One of the best things about having offices across North America (and the world) is the ability to make a positive impact in so many communities. As we enter another season of giving, we polled our colleagues once again for their favorite small, independently-owned businesses, and did they ever deliver! We hope you’ll find some …
In this issue, we take a look at dissipating age-group expectations, viral absurdity as content currency, simple tech resurfacing beyond nostalgia, Spain’s ‘pineapple-gate’, Nintendo’s new wake up call — and so much more!
v41.0 – MLS’s new NFT playground and Microsoft’s ‘AI employees’ taking over the digital workspace; meanwhile, Google and Jacob Collier are re-imagining music-making, and IBM’s open-source Granite 3.0 is setting new standards for enterprise AI.
By Kristen Anderson, Production Coordinator During those weeks that all eyes were focused on the 2024 Olympic and Paralympic Games in Paris, I came across a personal story that intersected my love of sports and travel, my work and my passion for sustainability. A friend of mine had traveled to the Olympic Games to watch …
v40.0 – This week’s Creative Tech Bytes is jam-packed with more AI advancements than a robot uprising at a microchip factory! Google is turning everyday documents into podcasts, Adobe dropping a bombshell of AI tools for creatives and Meta going full open-source on its AI hardware.
Consumers are seeking out more meaningful IRL experiences that are digital-lite and seamlessly connected to their personal lives.
From registration & housing to contact center support GPJ leverages the right data and tools to move attendees across the brand journey.
From major sports events to mass tourism and new insights on the environmental impacts of AI, the summer of 2024 has been a busy one!
Introducing Sarah Jackson: GPJ Americas Sustainability Lead and the Launch of Our Corporate Responsibility Council At George P Johnson (GPJ), we’re thrilled to announce two significant milestones in our journey towards corporate responsibility. We proudly welcome Sarah Jackson as our new Sustainability Lead (Americas) alongside the introduction of our global Corporate Responsibility Council (CRC). This …
Following GPJ Germany’s significant milestone achieving ISO 20121 certification, we want to provide this handy FAQ to give more depth about the certification, how the benefits reach our clients and what’s over the horizon. As industry leaders, we uphold responsible, transparent practices and ensure a holistic approach to everything we do. (Pictured: Team GPJ Germany …
Long-established norms are giving way to shifts in consumer preferences as they prioritize intimacy, authenticity, and storytelling.
Few companies can say they’ve existed for 100 years. This year, the George P. Johnson Co. proudly celebrates 110 years of crafting experiences, stepping into the next decade of our storied heritage. We don’t just keep pace with change; we drive innovation and progress. Our consistency ensures clients have a reliable partner guiding them to …
Written by Noelle San Jose (she/her/they), Diversity, Equity and Inclusion Manager, with special guest, Rick Jastram (he/him). Every May is Military Appreciation Month, a time to honor and recognize the contributions of our military service members. I had the privilege of learning more about Rick Jastram, a Senior Estimator in our LA office and a US …
Audiences continue to seek out new, niche and novel experiences in search of deeper, more meaningful engagement. Follow along the report for full insights and key, actionable takeaways.
Celebrating Mental Health Awareness Month this May, we’re excited to spotlight an initiative that’s making a significant impact within our company.
Experiences rare and familiar are capturing major consumer attention, while world-building and storytelling remain key to creating meaningful content.
As the global leader in experiential marketing, George P. Johnson (GPJ) is ready to empower all our clients to make sharper, informed marketing moves with haste, clarity and strategic certainty.
In today’s tech-driven landscape, consumers are seeking play, authentic storytelling and more sustainable experiences.
Curiosity and creativity enable consumers to engage with brands in new ways, but authenticity and shared values remain top of mind.
CES sets the stage for groundbreaking innovation, showcasing transformative technology and services beyond imagination. As seasoned participants at CES, GPJ’s clients entrust us with translating these ideas into reality.
In the wake of a few tumultuous years, GPJ and our clients continue to embrace the enduring power of experiences and we have not skipped a beat. Through the power of experience design and hybrid engagement, our global portfolio of work continues to earn the industry recognition and validation that can only come from exceptional …
One of the best things about having offices across North America (and the world) is the ability to make a positive impact in so many communities. As we enter a season of giving, we polled our people for their favorite small, independently-owned businesses, and boy did they deliver! We hope you’ll find some inspiration, some …
The future of mobility is here. GPJ is your global, experiential partner to realize science fiction into tomorrow’s possibilities.
Written by Marc LeJay, GPJ Strategist – When you remove the artificial delineation between “B2C” and “B2B”, the underlying patterns of their journeys are relatively the same.
Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.
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