Designed for Results: 2024 Awards
Awards

Designed for Results: 2024 Awards

GPJ is the world’s leading strategic, experience marketing agency for clients seeking wild ideas that fuel success—shifting perceptions, changing behavior and making a measurable impact. Our client and agency awards aren’t just for show; they prove our point. And in 2024, we set new records with 90 total awards, worldwide. 2024 Client Awards Recognition doesn’t …

Learn More
Experience Intelligence November ’24
Thought Leadership

Experience Intelligence November ’24

From striving to max out one’s potential and switching between physical and digital realms, to prioritizing influencer-vetted products, brands and consumers alike are looking for ways to level-up.

Learn More
Our Favorite Things: Small Businesses with Big Heart
Uncategorized

Our Favorite Things: Small Businesses with Big Heart

One of the best things about having offices across North America (and the world) is the ability to make a positive impact in so many communities. As we enter another season of giving, we polled our colleagues once again for their favorite small, independently-owned businesses, and did they ever deliver! We hope you’ll find some …

Learn More
Experience Intelligence October ’24
Thought Leadership

Experience Intelligence October ’24

In this issue, we take a look at dissipating age-group expectations, viral absurdity as content currency, simple tech resurfacing beyond nostalgia, Spain’s ‘pineapple-gate’, Nintendo’s new wake up call — and so much more!

Learn More
Creative Tech Bytes
Industry

Creative Tech Bytes

v41.0 – MLS’s new NFT playground and Microsoft’s ‘AI employees’ taking over the digital workspace; meanwhile, Google and Jacob Collier are re-imagining music-making, and IBM’s open-source Granite 3.0 is setting new standards for enterprise AI.

Learn More
Sustainable Games with a Personal Connection
CSR

Sustainable Games with a Personal Connection

By Kristen Anderson, Production Coordinator During those weeks that all eyes were focused on the 2024 Olympic and Paralympic Games in Paris, I came across a personal story that intersected my love of sports and travel, my work and my passion for sustainability. A friend of mine had traveled to the Olympic Games to watch …

Learn More
Creative Tech Bytes
Industry

Creative Tech Bytes

v40.0 – This week’s Creative Tech Bytes is jam-packed with more AI advancements than a robot uprising at a microchip factory! Google is turning everyday documents into podcasts, Adobe dropping a bombshell of AI tools for creatives and Meta going full open-source on its AI hardware.

Learn More
Actuating Experience
Industry

Actuating Experience

From registration & housing to contact center support GPJ leverages the right data and tools to move attendees across the brand journey.

Learn More
Milestones in Our CSR Journey
CSR

Milestones in Our CSR Journey

Introducing Sarah Jackson: GPJ Americas Sustainability Lead and the Launch of Our Corporate Responsibility Council At George P Johnson (GPJ), we’re thrilled to announce two significant milestones in our journey towards corporate responsibility. We proudly welcome Sarah Jackson as our new Sustainability Lead (Americas) alongside the introduction of our global Corporate Responsibility Council (CRC). This …

Learn More
Frequently Asked: ISO 20121
Sustainability

Frequently Asked: ISO 20121

Following GPJ Germany’s significant milestone achieving ISO 20121 certification, we want to provide this handy FAQ to give more depth about the certification, how the benefits reach our clients and what’s over the horizon. As industry leaders, we uphold responsible, transparent practices and ensure a holistic approach to everything we do. (Pictured: Team GPJ Germany …

Learn More
One Decade Into the Next Century
Awards

One Decade Into the Next Century

Few companies can say they’ve existed for 100 years. This year, the George P. Johnson Co. proudly celebrates 110 years of crafting experiences, stepping into the next decade of our storied heritage. We don’t just keep pace with change; we drive innovation and progress. Our consistency ensures clients have a reliable partner guiding them to …

Learn More
Voices ’24: Military Appreciation
CSR

Voices ’24: Military Appreciation

Written by Noelle San Jose (she/her/they), Diversity, Equity and Inclusion Manager, with special guest, Rick Jastram (he/him). Every May is Military Appreciation Month, a time to honor and recognize the contributions of our military service members. I had the privilege of learning more about Rick Jastram, a Senior Estimator in our LA office and a US …

Learn More
Meditating on Mental Health
CSR

Meditating on Mental Health

Celebrating Mental Health Awareness Month this May, we’re excited to spotlight an initiative that’s making a significant impact within our company.

Learn More
All the Right Moves with Experience Strategy
Thought Leadership

All the Right Moves with Experience Strategy

As the global leader in experiential marketing, George P. Johnson (GPJ) is ready to empower all our clients to make sharper, informed marketing moves with haste, clarity and strategic certainty.

Learn More
Keeping Pace With Technology
Industry

Keeping Pace With Technology

CES sets the stage for groundbreaking innovation, showcasing transformative technology and services beyond imagination. As seasoned participants at CES, GPJ’s clients entrust us with translating these ideas into reality.

Learn More
Standing at the Top: 2023 Awards
Awards

Standing at the Top: 2023 Awards

In the wake of a few tumultuous years, GPJ and our clients continue to embrace the enduring power of experiences and we have not skipped a beat. Through the power of experience design and hybrid engagement, our global portfolio of work continues to earn the industry recognition and validation that can only come from exceptional …

Learn More
GPJ Faves: Small and Independent Businesses We ♡
Uncategorized

GPJ Faves: Small and Independent Businesses We ♡

One of the best things about having offices across North America (and the world) is the ability to make a positive impact in so many communities. As we enter a season of giving, we polled our people for their favorite small, independently-owned businesses, and boy did they deliver! We hope you’ll find some inspiration, some …

Learn More
Electrified Experiences, Part 2
Industry

Electrified Experiences, Part 2

Written by Marc LeJay, GPJ Strategist – When you remove the artificial delineation between “B2C” and “B2B”, the underlying patterns of their journeys are relatively the same.

Learn More
Electrified Experiences, Part 1
Industry

Electrified Experiences, Part 1

Written by Marc LeJay, GPJ Strategist A music lover and avid festivalgoer, EDC had always been on his bucket list. As it turns out, not only did he have the time of his life, but the festival changed the way that he viewed the work that he does as an experience designer.  Electric Daisy Carnival …

Learn More
From Cutting Table to Cutting Edge
Press

From Cutting Table to Cutting Edge

“The longer you can look back, the farther you can look forward.” Winston Churchill The more things change Then (c. 1914) Regional flag-maker and sail repair business. Today (2023) The world’s leading strategic experiential marketing agency. The more they stay the same

Learn More
Storytelling Beyond the Experience
Thought Leadership

Storytelling Beyond the Experience

Are you experiencing audience disengagement? Do you want to maximize your marketing budget? Are you leaving business opportunities on the table? Live Production could be the missing strategic element of your brand experience. Post-Covid, live events are revitalized thanks to a slew of new technologies, health & safety protocols and even greater audience options. But …

Learn More
Stories Matter
Uncategorized

Stories Matter

Year after year, event after event, why do we come back? What makes us stay? What makes the experience industry so special? GPJ ERGs, in partnership with Talent & Culture, interviewed several of our talented experience marketers. Hear some of the reasons why the very best choose to be at GPJ. “My favorite thing is …

Learn More

Contact Us

Ready to Experience Everything? Shoot us an email or fill out our online form and we’ll begin the conversation on how we can support your brand.