Designed for Results: 2024 Awards
Awards

Designed for Results: 2024 Awards

GPJ is the world’s leading strategic, experience marketing agency for clients seeking wild ideas that fuel success—shifting perceptions, changing behavior and making a measurable impact. Our client and agency awards aren’t just for show; they prove our point. And in 2024, we set new records with 90 total awards, worldwide. 2024 Client Awards Recognition doesn’t …

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Binance’s Bold Move to Restore Trust in Crypto
Industry

Binance’s Bold Move to Restore Trust in Crypto

Disrupting Fear, Uncertainty, and Doubt with Trust In 2024, crypto faced its toughest test. Global crackdowns intensified, trust hit an all-time low, and even Binance—the world’s largest exchange—was under fire. But within the uncertainty was a spark: a chance to reset the narrative and rebuild belief in the future of blockchain. Binance Blockchain Week 2024 …

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Mother’s Day Stories 2025
Uncategorized

Mother’s Day Stories 2025

At George P. Johnson, we don’t just celebrate corporate experiences—we celebrate the everyday ones, too. We draw our creativity from meaningful memories and work those creative muscles through storytelling. This year, we’re honoring Mother’s Day by doing just that: sharing stories of the women who’ve shaped us into the people we are today. LAUREN MELESCIUCGPJ …

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Experience Intelligence Sports Edition ’25
Thought Leadership

Experience Intelligence Sports Edition ’25

In 2025, brands are shifting toward more personalized and community-driven sports experiences, strategically leveraging premium B2B hospitality at marquee events, immersive activations in niche sports, and dynamic sports tourism strategies.

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GPJ Announces the Promotion of Fiona Bruder to Global CEO
Press

GPJ Announces the Promotion of Fiona Bruder to Global CEO

Seasoned agency executive brings global leadership, client-first mindset, and a bold vision for the future of experiential marketing. George P. Johnson (GPJ), the world’s leading experience marketing agency, recently announced the promotion of Fiona Bruder to Global Chief Executive Officer. A respected leader with over 25 years of marketing experience, Bruder most recently served as President …

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Navigating Change with Confidence
Industry

Navigating Change with Confidence

Steady Hands in Unsteady Times The global landscape is shifting fast. Recent policy changes like proposed international tariffs or rollbacks in corporate initiatives can add new layers of complexity for experiential marketers. From raw building materials to logistics, F&B to venue contracts, nearly every touchpoint of live experiences could feel an impact. At George P. …

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Experience Intelligence April ’25
Thought Leadership

Experience Intelligence April ’25

Experiences are evolving, and so are the ways brands and consumers interact — from immersive cinematic adventures, to sober wellness gatherings, AI time manipulation, and content co-creation.

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Rewriting the Playbook: SXSW 2025 and Experiential Brand Impact
Industry

Rewriting the Playbook: SXSW 2025 and Experiential Brand Impact

By Nat Wittstruck and Jon Gaffney At GPJ, we see every cultural shift as an opportunity in disguise. SXSW 2025 offered brands a powerful glimpse into a transforming festival — and with it, the evolving expectations of global audiences. While some declared this year’s event to be entering a “late-stage” era, we see it differently: …

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The Future of Sports Marketing Is Experiential
Thought Leadership

The Future of Sports Marketing Is Experiential

Sports thrive on the unforgettable moments. A game-winning shot. A record-smashing sprint. A championship-clinching goal. Fans don’t just watch these moments—they live them. And brands that tap into that lived passion become part of the story. That’s the power of sports, and that’s the power of experiential marketing. According to Research & Markets, the sports …

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Experience Intelligence March ’25
Thought Leadership

Experience Intelligence March ’25

Brands are increasingly seeking more targeted and unique ways to create sought-after consumer experiences through high-touch tactics, experiential commerce and local collaborations.

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Experience Intelligence Special Edition
Thought Leadership

Experience Intelligence Special Edition

This past year was one of immense change, disruption, and growth. A year many were not reluctant to leave behind. But from volatility comes resilience and perspective. And while we’re fully in the swing of a new year, continuing to contemplate where we’ve been will help us develop a clearer picture of what’s ahead. We can’t predict the future, but we can certainly be ready for it.

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Experience Intelligence November ’24
Thought Leadership

Experience Intelligence November ’24

From striving to max out one’s potential and switching between physical and digital realms, to prioritizing influencer-vetted products, brands and consumers alike are looking for ways to level-up.

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Our Favorite Things: Small Businesses with Big Heart
Uncategorized

Our Favorite Things: Small Businesses with Big Heart

One of the best things about having offices across North America (and the world) is the ability to make a positive impact in so many communities. As we enter another season of giving, we polled our colleagues once again for their favorite small, independently-owned businesses, and did they ever deliver! We hope you’ll find some …

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Experience Intelligence October ’24
Thought Leadership

Experience Intelligence October ’24

In this issue, we take a look at dissipating age-group expectations, viral absurdity as content currency, simple tech resurfacing beyond nostalgia, Spain’s ‘pineapple-gate’, Nintendo’s new wake up call — and so much more!

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Creative Tech Bytes
Industry

Creative Tech Bytes

v41.0 – MLS’s new NFT playground and Microsoft’s ‘AI employees’ taking over the digital workspace; meanwhile, Google and Jacob Collier are re-imagining music-making, and IBM’s open-source Granite 3.0 is setting new standards for enterprise AI.

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Sustainable Games with a Personal Connection
CSR

Sustainable Games with a Personal Connection

By Kristen Anderson, Production Coordinator During those weeks that all eyes were focused on the 2024 Olympic and Paralympic Games in Paris, I came across a personal story that intersected my love of sports and travel, my work and my passion for sustainability. A friend of mine had traveled to the Olympic Games to watch …

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Creative Tech Bytes
Industry

Creative Tech Bytes

v40.0 – This week’s Creative Tech Bytes is jam-packed with more AI advancements than a robot uprising at a microchip factory! Google is turning everyday documents into podcasts, Adobe dropping a bombshell of AI tools for creatives and Meta going full open-source on its AI hardware.

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Actuating Experience
Industry

Actuating Experience

From registration & housing to contact center support GPJ leverages the right data and tools to move attendees across the brand journey.

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Milestones in Our CSR Journey
CSR

Milestones in Our CSR Journey

Introducing Sarah Jackson: GPJ Americas Sustainability Lead and the Launch of Our Corporate Responsibility Council At George P Johnson (GPJ), we’re thrilled to announce two significant milestones in our journey towards corporate responsibility. We proudly welcome Sarah Jackson as our new Sustainability Lead (Americas) alongside the introduction of our global Corporate Responsibility Council (CRC). This …

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Frequently Asked: ISO 20121
Sustainability

Frequently Asked: ISO 20121

Following GPJ Germany’s significant milestone achieving ISO 20121 certification, we want to provide this handy FAQ to give more depth about the certification, how the benefits reach our clients and what’s over the horizon. As industry leaders, we uphold responsible, transparent practices and ensure a holistic approach to everything we do. (Pictured: Team GPJ Germany …

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One Decade Into the Next Century
Awards

One Decade Into the Next Century

Few companies can say they’ve existed for 100 years. This year, the George P. Johnson Co. proudly celebrates 110 years of crafting experiences, stepping into the next decade of our storied heritage. We don’t just keep pace with change; we drive innovation and progress. Our consistency ensures clients have a reliable partner guiding them to …

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Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.


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