Scott Kellner, VP of Marketing Scott is vice president of marketing at GPJ, with experience in marketing automation, public relations, advertising, product positioning, lead generation, SEO/SEM, sales management and executive leadership. This article was originally published on February 12 on Marketing Profs. Anyone who’s been watching marketing industry trends over the past few years will … Continued

Sharon Ricketts, Director of Strategy and Planning Sharon is an award-winning integrated marketing strategist with emphasis in experiential, digital, brand entertainment, public relations, content and sponsorships. “Tell Me I will forget Show me, I may remember. Involve me and I will understand.”4 Do we humans really have the attention span of a goldfish?1 As consumers … Continued

Sharon Ricketts & Doug Schultz, Strategy and Planning Sharon is an award-winning integrated marketing strategist with emphasis in experiential, digital, brand entertainment, public relations, content and sponsorships; Doug is a senior marketing executive known for strategically-led creative thinking that successfully connects consumers with brands. For tens of thousands of years, humans have been wired for … Continued

In a loud and crowded marketplace, full of messaging and stimuli, marketing professionals rarely succeed without a strategic foundation to campaign planning, creative, content and measurement. The same should be applied to your event and experiential campaigns. Put simply, experiential campaigns have unique benefits for achieving business objectives. As such, they require a thoughtful strategic … Continued