Industry
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Actuating Experience
From registration & housing to contact center support GPJ leverages the right data and tools to move attendees across the brand journey.
Experience
Insights
Thought Leadership
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Experience Intelligence August ’24
From major sports events to mass tourism and new insights on the environmental impacts of AI, the summer of 2024 has been a busy one!
CSR
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Milestones in Our CSR Journey
Introducing Sarah Jackson: GPJ Americas Sustainability Lead and the Launch of Our Corporate Responsibility Council At George P Johnson (GPJ), we’re thrilled to announce two significant milestones in our journey towards corporate responsibility. We proudly welcome Sarah Jackson as our new Sustainability Lead (Americas) alongside the introduction of our global Corporate Responsibility Council (CRC). This …
Sustainability
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Frequently Asked: ISO 20121
Following GPJ Germany’s significant milestone achieving ISO 20121 certification, we want to provide this handy FAQ to give more depth about the certification, how the benefits reach our clients and what’s over the horizon. As industry leaders, we uphold responsible, transparent practices and ensure a holistic approach to everything we do. (Pictured: Team GPJ Germany …
Thought Leadership
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Experience Intelligence July ’24
Long-established norms are giving way to shifts in consumer preferences as they prioritize intimacy, authenticity, and storytelling.
Awards
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One Decade Into the Next Century
Few companies can say they’ve existed for 100 years. This year, the George P. Johnson Co. proudly celebrates 110 years of crafting experiences, stepping into the next decade of our storied heritage. We don’t just keep pace with change; we drive innovation and progress. Our consistency ensures clients have a reliable partner guiding them to …
CSR
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Voices ’24: Military Appreciation
Written by Noelle San Jose (she/her/they), Diversity, Equity and Inclusion Manager, with special guest, Rick Jastram (he/him). Every May is Military Appreciation Month, a time to honor and recognize the contributions of our military service members. I had the privilege of learning more about Rick Jastram, a Senior Estimator in our LA office and a US …
Thought Leadership
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Experience Intelligence May ’24
Audiences continue to seek out new, niche and novel experiences in search of deeper, more meaningful engagement. Follow along the report for full insights and key, actionable takeaways.
CSR
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Meditating on Mental Health
Celebrating Mental Health Awareness Month this May, we’re excited to spotlight an initiative that’s making a significant impact within our company.
Thought Leadership
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Experience Intelligence April ’24
Experiences rare and familiar are capturing major consumer attention, while world-building and storytelling remain key to creating meaningful content.
Thought Leadership
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All the Right Moves with Experience Strategy
As the global leader in experiential marketing, George P. Johnson (GPJ) is ready to empower all our clients to make sharper, informed marketing moves with haste, clarity and strategic certainty.
Thought Leadership
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Experience Intelligence March ’24
In today’s tech-driven landscape, consumers are seeking play, authentic storytelling and more sustainable experiences.
Thought Leadership
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Experience Intelligence February ’24
Curiosity and creativity enable consumers to engage with brands in new ways, but authenticity and shared values remain top of mind.
Industry
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Keeping Pace With Technology
CES sets the stage for groundbreaking innovation, showcasing transformative technology and services beyond imagination. As seasoned participants at CES, GPJ’s clients entrust us with translating these ideas into reality.
Awards
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Standing at the Top: 2023 Awards
In the wake of a few tumultuous years, GPJ and our clients continue to embrace the enduring power of experiences and we have not skipped a beat. Through the power of experience design and hybrid engagement, our global portfolio of work continues to earn the industry recognition and validation that can only come from exceptional …
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GPJ Faves: Small and Independent Businesses We ♡
One of the best things about having offices across North America (and the world) is the ability to make a positive impact in so many communities. As we enter a season of giving, we polled our people for their favorite small, independently-owned businesses, and boy did they deliver! We hope you’ll find some inspiration, some …
Industry
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Shifting Experience: The Future of Mobility
The future of mobility is here. GPJ is your global, experiential partner to realize science fiction into tomorrow’s possibilities.
Industry
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Electrified Experiences, Part 2
Written by Marc LeJay, GPJ Strategist – When you remove the artificial delineation between “B2C” and “B2B”, the underlying patterns of their journeys are relatively the same.
Industry
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Electrified Experiences, Part 1
Written by Marc LeJay, GPJ Strategist A music lover and avid festivalgoer, EDC had always been on his bucket list. As it turns out, not only did he have the time of his life, but the festival changed the way that he viewed the work that he does as an experience designer. Electric Daisy Carnival …
Press
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Experience Marketing Agency George P. Johnson Announces Additions to Germany Management Team
In preparation for continued high demand, the agency’s German team is adding two key hires in Rinniaty Perwitasari and Marc Stifel. Stuttgart, Germany (July 18, 2023) – George P. Johnson (GPJ), the world’s leading event and experience marketing agency and a member of the Project Worldwide network, announces the hiring of Rinniaty Perwitasari as Director …
Press
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From Cutting Table to Cutting Edge
“The longer you can look back, the farther you can look forward.” Winston Churchill The more things change Then (c. 1914) Regional flag-maker and sail repair business. Today (2023) The world’s leading strategic experiential marketing agency. The more they stay the same
Thought Leadership
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Storytelling Beyond the Experience
Are you experiencing audience disengagement? Do you want to maximize your marketing budget? Are you leaving business opportunities on the table? Live Production could be the missing strategic element of your brand experience. Post-Covid, live events are revitalized thanks to a slew of new technologies, health & safety protocols and even greater audience options. But …
Uncategorized
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Stories Matter
Year after year, event after event, why do we come back? What makes us stay? What makes the experience industry so special? GPJ ERGs, in partnership with Talent & Culture, interviewed several of our talented experience marketers. Hear some of the reasons why the very best choose to be at GPJ. “My favorite thing is …
CSR
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VOICES ’23: An Employee Resource Group Celebration
Voices is a central space for all GPJ Employee Resource Groups (ERGs) to come together in a safe environment that supports and amplifies the voices of our community. Voices is more than a one day event. It’s a platform that unites us, in a safe space, to celebrate wins, talk through real issues, and have …
Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.
