CES sets the stage for groundbreaking innovation, showcasing transformative technology and services beyond imagination. As seasoned participants at CES, GPJ’s clients entrust us with translating these ideas into reality.
Despite the acceleration of technology like AI, people continue to crave emotional, visceral experiences.
Written by Marc LeJay, GPJ Strategist – When you remove the artificial delineation between “B2C” and “B2B”, the underlying patterns of their journeys are relatively the same.
v6.0 – Amazon plans to get into the satellite broadband game, Apple & Google maps have a new open-source competitor, big automakers get behind a new charging network and OpenAI shutters its AI Detection Tool.
Written by Marc LeJay, GPJ Strategist A music lover and avid festivalgoer, EDC had always been on his bucket list. As it turns out, not only did he have the time of his life, but the festival changed the way that he viewed the work that he does as an experience designer. Electric Daisy Carnival …
Consumers are leaning into re-imagined realities as they continue to navigate life–and the economy’s unexpected shifts. This month’s trends spotted by Cat Wallin and Jon Gaffney. Gen Z is pursuing escapism in wildly different ways Gen Z’s differing approaches to mental well-being converge in the quest for escapism. The science of awe gets renewed momentum …
v2.0 – Toyota is integrating AI into their design process, Roblox goes after an older demographic and Dropbox gets into the AI search engine game.
v1.0 – ChatGPT continues to add more features, Google & Puma are getting experimental in the shopper space and we may get a new Beatles song thanks to AI.
Your monthly insight into experiential trends, courtesy of the GPJ strategy team. In our May issue: From artificial intelligence to age old pastimes, experiences new and old are being driven to change. Read or download the May issue HERE. Archives In our April issue: Consumers are speaking up, taking ownership of, and demanding transparency from …
GPJ can bring every part of your brand expression to life without relying on the biggest crowd, just the right one.
With the first big event of 2023 behind us, the hottest tech show in the world delivered an ideal environment to tell the biggest brand stories. Attracting an audience of 115K+ strong, more brands at CES are utilizing experiential to win over audiences to the next gen, life-changing possibilities that fill the halls of LVCC. …
By Katherine Beck, Executive Director of Strategy for EMEA (Stuttgart, Germany) One of my first initiatives, as a core member of GPJ’s Global Green Team, was to visit the United Nations Framework Convention on Climate Change (COP27) & attend several business side events & assess the Green & Innovation Zones surrounding the climate change conference …
Hello 2022! We are back with a new batch of experiential trends and insights. As policies shift in response to the Omicron wave, event organizers adjust their approaches, embracing compromise and flexibility to keep experiences alive. Flexible experience design sets the stage for successful engagement Event organizers and brands are combating uncertainty with flexible, agile …
Experiential marketing is not just the big secret behind brand engagement, but brand success itself. In most industries, the big players have incorporated some form of experiential into their marketing strategy. Brands like Bud Light and Under Armour, who have long elevated their marketplace presence through experiential, make a strong case for other CPG brands …
We’re back with more experiential trends from our strategy team. Enjoy, and as always, stay safe out there! Event venues prep for a comeback Venues like convention and performance centers are prepping for the reemergence of large in-person events by implementing new policies and technology. Indoor Events Return to California With Tests or Proof …
By Martyn Clarkson, VP, Strategy Insights by Team Strategy, GPJ One of the most interesting aspects of the Covid-19 disruption has been the response from brands and industries. While there have been sweeping changes, many trends already present in 2019 are accelerating. From better digital experiences, to safer experiences, to smaller, more meaningful …
Scott Kellner, VP of Marketing Scott is vice president of marketing at GPJ, with experience in marketing automation, public relations, advertising, product positioning, lead generation, SEO/SEM, sales management and executive leadership. This article was originally published on February 12 on Marketing Profs. Anyone who’s been watching marketing industry trends over the past few years will …
Sharon Ricketts, Director of Strategy and Planning Sharon is an award-winning integrated marketing strategist with emphasis in experiential, digital, brand entertainment, public relations, content and sponsorships. “Tell Me I will forget Show me, I may remember. Involve me and I will understand.”4 Do we humans really have the attention span of a goldfish?1 As consumers …
Sharon Ricketts & Doug Schultz, Strategy and Planning Sharon is an award-winning integrated marketing strategist with emphasis in experiential, digital, brand entertainment, public relations, content and sponsorships; Doug is a senior marketing executive known for strategically-led creative thinking that successfully connects consumers with brands. For tens of thousands of years, humans have been wired for …
In a loud and crowded marketplace, full of messaging and stimuli, marketing professionals rarely succeed without a strategic foundation to campaign planning, creative, content and measurement. The same should be applied to your event and experiential campaigns. Put simply, experiential campaigns have unique benefits for achieving business objectives. As such, they require a thoughtful strategic …
Moment to moment, experiences are evolving around us. Keep it here for the most relevant news, updates, and insights as you consider your next experience.
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