begin the conversation on how we can support your brand.
